Carlsberg is striving to debunk the myth that booze- free beer is a poor alternative to regular brews with the launch of its alcohol-free pilsner and wheat beer in Singapore – and is letting consumers buy a sample can for as little as 10 cents.
Carlsberg continues to champion the long-term potential of the alcohol-free category, which it sees being fuelled by an increased awareness of health and well-being among consumers as a result of the coronavirus pandemic. It pledges to keep investing...
Carlsberg is exploring the global potential of the hard seltzer category with the launch of products in Norway and Singapore. ‘It’s still early days, but we are positive of the opportunity’, says the brewer.
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Ficks Beverage Co. wants to transform the flavor quality in hard seltzer without malt liquor or flavors. It takes cues from health-forward, non-alcoholic seltzers by using only fruit juice and no chemical additives.
Carlsberg CEO Cees ‘t Hart says the most pressing issue for the beer industry today is to carve out a sustainable future – warning that millennials will walk away from the category if they don’t see environmental considerations taking a central role.
Carlsberg is relaunching in the UK with a rebrewed lager, accompanied by ‘its most honest consumer campaign ever’. Will its relaunch be able to shake up the mainstream – and can it encourage a new generation of drinkers to re-appraise its beer?
Carlsberg saw alcohol-free brew volumes grow 33% across Western Europe in FY2018: “We see a significant increase in alcohol-free and are putting a lot of money behind that going forward,” says the company.