Now double the size of its American counterpart, China's beer market is an exciting place to be for international brewers in spite of protectionist controls put in place by its authorities.
Carlsberg is releasing a limited edition aluminum beer bottle featuring Metallica drummer Lars Ulrich, which will go onsale at 7-Eleven in Denmark in May 2014.
Carlsberg hopes that its new ‘hard lemon drink’ Seth & Riley’s Garage will attract young men aged 25+ seeking a transitional drink that moves them from sweet beverages to beer and wine.
The CEO of Portuguese brewer Unicer says he is 'very excited' by the momentum that Carlsberg brand Somersby is gaining in the country, where there is no history of hard cider consumption.
INNOBEV GLOBAL SOFT DRINKS CONGRESS, LISBON, APRIL 7-9
Carlsberg is trialing a scheme in Denmark whereby drinkers in selected bars get half price beer in exchange for uploading pictures of themselves there to Instagram.
Flavored or mixed beer is a booming US beer category tapping demand among younger drinkers – and strong global growth prospects are set to heighten competition among the big brewers.
Carlsberg tells BeverageDaily.com it is concerned by Ukraine’s tense military standoff with Russia in Crimea and is ramping-up security but insists it's too early to say how sales could be hit.
Carlsberg’s CEO says that deadly clashes between police and opposition protestors in Ukraine have not hit beer sales yet but hinted that they could do so in future.
Carlsberg recently solved a yeast foam overflow problem in its flagship Denmark brewery in Fredericia by using a novel level switch supplied by Baumer.
Cider’s upward UK trajectory will continue in 2014 but Champagne’s struggles against rivals including Prosecco, Cava and even English sparkling wines could continue, according to Mintel.
Carlsberg says the Russian beer market is ‘difficult’ and admits it misjudged the impact of kiosk closures and the blow this dealt its Baltika 7 brand in particular.
