Beverage Industry, Beverage Equipment, Drink Industry, Beverage Packaging

Headlines

How to build a powerful brand in the low and no alcohol category

The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in the category.

Endo Sport launches UK’s first CBD-infused sports drink

Endo Sport launches the UK’s first CBD-infused sports drink that harnesses the active ingredient’s anti-inflammatory properties to help reduce post-exercise muscle soreness and aid recovery.

McDonald’s US coffee is now 100% sustainably sourced

After setting a target to achieve 100% sustainably sourced coffee by 2020, McDonald’s announced that it hit its goal a year ahead of time.

Kirin’s functional food brand expands to Vietnam with immunity-boosting probiotic drink

Kirin’s functional food brand, iMUSE has ventured into its first overseas market with the launch of a functional probiotic beverage in Vietnam.

Energy drinks and E-sports: XITE on building the next generation of energy drinks

XITE Energy hit the market at the beginning of 2019, selling out of Holland & Barrett nationwide in its first two weeks. But creating a sugar-free blend of natural caffeine, ginseng and nootropics was just the start: it’s now building the brand in...