Markets

Innovation in low/no sugar gathers pace. Pic:iStock/nixoncreative

Sports and energy drinks: The rise in low sugar NPD

By Rachel Arthur

The upcoming sugar tax in the UK – along with consumers’ concerns over sugar – have encouraged sports and energy drinks brands to step up low- and no-sugar product development. In fact, these varieties accounted for 26% of launches in 2016, according...

Consumers want hydration and more from beverages, in order to cope with busy lives. Pic:getty/romolotavani

Functional drinks get top spot in US health and wellness beverages

By Rachel Arthur

Functional and fortified beverages were the best performers in US health and wellness beverages in 2016, with strong continued growth testament to consumers’ interest in the category. Meanwhile, the sustained growth of energy and sports drinks – which...

Premium beverages with added-value priced affordably are on the rise, according to Mintel. ©GettyImages/Antonio_Diaz

Value consumers see premium appeal in private label products: Mintel

By Mary Ellen Shoup

While 43% of American consumers would describe their financial situation as “healthy”, price still remains the most important factor in food and beverage purchases for many shoppers, according to Mintel’s 2018 North American Consumer Trends report.

Pic:getty/nickos

Number of UK wine producers up 13%

By Rachel Arthur

The number of wine producers in the UK has grown by 13% in the last year, reaching a record high of 397 in 2016, with the trend for ‘boutique’ drinks driving growth.

REBBL's organic coconut milk elixirs (MRSP $3.99), which are sweetened with coconut sugar and stevia extract, contain 120-190 calories per 12oz bottle

‘The worst thing you can do is lose your focus when your brand is taking off like a rocket ship’

REBBL CEO: We’re moving towards a $20m+ run rate

By Elaine Watson

Adaptogens are still a novel concept for most US consumers, but the success of REBBL – an organic coconut milk-based beverage brand packed with ashwaganda, turmeric, and other staples of Ayurvedic medicine – suggests the ‘super herb’ concept has legs,...

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