Celsius Holdings announces leadership changes
Celsius Holdings, the US-based energy drinks company, has unveiled a new leadership team as part of an “organisational realignment” of the business.
Energy & sports drinks
New product development
New beverage launches: Minute Maid Spiked Tea, Macallan Coconut and more…
Functional RTDs, superfood powders, premium whisky and kombucha collaborations. It’s all here in the latest beverage launches
Celsius rocked by earnings miss as Pepsi shift backfires
The energy drink maker cited SKU rationalization and a pause in innovation during its Alani Nu and Rockstar integration for the shortfall, countering investor anxiety with a $300 million stock buyback plan
5 trends shaping global energy drink recipes
From GLP-1 to naturalness, the evolution of energy drinks worldwide is being driven by a variety of different trends
New beverage launches: Functional booze, spicy cocktails and no-alc wine…
Functional alcohol, gut-health, premium no-alcohol wine and innovative RTDs are among the latest new beverage launches this week
Vita Coco to drive coconut water category growth with new acquisition
The Vita Coco Company is looking to drive growth in the coconut water category by expanding into the super-premium segment.
Inside the whey protein bottleneck: How processors can find more capacity
Amid booming demand for protein, how can dairy processors unlock capacity without expanding plants?
New beverage launches: Stella strawberries and cream and more…
Flavoured beer and low-alcohol cider show how drinks brands are leaning into functionality, flavour and cultural tie-ins this summer
Monster chases global energy drink growth with Coca-Cola distribution muscle
Monster executives say the company still has a long runway outside the US as it rolls out market-specific products, affordable brands and female-focused lines such as FLRT, while international sales climb to 45% of revenue
Energy drink company Celsius faces investigation over youth marketing
Texas attorney general’s office is looking into whether the energy drink giant misled customers, following death of teenager
New product development
New beverage launches: Bubblegum beer, Cointreau Spicy and more…
Functional hydration and flavour-led alcohol innovations drive new product development trends this week
Keurig Dr Pepper’s meteoric rise in energy offers blueprint for CPG category expansion
From partnerships to acquisitions, Keurig Dr Pepper’s ‘build-buy-partner’ model underpins its rapid rise in energy drinks and signals how large beverage companies may enter future growth categories
Energy drink trends: US startup PHX blends hydration and energy
Florida-based functional drinks firm PHX has launched a hydration-energy drink designed to meet growing demand for multifunctional beverages
Sweet proteins gain global momentum with latest regulatory win
Amai Proteins’ sweet protein secures regulatory approval in Singapore after recent US nod
Healthy ageing beyond the wrinkle: 4 big opportunities in food and drink
The longevity trend is moving from beauty and wellness into food and drink, and the opportunities are big
The evolution of the energy drink category
Energy is reaching new audiences and opening up new opportunities
Gen Z habits shift energy drinks towards flavour and drinkability
Gen Zs are leaning into lighter, natural flavours to support lifestyle habits, from prolonged screen time to gaming and studying
Energy and sports drinks demand is robust in China, says Eastroc
There is “robust” demand for functional drinks such as energy beverages and sports drinks in China, says Eastroc, which reported a 17.3% increase in energy beverage sales and a 119% growth in sales of its sports drinks last year.
Localised and functional: Asia energy drinks tap health demand
Energy drinks in Asia are evolving beyond caffeine as consumers seek added health benefits, opening opportunities for functional, better-for-you innovation
Celsius’ $722M Q4 signals surging energy drink growth as Alani Nu, Rockstar join PepsiCo network
As Celsius absorbs Alani Nu and Rockstar into PepsiCo’s distribution system, the three‑brand portfolio is grabbing shelf and cooler space nationwide
New product development
New beverage launches: Red Bull cherry, Moth, Athletic Brewing and more…
New launches from MOTH, Nashi, Athletic Brewing, V8, Red Bull, AMC and Cure highlight flavour innovation, better‑for‑you positioning and the continued diversification of functional and premium beverage categories
PepsiCo plays ‘offense’ to transform portfolio for health-conscious consumers
CEO Ramon Laguarta outlines plans to reduce sugar and sodium, boost protein and fiber, and “restage” core brands to drive higher value per consumption
What is yerba mate and why is this natural energiser going global?
