Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers like price, quality, and experience.
Sapporo-owned YEBISU has been actively adding new beer flavours to its “creative range” over the past year, in a bid to stimulate new appeal for the alcoholic beverage.
Zero-proof beverages are gaining market traction as health-conscious consumers moderate their alcohol consumption while many shoppers also seek out functional foods to combat stress and anxiety, market research company Circana shared in a recent webinar...
Thanks to an experiment that's tracked barley over the last century, researchers have pinpointed the genes that offer ‘remarkable adaptability’ in the grain – a key ingredient in breads, breakfast cereals, beer and whiskey.
Alcohol giant Pernod Ricard has launched a new digital label initiative in Singapore, hoping to tap on South East Asian consumer demands for increased information and shift towards better drinking habits.
Moves to introduce new alcoholic labelling standards in Australia and New Zealand, including listing carbohydrate, sugar, and energy values on pack, have moved a step closer.
Japanese beverage major Kirin Group has seen its launch of a new beer brand as well as investments into functional beverage innovation and overseas whiskey expansion bear fruit in the first quarter of 2024.
Britvic shareholders have voted in favor of Carlsberg’s proposed acquisition of the company: bringing the creation of UK beer and soft drink giant Carlsberg Britvic one step closer.
Cannabis and consumer packaged goods company Tilray Brands will acquire Hop Valley Brewing Company, Terrapin Beer Co., Revolver Brewing and Atwater Brewery from Molson Coors: continuing its growth in beverage alcohol.
Working with one of the world’s largest breweries, Duynie Group is extracting value from brewer’s spent grains by transforming the protein fraction into concentrate that can be used by the food and feed industries.
Japan beverage giant Asahi has seen significant growth in its RTD alcoholic beverages category as well as the South East Asian market as major contributors to profitability over the past six months, despite negative impacts from Oceania sales.
The Brewers Association – the trade organization for small and independent US craft brewers – has released insights from its mid-year survey: tracking the state of the craft beer industry.
The International Alliance for Responsible Drinking (IARD) has teamed up with Google, Meta, Pinterest, Snap, TikTok and X to strengthen standards for advertising alcohol responsibly online.
The Vietnamese government has drafted new regulations proposing a phased increase on excise taxes for alcoholic beverages to 100% by 2030 as well as 10% for sugar-sweetened beverages, in attempts to curb overconsumption as well as boosting national income.
As Americans gear up to celebrate Independence Day, Rabobank breaks down the cost of a classic 10-person BBQ. This year's BBQ Index shows that inflation is a huge concern for consumers - but how does this play out in the beer category?
Brewers’ spent grain, particularly those fermented with tempeh mould, is a promising ingredient that not only can be used for snacks, but also reduces food waste.
Carlsberg Malaysia has expanded its 1664 premium beer portfolio with a new lager offering, hoping to appeal to a wider consumer segment with its ASEAN-first launch into this new category.
Celebrities and influencers have lost their credibility: real people want to hear from real people, says BrewDog co-founder James Watt. His new venture, announced this week, will reward everyday social media users when they post about a brand they love.
The UK Advertising Standards Authority (ASA) has warned UK supplement brand Hangcure Ltd that it must not claim that its product can prevent, treat or cure disease through product name or advertising.
Thai energy drink heavyweight Carabao is looking to move beyond its comfort zone and stake claim on a piece of the local beer market, banking on a bold multi-variant launch strategy to draw in consumers.
Budweiser has recently clarified its 'brewed with 100% renewable electricity' claim in the UK and Ireland after scrutiny from advertising watchdogs. How careful do brands need to be when making similar claims?
Deschutes Brewery and Patagonia Provisions are exploring the potential of Kernza - an organic, carbon-sequestering perennial grain that acts as a substitute for wheat – with two new brews set to launch later this year.
Asia Pacific Breweries Singapore (APBS) says that it is actively addressing the complex needs of the new generation of beer consumers through strategic investments and portfolio diversification.
A global collaboration of brewers – including Brooklyn Brewery, Carlsberg and Guinness – is showcasing the ancient West African grain fonio. What’s so special about the grain – and how can it transform brewing for the better?
Diageo has launched a trial for a paper-based bottle for Baileys Irish Cream Liqueur; while a Johnnie Walker paper-based bottle is also in development.
Industry leaders in China’s baijiu and dairy sectors have urged lawmakers to prioritise policies that encourage modernisation and productivity to help drive exports.
Social stigma continues to plague the non-alcoholic beer category, according to AB InBev. How is the world’s largest brewer working to overcome this hurdle?