TRACES has become the only wine officially endorsed by the global weight management company, WW, in the UK and Ireland. But its potential could go far beyond the program: does lower-calorie wine hold the key to appealing to the next generation of drinkers?
Social stigma continues to plague the non-alcoholic beer category, according to AB InBev. How is the world’s largest brewer working to overcome this hurdle?
Non-alcoholic beverages were on full display at Natural Products Expo West 2024 last week, as hop-heavy brands like Hoplark, H2OPS, and Lagunitas shared how they are tapping into consumer demands for bold and interesting flavors.
Sam Paget Steavenson created aperitif-inspired botanical drink Botivo with high-end occasions in mind (his background in events saw him create drinks for The Royal Wedding in 2018). Who better to ask what the secret to the ultimate non-alcoholic cocktail...
Alcohol-free beer Days Brewing has grown the brand through witty advertising and cheeky TikTok videos. Co-founders Mike Gammell and Duncan Keith tell us about their 2024 plans to drive brand awareness, availability and the right formats for modern beer...
The market for non-alcoholic beer has steadily shifted away from niche in recent years, with many big brands releasing their own 0.0% and alcohol free brands. But consumers who drink alcohol-free beer are often looking for the same thing as those who...
Does the word ‘mocktail’ accurately describe a non-alcoholic cocktail - or does it make it sound like an inferior counterpart? Does ‘teetotal’ do a good job of explaining alcohol-free - or does it smack of puritanism and prohibition? Nomenclature is important:...
Creating a great alcohol-free product is one thing: growing and scaling that into a successful business is another thing entirely. In the last five years, Spirits of Virtue has perfected a range of products; expanded to 16 countries including the US (a...
After 25 years in the brewing industry – most recently as Heineken’s Global Director of Craft Beer in Amsterdam – Grant Caunter returned to his native New Zealand to start zero-alcohol brand State of Play Brewing. In our series profiling innovators in...
Ryan Hanson co-founded non-alcoholic wine Surely in 2020, attracted to the opportunity to innovate in a very traditional category. In our series on entrepreneurs in the low/no alcohol industry, he takes us through what he’s focusing on as a leader of...
Los Angeles brand OPTIMIST makes botanical spirits that are completely free from alcohol, and this month debuts its first RTD canned cocktail. In our series on innovators in the low/no alcohol industry, co-founder Lisa Farr Johnstone tells us about the...
Alcohol-free alternatives provide a welcome option to the increasing number of consumers who choose not to drink. But there are growing concerns that branding similarities to alcohol could mean that alcohol-free alternatives act as a gateway into alcohol...
Canadian non-alcoholic beer Partake Brewing was launched in 2017: and now sells its brews across Canada and the US. Evan Cohen, President and Chief Commercial Officer, looks at the two markets in this series on innovators in the low/no alcohol industry....
It's January - meaning the spotlight is well and truly on the low and no alcohol category. The latest data from IWSR sets the scene and pinpoints where future growth is most likely to come from.
Profile series: Innovators in the low/no alcohol industry
ISH Spirits offers a range of alcohol-free sparkling wines, spirits and cocktails: using a proprietary technique so that drinks mimic their alcoholic counterparts as closely as possible. In our series profiling movers and shakers in the industry, founder...
Non-alcoholic beverages continue to gain a foothold, cutting into the overall alcohol market, as brands like Longbottom, HOP WTR, and hiyo tap into consumer demands for quality, functionality, and health.
Profile series: Innovators in the low/no alcohol industry
California’s lower alcohol Cupcake Lighthearted wines (8% ABV) were inspired by winemaker Jessica Tomei, who craved a lighter option to fit in with her active lifestyle. In this series profiling brands in the low/no alcohol industry, we talk to Tomei...
Profile series: Innovators in the low/no alcohol industry
Throughout January, this series will profile some of the movers and shakers in the booming low/no alcohol industry. Today: Paul Beavis, CEO of premium alcohol-free sparkling wine Wild Idol, tells us how the brand has built up listings in upmarket retailers...
