Carlsberg

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Hard seltzer storm: Big brands take seltzer strategies up a notch

By Rachel Arthur

Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...

Garage Hard Seltzer launched in Norway in May. Pic:Carlsberg.

Carlsberg trials hard seltzers in Norway and Singapore

By Rachel Arthur

Carlsberg is exploring the global potential of the hard seltzer category with the launch of products in Norway and Singapore. ‘It’s still early days, but we are positive of the opportunity’, says the brewer.

Working towards a completely bio-based, polymer free bottle for beer. Pic:Carlsberg.

Carlsberg, Coca-Cola and Absolut create paper bottle research community

Carlsberg showcases paper bottle prototype

By Rachel Arthur

Carlsberg has unveiled two research prototypes for its Green Fibre Bottle: bottles made from sustainably sourced bio-based wood fibres.

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