PepsiCo

Celsius rocked by earnings miss as Pepsi shift backfires

Celsius rocked by earnings miss as Pepsi shift backfires

By Timothy Inklebarger

The energy drink maker cited SKU rationalization and a pause in innovation during its Alani Nu and Rockstar integration for the shortfall, countering investor anxiety with a $300 million stock buyback plan

5 trends to watch in sports drinks

5 trends to watch in sports drinks

By Rachel Arthur

From booming personalization options to unexpected functional ingredients, we take a look at some of the trends redefining the sports drinks category.

Innovation watch: Natural clean energy drinks

Innovation watch: Natural clean energy drinks

By Rachel Arthur

Health conscious consumers don’t want sugar-laden, taurine energy drinks: but they still want a burst of energy to keep them powering through their day. How are brands providing that better-for-you buzz?

PepsiCo snaps up Siete Foods for $1.2bn

PepsiCo snaps up Siete Foods for $1.2bn

By Gill Hyslop

The acquisition of the Texas-based family-owned maker of Mexican-inspired snacks and foods marks a significant step for PepsiCo, aligning with its strategy to expand its health-conscious and multicultural offerings.

PepsiCo expands bubly brand with new flavor-forward bubly burst

PepsiCo expands bubly brand with new flavor-forward bubly burst

By Rachel Arthur

On a trajectory to become one of PepsiCo’s next billion-dollar brands, bubly has been making a splash as a fun-loving sparkling water brand. New launch bubly burst is set to expand the brand’s appeal by tapping into a market of consumers looking for...

Rockstar Energy hops on functional mushroom trend with Focus launch

Rockstar Energy hops on functional mushroom trend with Focus launch

By Ryan Daily

PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.