New beverage launches: Rude Health, three whiskey releases and more
Brands are tapping into indulgence, innovation, sustainability and changing consumer preferences with the release of coffee creamers, new plant-based milks and premium whiskies
Brands are tapping into indulgence, innovation, sustainability and changing consumer preferences with the release of coffee creamers, new plant-based milks and premium whiskies

Drinks are shrinking, but not for the same reasons as food

From taste and branding to habit-building and product positioning, industry leaders share five lessons from the fast-growing functional category

The health shot brand has bought the UK’s biggest High Pressure Processing machine, as founder Thomas ‘Hal’ Robson-Kanu predicts demand for minimally processed products will reshape the drinks sector.

Step aside, orange and cola – global fruits, unusual botanicals and unexpected combinations are pushing beverage innovation beyond the familiar

New product development
From premium spirits and craft soft drinks to wine and rum, brands are using flavour innovation, provenance and limited editions to drive interest across multiple beverage categories

A positive opinion from EFSA is the beginning of a regulatory shift, but it may not be enough

Something & Nothing raises $6.4M to scale hyperlocal marketing and distribution strategy for its flavor-forward premium sodas in the US

The future of food ingredients? Meet the startup turning a regenerative crop into a scalable, high-performance protein for multiple industries

China’s Walovi has launched a Singapore global HQ while unveiling a new international electrolyte drink

Premium whisky and RTD cocktails, immunity shots and plant-based drinks. Beverage brands are launching new products focused on convenience, functionality, flavour innovation and premium credentials

The sweetener landscape is becoming increasingly diverse, but what does the future hold?

Flavour nostalgia, alcohol moderation, premiumisation and workplace experiences… brands across beer, spirits, coffee and sports nutrition are launching innovations designed to capture evolving consumer habits

Private label’s glow-up is winning shoppers with clean labels, high-protein products and trend-driven innovation that goes far beyond bargain pricing

From cherry rosé and high-protein oat drinks to super-heavily peated whisky and sessionable craft beer, leading drinks brands are expanding portfolios to meet evolving consumer demands

Global Food Tech Awards
Calling all APAC food and beverage startups - applications are now open and entry is free

Heritage-inspired beers and regenerative lagers hit the shelves en masse as brands seek to tap into evolving consumer tastes

While matcha’s proliferation continues, with the vibrant green tea appearing in almost every iteration imaginable, there’s a new kid on the block. Could this be the new mega trend?

Roku Gin’s latest packaging draws on Japanese craftsmanship and culture for its Noryo Tea Edition

From Fanta’s Haunted Universe and Mountain Dew’s Trolli collaboration to Alani Nu and Reese’s, brands are borrowing scarcity, exclusivity and collectibles to turn seasonal beverages into coveted releases

Reese’s joins collaboration craze with cross-category coffee launch

A patent and a lawsuit are drawing attention to allulose, so here’s what F&B needs to know

New product development
Functional drinks, RTDs, premium spirits and alcohol-free innovation, brands are tapping into flavour experimentation, wellness and premiumisation to attract today’s consumers

A licencing agreement can give a certain level of control of a brand to the licensee

New product development
Functional RTDs, superfood powders, premium whisky and kombucha collaborations. It’s all here in the latest beverage launches

With interest in bone health rising, manufacturers can leverage key ingredients and nutrient combinations to meet demand

From GLP-1 to naturalness, the evolution of energy drinks worldwide is being driven by a variety of different trends

Functional alcohol, gut-health, premium no-alcohol wine and innovative RTDs are among the latest new beverage launches this week

Will sweetpotato milk fill a gap in the dairy alternatives space?

The SHS Drinks-owned brand has redesigned its packaging and aligned its range to 2.5% ABV as it looks to capitalise on growing demand for fruit beer and shandy, with new entrants including PepsiCo’s 7UP Pink Shandy.

The definition is under debate in the UK, as producers seek to align with other European countries

New product development
Functional drinks, flavoured waters and gut health beverages continue to drive innovation as brands unveil new launches aimed at health-conscious consumers

New product development
Protein-enhanced beverages, plant-based formats and nostalgia-led activations see brands tapping into some of the fastest-growing opportunities across the drinks sector

Pioneers
Milk already boasts an impressive nutritional profile, but can it compete with kefir, kombucha and protein shakes? Four Leaves Co’s award-winning functional milk offers one answer

New product development
Functional soft drinks, craft cider and premium RTDs, drinks brands are accelerating innovation to capture evolving consumer demand for flavour, convenience and lower-ABV serves

Up the food chain
PepsiCo nutrition senior director, Dr Sue Gatenby, discusses reformulation, positive nutrition, GLP-1s, and the challenges facing the industry’s next generation

As consumer interest in indulgent, creamy sodas surges, major beverage brands are ditching the DIY approach for convenient, ready-to-drink formats

Beverages, snack, sauces and even ice cream are turning up the heat with ‘fricy’ offerings

New product development
Flavour innovation, format experimentation and premium convenience are driving the latest wave of beverage NPD across soft drinks, spirits and wine-based RTDs
Summer Fancy Food Show 2026
Bone broth’s versatility across beverage formats reveals there’s more to it than a functional, savory drink

The trend taps into adventurous palates and flavour science, making it a must-watch opportunity for F&B

New product development
Premiumisation, functionality and nostalgia are driving a fresh wave of innovation across alcohol and soft drinks, as brands look to capture evolving consumer preferences

Israel-based Brevel is seeking to bring its illuminated fermentation technology into the food sector, using its platform to accelerate the production of coffee cell cultures to commercial volumes

Flavoured beer and low-alcohol cider show how drinks brands are leaning into functionality, flavour and cultural tie-ins this summer

As concerns about artificial ingredients grow, enzymes are able to offer a unique solution

Chinese consumers are among the most discerning in the world, and guilt-free indulgence is leading local innovation trends. Here are four ways food firms can capitalise

New product development
Functional ingredients, premiumisation and cultural inspiration drive the latest wave of beverage innovation across alcohol, energy and alcohol-free categories

Up the food chain
They don’t front the brands, but this Nottingham duo is quietly shaping what the world eats next

How can brands embrace the sophisticated flavour profile of kombucha?

New product development
Premium spirits, functional soft drinks and reformulated juices lead this week’s new product development roundup