Low and no alcohol drinks

How should alcohol-free drinks speak responsibly to consumer? Pic:getty/weare

How to market alcohol-free alternatives responsibly

By Rachel Arthur

Alcohol-free alternatives provide a welcome option to the increasing number of consumers who choose not to drink. But there are growing concerns that branding similarities to alcohol could mean that alcohol-free alternatives act as a gateway into alcohol...

Partake's brews come in at between 10 and 30 calories per can. Pic: Partake

My Drynuary: ‘Our customers are our main source of inspiration'

By Rachel Arthur

Canadian non-alcoholic beer Partake Brewing was launched in 2017: and now sells its brews across Canada and the US. Evan Cohen, President and Chief Commercial Officer, looks at the two markets in this series on innovators in the low/no alcohol industry....

Beer accounts for the largest share of alcohol-free drinks sold in the UK. Pic: getty/humankg

England looks to change ‘alcohol-free’ definition

By Rachel Arthur

England currently considers an ‘alcohol-free’ drink as one containing less than 0.05% ABV – differing from a number of other countries that use 0.5% ABV as the definition. A public consultation is now seeking views on whether to raise the threshold for...

Expanding the non-alcoholic beverage category at Fancy Food Show

Expanding the non-alcoholic category at Fancy Food Show

By Deniz Ataman

Non-alcoholic beverages continue to grow with brands differentiating themselves through active ingredients, botanical flavors, glass and aluminum packaging and bold designs, as showcased at the Summer Fancy Food Show in New York City 25-27 where attendees...

Pic:getty/anchiy

Understanding the consumers driving growth in alcohol-free

By Rachel Arthur

The alcohol alternatives category is growing – so who are the consumers driving the revolution? If brands want to succeed in the marketplace, they need to understand the complex variety of reasons consumers turn to the category.

Pic:getty/skynesher

Global beverage alcohol market volume growth slows

By Rachel Arthur

Volume growth in the global beverage alcohol market is expected to slow to +1% per annum over 2022-2027, according to the latest analysis from IWSR. India, Mexico and Brazil are expected to take over from the US and China as volume growth drivers.

Beverage, better-for-you drive CPG deals in 2023

Beverage, better-for-you are driving CPG deals in 2023

By Ryan Daily

For all the talk of higher interest rates and tighter capital, large CPG food and beverage brands are still acquiring brands to bolster their portfolios, especially in beverages and the better-for-you category, John Siegler of BMO Capital Markets shared...

Pic:getty/thurtell

Alcohol-free beer consumption increases in Australia

By Rachel Arthur

There’s been a significant increase in alcohol-free beer consumption among craft beer consumers over the last two years, according to a survey of more than 14,000 craft beer drinkers.