Diageo taps premium cocktail culture and talent to fuel APAC growth
Diageo boosts its premium spirits strategy in Asia through immersive experiences to tap on consumer ‘desire for the extraordinary’
Diageo
Diageo warns of tariff hit as it reflects on a challenging year
Diageo saw profits fall over the last financial year, and warns of ongoing challenges for its business
What challenges - and opportunities - will Diageo’s next CEO face?
Diageo is high-profile example of just how tricky the alcohol industry is these days. Can it navigate a way forward?
Diageo CEO steps down
Spirits and beer giant Diageo has announced that Debra Crew has stepped down as Chief Executive Officer and as a Board Director ‘with immediate effect, by mutual agreement’.
Revealed: The world’s most valuable alcohol brands
Who tops the chart as the world’s most valuable alcohol brand: and what are the challengers to watch out for?
Who tops the list of the world’s most valuable beer brands?
Budweiser, Corona and Michelob Ultra are all jostling for the top spot: who emerges as the world’s most valuable beer brand?
Diageo sees return to growth: but warns Trump’s tariffs could hit recovery
Diageo reports a return to growth in its fiscal 25 first half year results this morning, despite a challenging environment for spirits. But North America – its largest market – could be hit by Trump’s tariffs
Guinness is not for sale, says Diageo
Guinness brand owner Diageo says it has no intention of selling the high-performing stout, quashing rumors in the press over the last few days
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Former Johnnie Walker boss heads up new Diageo Luxury Group
Diageo has announced the launch of its new global luxury division, a business unit that will oversee its portfolio of premium brands.
How Diageo is cutting Scope 3 emissions through packaging
Diageo is aiming to reduce its greenhouse gas emissions through changes and reductions in packaging.
Diageo makes another big play in non-alc spirits with acquisition of Ritual Zero Proof
Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits: the top non-alcoholic spirit brand in the US.
Johnnie Walker debuts world’s lightest whisky bottle
The Johnnie Walker Blue Label Ultra bottle comes in at just 180g, rethinking all aspects of how the bottle is designed, made and transported. Could it inspire change across the industry?
Top trends in beverage alcohol
What are the top trends driving the global beverage alcohol market forward - and how can we expect the industry to evolve?
Diageo’s Latin America hangover hits FY24 results
Latin American consumers are trading down away from premium spirits: a market shift that continues to hit Diageo’s sales in the region.
Diageo launches generative AI bottle for Johnnie Walker
Diageo is turning to generative AI to give consumers the chance to create personalized bottles of Johnnie Walker Blue Label: highlighting that today’s consumers demand truly unique experiences.
Is it possible to create effective age restrictions for alcohol marketing online?
The International Alliance for Responsible Drinking (IARD) has teamed up with Google, Meta, Pinterest, Snap, TikTok and X to strengthen standards for advertising alcohol responsibly online.
Diageo sells Pampero rum and flavored liqueur Safari
In two separate transactions, Diageo has agreed to sell Venezuelan rum brand Pampero and fruit flavored liqueur brand Safari.
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Diageo sells majority Guinness Nigeria stake for nearly £54m
Global drinks manufacturer Diageo has sold its majority stake in Guinness Nigeria.
The top five flavor trends for summer 2024
Ready for a spicy tamarind mangorita? Or excited about a parmesan espresso martini? Diageo highlights the top flavor trends it’s watching this summer.
What is fonio? The grain set to become the superstar of sustainable brewing
A global collaboration of brewers – including Brooklyn Brewery, Carlsberg and Guinness – is showcasing the ancient West African grain fonio. What’s so special about the grain – and how can it transform brewing for the better?
Diageo debuts paper-based bottle for Baileys
Diageo has launched a trial for a paper-based bottle for Baileys Irish Cream Liqueur; while a Johnnie Walker paper-based bottle is also in development.
Nitro boost: Lion Brewery looks to take on Guinness with launch of new nitrogen-infused stout in canned format
Singapore-based Lion Brewery has launched its pioneering nitrogen-infused stout in a canned format to cater to easier at-home consumption, as it looks to give market leader Guinness a run for its money.
New tech and more data: Diageo's action plan for Latin America
Diageo’s first half results for fiscal 24 were dragged down by a 23% drop in Latin America sales. What happened – and how will the company shift its strategy moving forward?
‘As many tools as possible’: Danone North America hopes oil-based seaweed product could be a greener option for methane inhibition
The dairy major is supporting a new study into the efficacy of a red seaweed oil extract that could be less carbon-intensive to produce whilst also capable of reducing enteric methane by up to 80%.
AI, drones and more: Diageo launches Breakthrough Innovation Team
Diageo’s new Breakthrough Innovation Team is tasked with pushing innovation beyond product development, and into new areas such as AI and next-generation technologies.
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Diageo issues open call for water management innovations
Global drinks firm Diageo has announced an open innovation call for solutions that can lessen and better manage the water used across its supply chain.
Diageo becomes sole owner of DeLeón tequila after settlement of disputes with Diddy
Diageo and Sean 'Diddy' Combs have agreed to resolve all disputes over DeLeón tequila and Ciroc vodka: with Diageo taking on sole ownership of the DeLeón tequila brand.
