News & Analysis for the Beverage Industry
While sports drinks and water are more closely tied to athletic performance, soda brands such as Pepsi, Sprite and Mountain Dew are using sports partnerships to connect with fans rather than athletes
The latest launches highlight how brands are responding to demand for innovation, provenance and convenience - from RTDs and functional beverages to English wine and premium spirits
The proposed levy would introduce tiered rates based on sugar content, with potential implications for manufacturers
Halloween becomes a bigger occasion for snacks, sips and treats – particularly among adults
As pricing changes, portfolio innovation and renewed investment help revive North American snack volumes, CEO Ramon Laguarta is looking to improve soft-drink performance through increased marketing, focused innovation and stronger execution
Brands are tapping into indulgence, innovation, sustainability and changing consumer preferences with the release of coffee creamers, new plant-based milks and premium whiskies
Soft drinks giant PepsiCo is coming under increasing pressure as it struggles to hit growth and margin targets set by investors.
World’s biggest CPG bets on basketball to reach the next generation, signing 21-market NBA deal
From taste and branding to habit-building and product positioning, industry leaders share five lessons from the fast-growing functional category
As consumers rethink their relationship with alcohol, brands are looking beyond traditional functional benefits
Successful rebrands, innovation and marketing have helped to boost interim results at UK beverage business A G Barr.
Carbonated innovation is accelerating with new soft drinks launches growing faster than the overall food and beverage market, according to a new report from Innova Market Insights.
The sweetener landscape is becoming increasingly diverse, but what does the future hold?
Beverage brands dominate the US market’s 25 fastest-growing brands in 2026, despite a challenging year for overall brand growth.
Leading non-alcoholic drinks brands are differentiating themselves through innovation, health credentials, portfolio expansion and consumer trust, according to a new report.
AG Barr, the UK-based beverage business with brands including IRN-BRU, and Rubicon has appointed a new non-executive director and chair of its Board.
Heritage-inspired beers and regenerative lagers hit the shelves en masse as brands seek to tap into evolving consumer tastes
India’s food authority gives beverage giants PepsiCo, Red Bull, and Monster until 29 September to remove “energy drink” label and alleged misleading claims
A patent and a lawsuit are drawing attention to allulose, so here’s what F&B needs to know
Pressed fruit soft drinks brand Cawston Press has acquired premium kombucha producer LA Brewery.
Premium ingredients, sophisticated branding and growing consumer trust fuel private label’s rise across food and beverage
New product development
Functional drinks, RTDs, premium spirits and alcohol-free innovation, brands are tapping into flavour experimentation, wellness and premiumisation to attract today’s consumers
New product development
Functional RTDs, superfood powders, premium whisky and kombucha collaborations. It’s all here in the latest beverage launches
Refreshment and great taste still define global beverages but consumers expect more from the non-alcohol category, a new report from ADM has revealed.
Product innovation is continuing to drive growth across the beverage market with Campari Group, Coca-Cola Europacific Partners and AG Barr highlighting new product development as a key factor in their latest results.
Functional alcohol, gut-health, premium no-alcohol wine and innovative RTDs are among the latest new beverage launches this week
The Vita Coco Company is looking to drive growth in the coconut water category by expanding into the super-premium segment.
Every major soft drinks category saw growth in 2025, with a new report revealing record value for the sector.
New product development
Functional drinks, flavoured waters and gut health beverages continue to drive innovation as brands unveil new launches aimed at health-conscious consumers
Up the food chain
Can the world’s largest Coca-Cola bottler be a force for good?
Coca-Cola confirms ransomware attack on dairy subsidiary Fairlife
As consumer interest in indulgent, creamy sodas surges, major beverage brands are ditching the DIY approach for convenient, ready-to-drink formats
New product development
Flavour innovation, format experimentation and premium convenience are driving the latest wave of beverage NPD across soft drinks, spirits and wine-based RTDs
Over 300 drinks companies in Germany have voiced their opposition to a planned sugar tax on soft drinks.
Texture, aroma and color are gaining equal footing with taste as brands target viral trends, neurodivergent consumers and GLP-1 users, Mintel finds
The trend taps into adventurous palates and flavour science, making it a must-watch opportunity for F&B
New product development
Premiumisation, functionality and nostalgia are driving a fresh wave of innovation across alcohol and soft drinks, as brands look to capture evolving consumer preferences
Spanish drinks producer Damm, known for its Estrella Damm lager, is initiating a new growth phase to double revenue by 2030 by continuing with its international and diversification strategy
Coca-Cola’s logo is recognised worldwide - but there’s more to the brand than meets the eye
New product development
Functional ingredients, premiumisation and cultural inspiration drive the latest wave of beverage innovation across alcohol, energy and alcohol-free categories
New product development
Protein-packed lattes, limited-edition sparkling wine and brand-led collaborations are leading brands into summer
Amai Proteins’ sweet protein secures regulatory approval in Singapore after recent US nod
Looking for beverage packaging inspiration? We explore some of the most innovative ideas from across the beverage universe
Mid-strength spirits, functional hydration and heritage all play a role in this week’s beverage NPD round-up
Coca-Cola enjoyed a strong start to the year with net revenues up 12% in Q1. What is the beverage giant doing right?
New product development
From functional sodas and iced coffee formats to high-proof tequila and design-led whisky, brands are pushing to capture new consumption occasions
From SKU cuts and factory closures to functional launches and acquisitions, PepsiCo is moving fast to streamline and prove its snack empire still matters
Clean label soda brand Nixie outlines the retail and merchandising strategy that is helping it compete in conventional aisles
Flavor innovation has been key for Spindrift’s sparkling water: and now the brand has expanded into soda and iced tea as it continues to embrace opportunities for growth...
Brands across spirits, wine, soft drinks and energy are pushing seasonal innovation, category expansion and premium cues