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‘It’s hip to love hops!’ Five consumer trends in craft beer

Craft beer is here to stay: but what are consumers looking for? And what does this mean for the craft brewing industry? The good news is that craft beer consumption continues to rise; but a new report warns that building brand loyalty will be an uphill task for many craft brewers.

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Strengthen brand loyalty by meeting your customers’ need for transparency

Content provided by Chr. Hansen Natural Colors A/S

Strengthen brand loyalty by meeting your customers’ need for transparency

The beverage market is struggling. Consumers are making more mindful choices, and they want healthier soft drinks made with natural ingredients containing less sugar. American consumers want recognizable ingredients that are food safe, visually appealing...

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