Diageo and ecoSPIRITS go global with reusable glass packaging partnership
Diageo and circular economy tech company ecoSPIRITS are taking their reusable spirits packaging partnership global: turning to the ‘lower carbon, lower waste’ tech for Gordan’s, Captain Morgan and Smirnoff.
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Diageo partners with freight management firm on HVO fuel trials
Beverage giant Diageo has partnered with freight management firm Zeus as part of its new Hydrotreated Vegetable Oil (HVO) fuel trials in the UK.
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Diageo share price slumps after profit warning issued
Alcoholic drinks giant Diageo has said that it expects slower growth in the first half of the 2024 fiscal year than projected.
Diageo sells Windsor Global whisky
Diageo has signed and completed the sale of Windsor Global, a subsidiary of Diageo which owns the Windsor business and associated intellectual property, to Korean company PT W Co., Ltd.
From AI to VR: Diageo launches lab to develop digital concepts which go 'beyond the bottle’
Diageo has launched a new partnership lab, called Fusion by Diageo, which will bring in innovators to ‘co-develop the next generation of digital products that will elevate consumer experiences’.
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Diageo secures permission for £26m factory expansion
Drinks giant Diageo has secured planning permission for a £26m expansion of its Baileys Global Supply Facility at Mallusk, Northern Ireland.
Waitrose and Diageo team up to design dedicated areas for low and no alcohol drinks in supermarkets
UK supermarket Waitrose is working with Diageo to introduce ‘bold, dedicated areas’ for low and no alcohol drinks in 253 shops across the UK.
Leveraging luxury: Diageo sees rising demand for premiumisation as key APAC alcohol market growth driver
Alcohol heavyweight Diageo believes that the rising demand for premiumisation in APAC, and in particular economic growth in China, is placing the category in a strong position.
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Diageo brings forward date of new CEO appointment
Drinks giant Diageo has accelerated the appointment of its first female chief executive, after current CEO Sir Ivan Menezes’ hospital recovery suffers a ‘significant setback’.
Diageo invests in aluminium recycling consortium
Diageo has provided funding to establish the British Aluminium Consortium for Advanced Alloys (BACALL), a collective of industry experts aiming to create a circular economy for aluminium in the UK.
People on the move: New appointments in the beverage industry
Diageo, Molson Coors and Britvic are among the companies welcoming new faces to top jobs.
Diageo turns to drones to increase water efficiency on Mexico agave farms
Diageo – producer of Don Julio and Casamigos tequilas - has introduced the use of drones on its agave farms in Jalisco, Mexico: in an effort to integrate more efficient farming practices and drive environmental benefits.
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Diageo appoints first female chief executive
Drinks giant Diageo has appointed its first female chief executive, following the announcement of current head Sir Ivan Menezes’ retirement in June this year.
Diageo to acquire Don Papa Rum
Diageo will acquire Don Papa Rum, a super-premium dark rum from the Philippines, for up to €437.5m ($473m).
Diageo invests in The Oxford Artisan Distillery
Diageo has made a minority investment in The Oxford Artisan Distillery, an ultra-premium English rye whisky producer ‘seeking to revolutionize farming practices in the category’.
Diageo acquires Texas’ Balcones Distilling
Diageo has acquired Balcones Distilling, a Texas craft distiller with a focus on super-premium and above whiskies.
Innovating beyond flavours: Johnnie Walker pegs digitalisation, globalisation and sustainability as key post-Covid alcohol trends
Johnnie Walker believes that post-COVID-19 innovation within the alcohol industry now needs to move beyond flavour variation and to focus more on digitalisation, globalisation and sustainability aspects to satisfy consumer demands.
Diageo acquires Australian cold brew coffee liqueur, Mr Black
Diageo has acquired cold brew coffee liqueur Mr Black: a fast-growing Australian brand which has already become the leading premium coffee liqueur in the US.
Diageo launches innovation fund to mitigate climate change in African smallholder farms
Smallholder farmers are highly vulnerable to weather changes and water scarcity, leading Diageo to launch a fund for innovations which promise to lessen and monitor the impact of water and climate crises on such farms in Africa.
Diageo opens Craft and Innovation Hub in India
Diageo India has inaugurated a Craft and Innovation Hub in Ponda, Goa: with end-to-end capabilities for products such as malt, gin and rum.
Diageo to create Ireland’s first purpose-built carbon neutral brewery
Diageo will invest €200m ($203m) in Ireland’s first purpose-built carbon neutral brewery on a greenfield site in Littleconnell, Newbridge, Co. Kildare: which will become the second largest brewing operation in the country after St. James’s Gate.
Diageo sells Guinness Cameroon to Castel Group
Diageo has agreed to sell Guinness Cameroon S.A., its brewery in Cameroon, to Castel Group for £389m ($466m).
Diageo and Vita Coco team up to create canned cocktail line
Diageo and The Vita Coco Company are partnering to launch a line of premium canned cocktails: using Captain Morgan rum and Vita Coco coconut water.