Carlsberg

Aktiefokus estimates that Carlsberg's Yunnan beer market share has fallen from 50%+ in 2003 to around the low 30s in 2013

INDUSTRY VOICES: GUEST ARTICLE, HEAD OF AKTIEFOKUS CHINA, JACOB DE LICHTENBERG

Carlsberg faces Chinese challenge in booming Yunnan beer market

By Jacob de Lichtenberg

Danish multinational brewer Carlsberg, which once held a solid market share in the Southwestern Chinese province of Yunnan, is facing tough competition from new entrants and existing competitors desiring a share of the region's booming beer market.

Follow us

Products

View more

Webinars