Moderation, social connection and value reshape alcohol drinking habits
Consumers alcohol drinking habits are being shaped by evolving preferences around moderation, connection, and value, according to a new report.
Retail & shopper insights
From food noise to alcohol cravings: The expanding promise of oral GLP-1s
As oral GLP-1s sweep across Europe and the US, research suggests they may do far more than curb appetite
Summer Fancy Food Show
Fragmentation reshapes grocery, creating new opportunities for specialty brands
NielsenIQ says shifting shopping habits, online growth and changing drivers of consumer trust are redefining the path to purchase and opening doors for specialty manufacturers
Summer Fancy Food Show
Walmart debunks 3 myths that deter emerging brands
Walmart executives challenge common assumptions about national distribution, premium positioning and the retailer’s shopper base, and share the performance metrics they say matter most after launch
Mintel reveals new multisensory CPG opportunities
Texture, aroma and color are gaining equal footing with taste as brands target viral trends, neurodivergent consumers and GLP-1 users, Mintel finds
How audio ads are behind food and drinks’ next sales boost
Audio’s reach and ROI are pushing food and beverage marketers to rethink its role in the media mix
Soccer strategies: How can bars and pubs make the most of the World Cup?
In Europe, most matches will start late in the evening. Will the events still drive drinks sales?
Target’s better-for-you food play is paying off
The retail giant is rethinking its grocery business and chasing consumer preference for healthier products
Why thinking like an AI agent matters to marketing
Generative engine optimization is reshaping how brands get discovered
Oral GLP-1 breakthrough: What it means for impulse-driven food categories
Food and beverage brands face consumers staying on appetite-suppressing drugs for longer
From clicks to cart: Online grocery drives the next wave of growth
As omnichannel shopping becomes the norm, ecommerce, retail media and retailer apps are reshaping how and where grocery growth happens
Lidl to open its first ever pub, as private label readies to shake up alcohol
Private label is evolving, fast: and the alcohol aisle is the next target
How AI is reshaping product discovery in F&B
Algorithms are increasingly deciding if a product flies or flops. Here’s how food and beverage companies can wow a new customer: agentic AI
The 50:50 Game: How brands can win on shelves
The math is brutal: on average, any given brand has a 50% chance of growth and a 50% chance of decline. How can brands execute a winning strategy?
The most popular alcohol-free brands in the US this month, according to search data
Tracking January’s search data reveals the rising stars in the US alcohol-free category...
Diet Trends
What ‘healthy’ means to Americans is changing, and so should marketing
Consumers want healthier food but struggle to trust nutrition information, creating both challenges and opportunities for brands, according to new data from the International Food Information Council
How alcohol-free marketplace Boisson connects brands and consumers
Boisson’s revived mission goes beyond stocking the best in alcohol-free: it’s about building the category with a community of mindful drinkers
New product development
New beverage launches: Bumper alcohol-free special
The beverage industry kicks off 2026 with a surge of innovation, spanning functional, premium and alcohol-free launches worldwide
New beverage launches: Celsius, Slice and more
New year, new innovations... From energy drinks to functional soda, we take a look at some of the new beverages launching around the globe
New beverage launches: Keurig, C4 Energy, and more
From coffee to kombucha, we take a look at some of the new beverages launching around the globe
New beverage launches: Functional soda, canned cocktails and more
We take a look at some of the new beverage launches around the globe
New beverage launches: Festive NPD
Cranberry, cinnamon, vanilla and more classic festive flavors return to the beverage aisle in 2025
New beverage launches: November’s top picks
Which innovations are set to make waves in the beverage industry?
Target leans on functional beverages to steady slipping sales
Prebiotic sodas, better-for-you energy drinks and Halloween candy give embattled retailer Q3 lift
New beverage launches: Canned cocktails, energy drinks and more
We take a look at some of the new beverage innovations launching around the globe
New beverage launches: Innovation in canned cocktails
Flavor innovations keep the RTD alcohol category exciting and appealing
New beverage launches: Bloom, Poppi and more
From new flavors to functional add-ons, we take a look at some of the latest NPD in the beverage category
Maximizing the holiday shopping rush: 5 strategies for food and beverage brands
Five actionable strategies show how brands can navigate shifting shopper behavior, boost engagement and maximize holiday revenue this season
New beverage launches: BeatBox, Mountain Dew and more
From flavor innovations to functional boosts, we take a look at some of the new beverage innovations around the globe
‘Advertising is a weak force’: Busting CPG marketing myths
Does spending more improve sales? Why do brands fail? Do consumers ever go back to weak brands?
Beverage NPD: October’s top picks
Which innovations are set to make waves in the beverage category?
New beverage launches: Spooky special
Freaky flavors and glow-in-the-dark packaging are just some of the ways beverage brands use Halloween to bring fun and excitement to the category
Tips and tricks for getting a beverage brand into retail
Getting into a national retailer is the dream for most beverage start-ups. But competition is fierce...
New beverage launches: Innovation in functional beverages
From energy to relaxation, we take a look at some of the latest beverages in the functional beverage aisle and the ingredients they’re using
New beverage launches: Coca-Cola, Gatorade and more
From mini Coca-Cola cans to lower sugar sports drinks, we take a look at some of the new beverage launches around the globe
How to maximize the potential of beverage e-commerce
For many beverage entrepreneurs, selling online is a business necessity: offering an opportunity to get out to consumers when competition for retail shelf space is fierce. But how can brands fully embrace the potential of the channel?
New beverage launches: Fall favorites and winter warmers
As temperatures drop and the days get shorter in the northern hemisphere, there’s plenty of innovation in fall flavors
New beverage launches: Sparkling Ice, Wildwonder and more
From caffeinated sparkling water to gut health drinks, we take a look at some of the latest beverage launches around the globe
New beverage launches: Innocent, Tropicana, Kirker and more
From smoothies and juice to Irish whiskey, we take a look at some of the new beverages launching around the globe
Pricing power, price walls, and the $5 ceiling: What a canned and bottled water reveals about value perception
How much are consumers are willing to pay for for a premium brand... and how much is too much? Find the sweet spot in setting a price
Beverage NPD: August’s top picks
Which innovations are set to make waves in the beverage category?
New beverage launches: Spindrift, Malibu and more
From sparkling water to RTD alcohol, we take a look at some of the latest beverage launches around the globe
New beverage launches: Hendrick’s, The Macallan and more
From gin and Scotch to RTD coffee, we take a look at some of the new beverages launching around the world.
Sober summer: UK supermarket Waitrose sees ‘significant surge’ in low/no alcohol sales
Sales of low and no alcohol drinks at Waitrose are up 32% this summer: with the supermarket offering a wider range of products
New beverages launches: Manatee Coffee, Sweet Greens and more
From functional hydration to innovation in juice, we take a look at some of the new beverage launches around the globe
New beverage launches: Lipton, Bloom and more
The latest in beverage innovations from around the globe
Beverage NPD: July’s top picks
Which innovations are set to make waves in the beverage category?
New beverage launches: Nestlé, Lipton, Gatorade and more
From protein drinks to flavor innovation, we take a look at beverage NPD around the world
New beverage launches: Suntory, Celsius and more
From vodka seltzer to energy drinks, we take a look at some of the new beverages launching around the globe
New beverage launches: Powerade, AriZona, Della Vite and more
From sports drinks to RTD tea to canned cocktails, we take a look at some of the new beverages launching on shelves around the globe.