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Sipsmith only partners with people who already have a passion for gin and knowledge of the spirit. Pic: ©GettyImages/JuliaMikhaylova

How influencer marketing is buoying craft spirits brands

Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.

Bosch Packaging Technology CEO Stefan König spoke to DairyReporter at Pack Expo International in Chicago.

Bosch delves into VR and talks sale of packaging tech division

Bosch debuted its new VR planning tool technology at Pack Expo International this week, along with the new Midrange Endload Cartoner (MEC) and an update to its flow wrapper series. CEO Stefan König also spoke to DairyReporter about the ongoing sale of...

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