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PepsiCo embraces dirty soda trend with Dirty Mountain Dew and Mug Root Beer Floats

PepsiCo embraces dirty soda trend with Dirty Mountain Dew and Mug Root Beer Floats

06-Jul-2026 | By Timothy Inklebarger

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12 brands that have nailed the ‘fricy’ trend

12 brands that have nailed the ‘fricy’ trend

03-Jul-2026 | By Lisa Buckingham

Headlines

What are the 7 flavour trends set to impact US beverages in 2027?

Iran conflict: food sector’s 8 biggest casualties

World Cup drinks sales boom continues

Calls for UK beer market competition investigation over domination of global brewers

New beverage launches: Pickle soda, Baileys choc minis and more…

12 brands that have nailed the ‘fricy’ trend

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In focus

Over 300 drinks companies sign open letter against Germany’s proposed sugar levy

Over 300 drinks companies sign open letter against Germany’s proposed sugar levy

30-Jun-2026

Plant-based colors in beverages to maximize consumer appeal

Plant-based colors in beverages to maximize consumer appeal

Paid for by EXBERRY® by GNT

‘Fricy’: why it’s the hottest flavour trend of summer 2026

‘Fricy’: why it’s the hottest flavour trend of summer 2026

26-Jun-2026 By Lisa Buckingham

How to create a prebiotic soda that meets European flavor expectations

How to create a prebiotic soda that meets European flavor expectations

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Insight

BuzzBallz surges into UK Top 100 alcohol brands with record £73m growth amid RTD boom

BuzzBallz surges into UK Top 100 alcohol brands with record £73m growth amid RTD boom

R&D

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PepsiCo embraces dirty soda trend with Dirty Mountain Dew and Mug Root Beer Floats

PepsiCo embraces dirty soda trend with Dirty Mountain Dew and Mug Root Beer Floats

06-Jul-2026By Timothy Inklebarger

12 brands that have nailed the ‘fricy’ trend

12 brands that have nailed the ‘fricy’ trend

03-Jul-2026By Lisa Buckingham

New beverage launches: Pickle soda, Baileys choc minis and more…

New beverage launches: Pickle soda, Baileys choc minis and more…

03-Jul-2026By Nicholas Robinson

Partner insightMore →

Natural Mental Energy for Functional Beverages

Natural Mental Energy for Functional Beverages

Paid for by OmniActive Health Technologies

Inspire your citrus-flavored beverages with natural colors

Inspire your citrus-flavored beverages with natural colors

Paid for by Givaudan

Collagen peptides: transforming, not just trending

Collagen peptides: transforming, not just trending

Paid for by Gelita

Membrane Filtration for Non- or Low-alcohol Wines

Membrane Filtration for Non- or Low-alcohol Wines

Manufacturers

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BrewDog CEO James Taylor steps down from role

BrewDog CEO James Taylor steps down from role

01-Jul-2026By Gary Lloyd

BuzzBallz surges into UK Top 100 alcohol brands with record £73m growth amid RTD boom

BuzzBallz surges into UK Top 100 alcohol brands with record £73m growth amid RTD boom

30-Jun-2026

UK consumers drinking habits change as heatwave drives hydration trend

UK consumers drinking habits change as heatwave drives hydration trend

25-Jun-2026By Michelle Perrett

Suntory invests £14.5m to strengthen UK supply chain

Suntory invests £14.5m to strengthen UK supply chain

25-Jun-2026By Michelle Perrett

Events & webinars

Functional beverages

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Functional beverages

30-Jul-2026

Positive Nutrition Broadcast Series 2026

Positive Nutrition Broadcast Series 2026

30-Jul-2026

Regulation & safety

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Over 300 drinks companies sign open letter against Germany’s proposed sugar levy

Over 300 drinks companies sign open letter against Germany’s proposed sugar levy

30-Jun-2026

UK consumers drinking habits change as heatwave drives hydration trend

UK consumers drinking habits change as heatwave drives hydration trend

25-Jun-2026By Michelle Perrett

Federal court blocks food benefits ban on soda and candy

Federal court blocks food benefits ban on soda and candy

24-Jun-2026By Timothy Inklebarger

British EUDR? UK government to introduce anti-deforestation rules

British EUDR? UK government to introduce anti-deforestation rules

23-Jun-2026By Augustus Bambridge-Sutton

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