All news articles for April 2024

Pic: getty/schnarrs

Will AI revolutionize how brewers create new beers?

By Rachel Arthur

Brewers have long championed the craft and passion behind brewing beer - but scientists believe AI and machine learning has the potential to revolutionize how the industry develops new brews. What will beer development look like in the future?

Damm produces 25 different beer brands including Estrella Damm. Credit: Getty / coldsnowstorm


Estrella Damm to open first UK brewery

By William Dodds

Spanish drinks producer Damm, known for its Estrella Damm lager, is opening its first brewery in the UK, according to The Times.

Craft beer continues to grow its share of the US beer market. Pic:getty/atiwichkaewchum

US craft beer: The latest market statistics

By Rachel Arthur

The US craft beer industry once enjoyed meteoric growth rates: but the picture has been less rosy over the last few years. The latest figures from the Brewers Association reveal how the category is faring today.

Source: La Colombe

La Colombe introduces new RTD Draft Lattes and brand redesign

By Deniz Ataman

La Colombe’s new RTD Draft Lattes use the same technology as its draft lattes in its cafes to deliver the same velvety foam finish in five flavors, in addition to three plant-based formats, which are all part of the brand’s new redesign.

Increasing consumer engagement through social media. GettyImages/Urupong

Increasing consumer engagement through social media

By Donna Eastlake

Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?

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