Low and no alcohol drinks

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Carlsberg’s four pillars for portfolio growth

By Rachel Arthur

Carlsberg has set out its strategy for portfolio growth over four key categories: continuing its focus on premium and super-premium products but also setting out new ambitions to expand in products beyond beer such as hard seltzer and RTDs.

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What have we learned from Dry January 2022?

By Rachel Arthur

Dry January is the month of the year when the no and low alcohol category really has a chance to shine. So what have we learned about the direction of the category this month? Here's five key takeaways from Dry January 2022.

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Dry January sales up on last year

By Rachel Arthur

UK consumers have bought 15% more low or no alcohol beer, cider, wine and spirits over Dry January this year than they did a year ago, according to supermarket Tesco.

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The changing face of Low2No alcohol

By Pete Martin, Regulatory Director, Ashbury

Pete Martin, Regulatory Director at UK product information specialist, Ashbury, breaks down the labelling laws for the sector, and shares his future predictions for the category.

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Alcohol-free gains traction on social media

By Rachel Arthur

Social media discussion around alcohol free drinks is up significantly year-on-year, according to new research: with beer and mocktails among the most popular subjects.

Photo Credit: Getty Images / Yevgeniy Drobotenko

Zero-proof drinks movement spurs botanicals usage, says Kerry

By Mary Ellen Shoup

As last year’s sober-curious, zero-proof alcohol movement took off, with some consumers seeking to cut down their alcohol consumption, global ingredient supplier Kerry experienced a surge in demand for its Botanical Collection ZERO portfolio of distillate,...

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What low alcohol RTDs can learn from low alcohol beer

By Kate Johnson, Highball Cocktails

No and low alcohol drinks are ready to revolutionise the RTD market. But while brands may focus on reduced ABV and calorie content, at the end of the day it's the taste which will determine whether they win or lose in the marketplace, writes Highball...

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WSTA sets out guidelines for low/no alcohol product names

By Rachel Arthur

With the rise in low/no alcohol products, the UK’s Wine and Spirit Trade Association (WSTA) has set out its recommendations for how to name and label low and no alcohol products designed as spirit drink substitutes.

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