Tesco is ordering in extra stock to accommodate demand for low and no alcohol drinks this Christmas: as it predicts a record season for the category in the UK.
Hard seltzer pioneer White Claw is launching White Claw 0% Alcohol in the US in January: ‘a radically new beverage’ that is designed to combine White Claw flavors with hydrating electrolytes while replicating the complexity of alcohol.
Beverage heavyweight Kirin Holdings has outlined plans to implement ‘aggressive measures’ across beer and sugar-free innovation, to recover from the negative impact of cost increases.
The quality of non-alcoholic beer is on the up. So too is the number of consumers opting for alcohol-free tipples for different drinking occasions, observes Chr Hansen, who is expanding its offerings for the non-alcoholic brewing industry.
England is considering raising the upper limit for an ‘alcohol-free’ drink from 0.05% ABV to 0.5% ABV. How could this change the burgeoning alcohol-free market in the UK?
As surveys find that Gen Zs are drinking less than any other age group, new data also shows a significant decline in chart-topping songs that reference being drunk.
From alcohol-free tequila alternatives to sweet & spicy low alcohol wine, we take a look at some of the latest innovations in the low and no alcohol category.
Once relegated to the bottom shelf in the back corner of a store or hidden among the sparkling water or cocktail mixers, non-alcoholic beer, wine and spirits are breaking free from the stereotypes of who drinks them and when, and in doing so are setting...
England currently considers an ‘alcohol-free’ drink as one containing less than 0.05% ABV – differing from a number of other countries that use 0.5% ABV as the definition. A public consultation is now seeking views on whether to raise the threshold for...
Labatt Breweries of Canada (AB InBev) becomes the distributor across Quebec of Duvernois Creative Spirits’ non-alcoholic portfolio, which features the Romeo's Gin non-alcoholic and Bockale brands.
Alcohol contributes to the flavor, body and mouthfeel in traditional alcoholic beverages – so what happens when you take that away? In a category that has been plagued by perceptions of flavor inferiority, we explore how alcohol-free brands are innovating...
Global beer giant AB InBev is investing €31m ($34m) in upgrading its Belgian breweries in Sint-Pieters-Leeuw, Hoegaarden and Leuven: which will help expand its non-alcoholic beer portfolio.
Researchers, wine companies and other stakeholders are coming together to advance Australian low and no alcohol wines: seizing an opportunity to carve out a leadership position in the emerging sector.
Non-alcoholic beverages continue to grow with brands differentiating themselves through active ingredients, botanical flavors, glass and aluminum packaging and bold designs, as showcased at the Summer Fancy Food Show in New York City 25-27 where attendees...
The alcohol alternatives category is growing – so who are the consumers driving the revolution? If brands want to succeed in the marketplace, they need to understand the complex variety of reasons consumers turn to the category.
Non-alcoholic beer, wine and spirits are growing in popularity in the US, reports Drizly: drawing on both consumer surveys and its own data. ‘Consumers are more than just sober curious, they’re going all in on the non-alcoholic category,” says the US...
All of AB InBev’s beer products now include alcohol guidance labels: including markets where there is no legal mandate to do so. That makes it the largest voluntary guidance initiative every undertaken by a beer, wine or spirits company, says the beer...
Volume growth in the global beverage alcohol market is expected to slow to +1% per annum over 2022-2027, according to the latest analysis from IWSR. India, Mexico and Brazil are expected to take over from the US and China as volume growth drivers.
The ‘sober curious’ lifestyle is inching into the mainstream as, according to new Mintel research, nearly four in 10 US consumers closely (22%) or occasionally (16%) follow a sober curious lifestyle.
Ireland is to become the first country in the world to introduce comprehensive warning labels on alcohol products: with new regulations signed into law by the country’s health minister yesterday.
Non-alcoholic spirit brand Ritual Zero Proof is tapping into the demand for more artisanal and craft mocktails with the release of its aperitif, as the overall market sees new growth from health-conscious and younger consumers, brand CEO and founder Marcus...
