Carlsberg

Aktiefokus estimates that Carlsberg's Yunnan beer market share has fallen from 50%+ in 2003 to around the low 30s in 2013

INDUSTRY VOICES: GUEST ARTICLE, HEAD OF AKTIEFOKUS CHINA, JACOB DE LICHTENBERG

Carlsberg faces Chinese challenge in booming Yunnan beer market

By Jacob de Lichtenberg

Danish multinational brewer Carlsberg, which once held a solid market share in the Southwestern Chinese province of Yunnan, is facing tough competition from new entrants and existing competitors desiring a share of the region's booming beer market.

'Pretend' fight in still from Carlsberg's new shock video

Beer battle of bad taste: Carlsberg out shocks Heineken

By Ben BOUCKLEY

Carlsberg UK has bent the bad taste envelope further still with an 'edgy' new online video that sees the drink’s fans phone their friends in the early hours and persuade them to visit a gambling den staffed by sinister characters or ‘actors’...

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