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Today’s consumers are expecting function, taste, affordability and convenience all rolled into one beverage. Pic: ©GettyImages/baibaz

Superfoods take center stage in specialty beverages

Functional beverage launches were common in 2018, and their popularity is only expected to grow in 2019. At the Winter Fancy Food Show (WWFS) in San Francisco, small-scale brands showcased new drinks packed with functional ingredients like rose extract, green tea and apple cider vinegar.

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