Markets

The lower calorie wine officially endorsed by WW

The wine officially endorsed by WW

By Rachel Arthur

TRACES has become the only wine officially endorsed by the global weight management company, WW, in the UK and Ireland. But its potential could go far beyond the program: does lower-calorie wine hold the key to appealing to the next generation of drinkers?

Pic: getty/lightfieldstudios

The world’s most valuable beer brands

By Rachel Arthur

With heavyweights such as Budweiser, Corona and Michelob Ultra jostling for the top spot, who is crowned as the world’s most valuable beer brand?

What flavors are trending? Pic: getty/debbielewisharrison

The top five flavor trends for summer 2024

By Rachel Arthur

Ready for a spicy tamarind mangorita? Or excited about a parmesan espresso martini? Diageo highlights the top flavor trends it’s watching this summer.

Tea prices are rising for a range of reasons. Image Source: Getty Images/imv

Why is the price of tea going up?

By Augustus Bambridge-Sutton

Like many other commodities, tea is increasing in price. This is due to instability: instability in the climate and instability in the world of geopolitics.

Craft beer continues to grow its share of the US beer market. Pic:getty/atiwichkaewchum

US craft beer: The latest market statistics

By Rachel Arthur

The US craft beer industry once enjoyed meteoric growth rates: but the picture has been less rosy over the last few years. The latest figures from the Brewers Association reveal how the category is faring today.

Increasing consumer engagement through social media. GettyImages/Urupong

Increasing consumer engagement through social media

By Donna Eastlake

Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?

Image: Getty/studioCJ

Climate change & wine: A global map of changing wine regions

By Rachel Arthur

Climate change could create dramatic shifts in where wine is produced: making vineyards unsustainable in some regions, but opening up new opportunities in others. Researchers have mapped how the global distribution of vineyards is likely to change.

Women's health - from pregnancy to menopause - is one of the areas gathering momentum. Pic:getty/flashpop

Carving out the white spaces in functional beverages

By Rachel Arthur

Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a...