Beverage Industry, Beverage Equipment, Drink Industry, Beverage Packaging

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Get More Vitamins drinks expands into vitamin chewing gum

Going for gum: Vitamin drinks brand expands into vitamin chewing gum

A vitamin drinks brand is expanding into confectionery with its vitamin chewing gum: seeing the potential of both products to appeal to on-the-go consumers.

Not so Pukka: Unilever-owned tea brand instructed to stop using 'Detox' in ads

UK advertising authorities have instructed Pukka Herbs to stop using the term "Detox" without an approved health or nutrition claim - a decision that affects its popular herbal infusion product.

Poppilu founder discusses benefit of taking success in small doses

As a food or beverage startup, it’s natural to want to expand very quickly, but brands should take a moment to revel in their small-scale existence and take advantage of their ability to be nimble, says Poppilu founder Melanie Kahn.

Researchers brew up method to detect coffee adulteration

Quadram Institute researchers have used a technique to distinguish between Arabica and Robusta coffee and detect adulteration.

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Strengthen brand loyalty by meeting your customers’ need for transparency

The beverage market is struggling. Consumers are making more mindful choices, and they want healthier soft drinks made with natural ingredients containing less sugar. American consumers want recognizable ingredients that are food safe, visually appealing...