Sustainability

Pic:getty/andriishyp

Europe pledges to make beverage packaging fully circular by 2030

By Rachel Arthur

UNESDA Soft Drinks Europe, a trade organization representing the non-alcoholic beverage sector, has set targets for European beverage packaging to be fully circular by 2030. This will be achieved by using rPET, refillable bottles, and boosting collection...

Coffea Congensis. Pic:CIRAD/E.Couturon

Rediscovering ‘forgotten’ wild coffee species

By Rachel Arthur

The coffee sector can look to ‘forgotten’ wild coffee species to mitigate the global impact of climate change, according to research from CIRAD and the Royal Botanic Gardens in Kew. And coffee giants such as Jacobs Douwe Egberts, Nespresso and Starbucks...

The new 100% rPET bottle will debut in Florida, California and some Northeast states in the US this month. Pic:Coca-Cola

Coke launches 100% rPET bottles in the US

By Rachel Arthur

Trademark Coca-Cola will roll out 100% rPET bottles in a 13.2oz size across the US this summer, following the launch of the bottles in select states this month.

Pic:getty/santypan

Bacardi’s top five cocktail trends

By Rachel Arthur

From smoky flavors to spicy margaritas, Bacardi highlights the trends it sees influencing the cocktail and wider spirits scene in 2021.

Pic:getty/marilyna

PepsiCo and Beyond Meat launch JV for plant-based beverages and snacks

By Rachel Arthur

PepsiCo and Beyond Meat will form The PLANeT Partnership to develop, produce and market beverages and snacks made from plant-based protein. PepsiCo says plant-based protein offers ‘a new frontier’ in its efforts to build a more sustainable food system,...

Pic:getty/3Dsculptor

French wines return from space for analysis

By Rachel Arthur

Bottles of French wine have returned to Earth following a stint on the International Space Station: with researchers now ready to assess how the wine has changed.

Pic:getty/astockphoto

Guest article

Activating sustainability: 5 ways to refresh your approach in 2021

By Callum Saunders, Head of Planning at ZEAL Creative Limited

As more brands recognise the importance of sustainability, it becomes harder to stand out. Callum Saunders, head of planning at ZEAL Creative, looks at how brands should direct their messaging around sustainability in 2021.

2021 - all going well - may be a year of indulgence after 2020. Pic:getty/roxiller

The 6 big consumer trends to target in 2021

By Tom Harvey, co-founder, YesMore Drinks Marketing Agency

What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.

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