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Special Effects (0.4% ABV) debuted in Sweden in December 2018 before rolling out across the UK and Europe. Now, it's hitting the US. Pic: We Are You NY Photography

Rabobank Liquid Assets Podcast

Can non-alcoholic beer take off in the US? Brooklyn Brewery is betting on it

By Rachel Arthur

Brooklyn Brewery has just launched its first non-alcoholic beer in the US, called Special Effects, after its resounding success in Europe. While non-alcoholic beer may often be seen as an alternative to traditional beer, Brooklyn CEO Eric Ottaway believes...

Mexico is the world's largest exporter of beer, but craft brewers have yet to catch up. Pic: Cerveza Mexico

Mexican craft beer looks to mimic big-brand success with exports

By Beth Newhart

At the recent Copa Cerveza 2019 (Beer Cup) in Mexico, it was revealed that the country’s craft beer market is nearly up to 1,400 independent breweries with a 29 million litre output. The industry relies heavily on exports to the US and Europe to keep...

Following a $10m investment in local businesses, the Chicago Starbucks Reserve Roastery opened to the public on Michigan Avenue.

World’s biggest Starbucks opens in Chicago

By Beth Newhart

The newest Starbucks Reserve Roastery is the company’s largest location in the world, with five floors and more than 35,000 square feet. It opens its doors November 15 in downtown Chicago.

F&N produces the 100Plus hydration drink, cordials and fizzy fruit drinks, as well as condensed, evaporated, UHT and pasteurized milk.

Plans announced for integrated mega dairy farm to boost local milk production

From cans to cows, fizzy drinks maker F&N sees future in Malaysian dairy

By Richard Whitehead

One of Southeast Asia’s biggest names in fizzy drinks is poised to make its mark on dairy in Malaysia, having revealed plans to import thousands of cows and produce millions of liters of milk.

Truly has recently announced a reformulation, a hard lemonade product and a sponsorship with the NHL.

Truly will be the first hard seltzer served in-flight

By Beth Newhart

In a new deal inked with JetBlue, Truly Hard Seltzer will be the first official alcoholic seltzer of a US airline. Starting this fall, the Wild Berry flavor will be available on all JetBlue flights.

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