Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Ficks Beverage Co. wants to transform the flavor quality in hard seltzer without malt liquor or flavors. It takes cues from health-forward, non-alcoholic seltzers by using only fruit juice and no chemical additives.
Carlsberg CEO Cees ‘t Hart says the most pressing issue for the beer industry today is to carve out a sustainable future – warning that millennials will walk away from the category if they don’t see environmental considerations taking a central role.
Carlsberg is relaunching in the UK with a rebrewed lager, accompanied by ‘its most honest consumer campaign ever’. Will its relaunch be able to shake up the mainstream – and can it encourage a new generation of drinkers to re-appraise its beer?
Carlsberg saw alcohol-free brew volumes grow 33% across Western Europe in FY2018: “We see a significant increase in alcohol-free and are putting a lot of money behind that going forward,” says the company.
Carlsberg introduced its ‘Snap Pack’ this year: which replaces plastic wrapping on six packs by instead gluing the cans together. But while the idea might sound relatively simple, the technology had to address the challenge of being sufficiently strong...
Carlsberg UK says that low and no alcohol beers are becoming more socially acceptable in pubs, with 59% of respondents to a survey on drinking habits saying they had tried a low or no alcohol drink. Millennials are the consumer group most likely to enjoy...
Malaysian beer industry leaders Carlsberg Brewery Malaysia Bhd (Carlsberg) and Heineken Malaysia Bhd (Heineken) have expressed varying opinions about the implementation of the Sales and Service Tax (SST).