Yerba mate is breaking out from its South American roots, fuelled by soaring exports, innovation and booming global demand for natural energy beverages
DGA sweetener warning sparks industry pushback
Dietary Guidelines pose a challenge for formulators around non-nutritive sweeteners
Inside FrieslandCampina Ingredients’ protein strategy - amid a whey shortage
When ingredient trends boom, suppliers need a strategy to ensure they meet demand
Mars, Danone and Mondelēz roll out star-studded Super Bowl ads
From celebrity cameos to cashback promos, food and beverage brands are pulling out all the stops ahead of kickoff
Diet Trends
What ‘healthy’ means to Americans is changing, and so should marketing
Consumers want healthier food but struggle to trust nutrition information, creating both challenges and opportunities for brands, according to new data from the International Food Information Council
Rapid hydration: 6 factors driving the trend
The expanding trend has appeal beyond sports nutrition
Coca-Cola reportedly pulls plug on Costa Coffee sale
Coca-Cola said to be scrapping Costa Coffee sale after months of talks with private equity bidders fall flat
Will the EU ban energy drink sales to children?
There’s growing pressure to ban energy drink sales to children: but is it that simple?
OnSwitch: Energy drink collab goes beyond caffeine to target systemic optimization
What if an energy drink could do more than just wake you up? Formulator Shawn Wells sat down with NutraIngredients to introduce OnSwitch, a collaborative, new energy drink concept that made its way around the show floor during SupplySide Global this year.
Healthy beverages
Celsius enters a new era with Rockstar, Alani Nu acquisitions
New flavors, female-forward brands power energy drink company reboot
Monster’s momentum: Energy drink sale surge as innovation and ‘affordable luxury’ positioning redefine the category
Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative to coffee
The evolution of the energy drink category: Odyssey Functional Energy heralds drive towards added functionality
Clean energy has already swept across the energy drink category. Now, Odyssey Functional Energy heralds the next era of added functionality: becoming a favorite in offices of SpaceX, Uber, Google, Meta, Amazon and more
How to build a beverage brand: Plezi’s mission to transform food and drink with Michelle Obama and Stephen Curry
Plezi sets out to shift Americans’ drinking habits with Plezi Hydration: a lower sugar, electrolyte-boosted and vitamin-packed drink
Yuka brings aspartame fight to the US
Report calls for ban on ingredient found in thousands of common food and beverage products
Coca-Cola’s Power Water takes on PepsiCo’s Propel
Functional bottled water wars continue between US beverage goliaths
Energy drinks explore new playbook of functional ingredients to meet gamers’ demands
Can energy drinks be a game-changer for e-sports enthusiasts?
A big hopportunity: Hops’ complex flavor profiles open up innovation opportunities in beverages and beyond
Hops have, for centuries, been the domain of beer and brewers. But thanks to their complex flavor and unique sensory profile, the potential across the beverage category – and beyond – is huge
Laser-powered PET tech: How far PET blowing technology has come - and where it’s going next
In 1980, Sidel pioneered the commercial PET blower. Now, it’s unveiled the world’s first industrialized laser-powered solution: tech set to reshape the industry again.
Major PepsiCo investor launches campaign for overhaul
Elliott Investment Management, with a $4bn stake in the company, wants to shake things up
Celsius buys Rockstar Energy Drink from PepsiCo
The deal also includes a $558 million investment from PepsiCo and distribution of Celsius’ Alani Nu
England set to ban energy drink sales to U16s
The government is planning a new law that would make it illegal to sell high-caffeine energy drinks to children
How to get the most out of Drinktec 2025: Explore the latest in AI, innovation and technology
Drinktec’s executive director sits down with BeverageDaily and tells us what he’s looking forward to at this year’s show - and his top tips for getting the most out of the event
The latest tech in the sugar reduction toolkit
From honey truffle protein to sugar separation solutions: advances in technology sweeten the deal for beverage reformulation
The world’s most valuable beverage brands
Which brands make the top 10 non-alcoholic drinks and why?
Beating the mid-afternoon munchies: Släcka brings new take to the GLP-1 world
With consumers’ focus now on appetite control, new brand Släcka believes it’s perfectly positioned to carve out a new beverage category
How to build a beverage brand: C4 on carving out the performance energy category
Energy is buzzing: and there’s plenty of space for brands to find opportunities in segments of the category...
How energy drinks are bucking health trends with rapid growth across Asia
Energy drinks are posting strong growth across Asia, defying expectations in a region increasingly shaped by health and wellness trends
Electrolytes become must-have for fitness fanatics
Electrolytes take on protein as essential aid to sporting success