Beer

Pic:getty/maratmusabirov

Guest podcast: Rabobank Liquid Assets

Hard seltzer storms the light beer fortress

By Rabobank

Hard seltzer brands like White Claw and Truly have stormed onto the scene: injecting growth, excitement, and more than a little anxiety into the struggling US beer industry. Can big brewers win marketshare from 'big seltzer' with their own brands?...

Natty Light Seltzer was launched in August; while Bud Light Seltzer will follow in early 2020. Pic:Anheuser-Busch.

Bud Light seltzer to lead AB InBev’s charge in the category

By Rachel Arthur

The meteoric rise of hard seltzer in the US has drawn comparisons to the rise of craft. But there’s one key difference: seltzer will be a ‘game of big brands’ and beverage giants like AB InBev are perfectly positioned to play in the category, according...

Drink Tank: Beer, wine and spirit insights for the UK on-trade

Drink Tank: New event offers liquid insights for the UK on-trade

By Rachel Arthur

How do you spot a spirit with style? What are the biggest trends in beer? And how are low and no ABV products shaping the drinks market? A new event called Drink Tank will put the spotlight on the opportunities and challenges for drinks in the UK on-trade....

Working towards a completely bio-based, polymer free bottle for beer. Pic:Carlsberg.

Carlsberg, Coca-Cola and Absolut create paper bottle research community

Carlsberg showcases paper bottle prototype

By Rachel Arthur

Carlsberg has unveiled two research prototypes for its Green Fibre Bottle: bottles made from sustainably sourced bio-based wood fibres.

C-store beverages: What’s new at NACS?

C-store beverages: What’s new at NACS?

By Beth Newhart

The National Association of Convenience Stores has been meeting since 1961, and today the expo covers more than 400,000 square feet. The 2019 show was held in Atlanta October 2-4, bringing together retailers, wholesalers, suppliers and exhibitors from...

Heineken 0.0 was launched in Malaysia in June. Pic: Heineken Malaysia

Heineken 0.0 launch has put the brewer on the back foot in Malaysia

By Richard Whitehead

One might think that a simple inquiry to a major brewery would be warmly welcomed, especially when it is about one of their recently released products. But it's not that straight-forward when it comes to Heineken's 0.0 launch in Malaysia.

New Australian beer shares its recipe on billboard adverts

Aussie beer shares its recipe on billboard adverts

By Rachel Arthur

Carlton & United Breweries' Pure Blonde Organic Lager is launching with a ‘disruptive marketing campaign for a disruptive new product’ – sharing its recipe on billboards across Australia.

Pic:iStock

Binge drinking falls globally

By Rachel Arthur

Binge drinking has fallen by 18% or more across the Americas, Europe and Africa, according to figures from the International Alliance for Responsible Drinking.

Carlton Zero - Carlton & United Breweries' first ever non-alcoholic beer - launched in Australia last year.

Aussie brewer tastes success in race to the bottom

By Richard Whitehead

Carlton Zero is celebrating its first anniversary, having sold more than 3.2 million litres in Australia since its launch. Carlton and United Breweries is using its first-ever non-alcohol beer to go squarely up against soft drinks.

Low 2 No Bev will be held in London on June 17-18, 2020. Pic:getty/vichie81

New trade show for low and no alcohol beverages

By Rachel Arthur

A new event for the low and no ABV beverage sector is coming to London next year: showcasing a broad spectrum of drinks from beers, ciders, wines and spirits through to craft sodas, adult soft drinks, cordials and mixers.

AB InBev's Kombrewcha brand is growing the hard kombucha category.

Guest podcast - Rabobank Liquid Assets Podcast

Joining forces: How ZX Ventures and Kombrewcha work together

By Rachel Arthur

What happens after a small, Brooklyn-based drinks startup gets acquired by the biggest beer company in the world? Kombrewcha joined ZX Ventures in 2016: and this guest podcast explores how the two are working together.

AB InBev's innovation arm includes brands such as Babe Wine, HiBall Energy and Master of Malt. Pic:getty/chaiyapruek2520

Guest podcast - Rabobank Liquid Assets Podcast

ZX Ventures: Inside AB InBev's growth and innovation group

By Rabobank Liquid Assets Podcast

ZX Ventures is AB InBev's global growth and innovation group, best known as a corporate venture fund, but its role goes far beyond that. Rabobank Liquid Assets takes a look inside the group in this guest podcast.

Pic: Getty/NikiLitov

Gen X holds more potential in alcohol than millennials

By Beth Newhart

Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.

Instant hot coffee of the past is being replaced by higher quality ready-to-drink options.

Bringing back the brew: US coffee innovates for fall

By Beth Newhart

Coffee brands kick it up a notch in the fall, capitalizing on the category’s popularity during the colder months. From spiked cold brew to CBD infusions, US coffee is taking a fresh approach to autumn 2019.

Gen Z wants to consume and share beverages online that are in line with their own personal brand. Pic: Getty/Astarot

How does Gen Z respond to seasonal alcohol favorites?

By Beth Newhart

Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.

Craft brewers' maverick mindsets won't wash when it comes to the laws around intellectual property. Pic:getty/olivierlemoal

Guest article

IP infringement is common - and costly - in craft brewing

By Doug Bania, Nevium Intellectual Property Consultants

Rock ‘n’ roll and craft brewing were born out of the same spirit of independence, making them ripe for the type of crossover you sometimes see between the music and alcohol industries. But behind every seemingly rebellious rock band is a brand that has...

New product launches in the no and low alcohol category

Innovations in the no and low alcohol category

By Rachel Arthur

No and low alcohol beverages have taken the UK by storm: aiming to challenge the traditional beer, wine and spirits categories with healthier alternatives. From low alcohol spirits to non-alcoholic beers, we take a look at some of the products which have...