Low & no alcohol drinks

Pic: getty/wirestock

What is zebra striping?

By Rachel Arthur

More than a quarter of drinkers embrace 'zebra striping', according to recent research. How can brands engage with this trend?

Pic: getty/5pH

Top trends in beverage alcohol

By Rachel Arthur

What are the top trends driving the global beverage alcohol market forward - and how can we expect the industry to evolve?

Pic:getty/foodphotograph

Tequila cocktail trends

By Rachel Arthur

It’s not just about margaritas. National Tequila Day (July 24) puts the spotlight on the huge variety of cocktails now embracing the trending spirit.

The lower calorie wine officially endorsed by WW

The wine officially endorsed by WW

By Rachel Arthur

TRACES has become the only wine officially endorsed by the global weight management company, WW, in the UK and Ireland. But its potential could go far beyond the program: does lower-calorie wine hold the key to appealing to the next generation of drinkers?

How should alcohol-free drinks speak responsibly to consumer? Pic:getty/weare

How to market alcohol-free alternatives responsibly

By Rachel Arthur

Alcohol-free alternatives provide a welcome option to the increasing number of consumers who choose not to drink. But there are growing concerns that branding similarities to alcohol could mean that alcohol-free alternatives act as a gateway into alcohol...

Partake's brews come in at between 10 and 30 calories per can. Pic: Partake

My Drynuary: ‘Our customers are our main source of inspiration'

By Rachel Arthur

Canadian non-alcoholic beer Partake Brewing was launched in 2017: and now sells its brews across Canada and the US. Evan Cohen, President and Chief Commercial Officer, looks at the two markets in this series on innovators in the low/no alcohol industry....

Beer accounts for the largest share of alcohol-free drinks sold in the UK. Pic: getty/humankg

England looks to change ‘alcohol-free’ definition

By Rachel Arthur

England currently considers an ‘alcohol-free’ drink as one containing less than 0.05% ABV – differing from a number of other countries that use 0.5% ABV as the definition. A public consultation is now seeking views on whether to raise the threshold for...

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