Beverage Industry, Beverage Equipment, Drink Industry, Beverage Packaging

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Sipsmith only partners with people who already have a passion for gin and knowledge of the spirit. Pic: ©GettyImages/JuliaMikhaylova

How influencer marketing is buoying craft spirits brands

Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.

STX Corporation bringing ‘unique super fruit’ beverage Méshil from Korea to Europe

South Korea’s STX Corporation is launching a new brand – Méshil – in the French market. The brand’s founder, Donghyun Won, says they want to bring this traditional Korean plum-based beverage “to the world”.

Bosch delves into VR and talks sale of packaging tech division

Bosch debuted its new VR planning tool technology at Pack Expo International this week, along with the new Midrange Endload Cartoner (MEC) and an update to its flow wrapper series. CEO Stefan König also spoke to DairyReporter about the ongoing sale of...

How ambitious craft brands are jostling for Saigon success

In just three years, a craft scene has exploded in Vietnam’s beer capital. We talk to some of the craft brewers and entrepreneurs driving the sector forward with Vietnamese ingredients and local twists.

SIG expands global partnership with Nestlé Brazil

SIG’s flexible filling line is expanding in Brazil thanks to ‘new beverage occasions’ and business opportunities through product innovation and differentiation.