Carlsberg is trialing a scheme in Denmark whereby drinkers in selected bars get half price beer in exchange for uploading pictures of themselves there to Instagram.
Flavored or mixed beer is a booming US beer category tapping demand among younger drinkers – and strong global growth prospects are set to heighten competition among the big brewers.
Carlsberg tells BeverageDaily.com it is concerned by Ukraine’s tense military standoff with Russia in Crimea and is ramping-up security but insists it's too early to say how sales could be hit.
Carlsberg’s CEO says that deadly clashes between police and opposition protestors in Ukraine have not hit beer sales yet but hinted that they could do so in future.
Carlsberg recently solved a yeast foam overflow problem in its flagship Denmark brewery in Fredericia by using a novel level switch supplied by Baumer.
Cider’s upward UK trajectory will continue in 2014 but Champagne’s struggles against rivals including Prosecco, Cava and even English sparkling wines could continue, according to Mintel.
Carlsberg says the Russian beer market is ‘difficult’ and admits it misjudged the impact of kiosk closures and the blow this dealt its Baltika 7 brand in particular.
CARLSBERG SUBSIDIARY BALTIKA 'PLEASED' TO SPONSOR SOCHI
Over 320,000 people have signed a petition calling on Coke to condemn Russia’s ‘draconian’ new laws on homosexuality ahead of the 2014 Sochi Winter Olympics.
Carlsberg’s CEO says his firm remains well-positioned for future growth after breaking ground on Burma's 'first ever' international brewery and starting construction on another facility in China.
There’s no place for Coke in the Forbes 2013 list of The World’s Top 100 Most Innovative Companies, with Starbucks leading the beverage pack above Pernod Ricard and Beam Inc.
Turkey's biggest brewer and SAB Miller partner Anadolu Efes expects new restrictions on marketing and sales of alcohol to limit beer industry growth in the country.
Carlsberg tells BeverageDaily.com that Indian consumers expect ‘bang for buck’ with higher alcohol beers, as it launches the world’s first fruit-flavored strong beer tailored to the nation’s tastes, Tuborg Booster Strong.
INDUSTRY VOICES: GUEST ARTICLE, HEAD OF AKTIEFOKUS CHINA, JACOB DE LICHTENBERG
Danish multinational brewer Carlsberg, which once held a solid market share in the Southwestern Chinese province of Yunnan, is facing tough competition from new entrants and existing competitors desiring a share of the region's booming beer market.
