Markets

Pic:getty/tumsasedgars

When's the right time for a rebrand?

By Rachel Arthur

Pepsi, Ocean Spray and Nescafé have all debuted new looks so far in 2024. Marketing teams tell us how they know when it's the right time for a refresh.

Digital buying is central to how Gen Zers, people born between the mid-to-late 1990s and the early 2010s, are approaching food purchasing. GettyImages/Klaus Vedfelt

‘Glocal’-loving Gen Zers seek brand reliability in 2024

By Natasha Spencer-Joilliffe

Falling into loyalists and reluctants, Generation Z consumers value reliability and brand experience, remaining avid trendwatchers, looking for products on social channels that appeal to their price and quality expectations.

Pic:getty/shaiith

Scotch whisky industry highlights economic impact

By Rachel Arthur

Over the last five years, Scotch whisky has remained resilient against challenges such as retaliatory tariffs, a global pandemic and knock-on economic pressures, says the Scotch Whisky Association, in a new economic impact report.

According to Unleashed, inflationary pressures have had a greater impact on food than beverage. Image Source: andresr/Getty Images

Why has beverage weathered inflation better than food?

By Augustus Bambridge-Sutton

Inflation in recent years has impacted nearly everyone, with rising prices putting a strain on the cost of living. However, according to a new report, food is being hit harder than most sectors, at least in the UK, while beverage seems to have escaped...

© vovashevchuk / Getty Images

Euromonitor predicts consumer trends for 2024

By Olivia Brown

Euromonitor International has published its 2024 consumer trends report, which spotlights new demands for convenient and effective wellness support, transparency around brand sustainability, and the implementation of AI to personalise the customer experience.

Pic: getty/brasil2

Bourgogne 2023 vintage ‘surpasses all expectations’

By Rachel Arthur

The 2023 vintage ‘has put a smile on the faces of winegrowers and wine merchants’, says the Bourgogne Wine Board, with the French region highlighting a particularly good year for white wine.

Image source: Getty/Tara Moore

Spilling the tea (and coffee) on natural beverage trends

By Deniz Ataman

The functional and perceived health benefits of tea and coffee paired with their familiarity and diverse usage occasions across dayparts make them ideal platforms for beverage manufacturers to meet consumers’ evolving preferences for indulgence, health...

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