Beverage Industry, Beverage Equipment, Drink Industry, Beverage Packaging

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When it comes to purchasing behavior, product knowledge is even more important than taste physiology. Pic: Getty/Rawpixel

Should brands be marketing to ‘supertasters’?

Taste sensitivity could be an untapped sector for beverages like wine and coffee, according to new research from Cornell University. Supertasters and nontasters respond differently to sensory information, with potential for new marketing strategies.

GEA completes production at Tata Coffee plant in Vietnam

GEA has completed a freeze-dried instant coffee plant on a green field site in Vietnam for Tata Coffee, a subsidiary of Tata Coffee, India.

Skinny Moo to shake-up Irish cream sector with Peanut Butter & Toffee Popcorn flavors

Quintessential Brands is set to shake-up the Irish cream sector with Skinny Moo Peanut Butter and Toffee Popcorn flavors.

Zero alcohol in India: AB InBev to launch Budweiser and Hoegaarden non-alcoholic beers in the country

Global brewing giant AB InBev will be launching non-alcoholic beers in India across the next three months under two major brands: Budweiser and Hoegaarden.

A study in citrus: Summer launches showcase citrus sparkle

Citrus has always been a summer staple - but the category is evolving with exotic varieties and spicy combinations. As the warmer months approach in the northern hemisphere, we take a look at how citrus is springing onto shelves this year.