Energy & sports drinks

Pic: getty/liudmilachernetska

Do soda taxes reduce childhood obesity?

By Rachel Arthur

The potential of sugar-sweetened beverage taxes to tackle childhood obesity has been a key rationale for their introduction. How effective are they?

Women's health - from pregnancy to menopause - is one of the areas gathering momentum. Pic:getty/flashpop

Carving out the white spaces in functional beverages

By Rachel Arthur

Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a...

The secrets to success: Energy drink Celsius on building a better-for-you lifestyle brand

CEO interview: The rise and rise of energy drink Celsius

By Rachel Arthur

Energy drink Celsius has seen sales rocket over the last few years - and it's on a trajectory for further growth. From gaining loyal consumers to international expansion plans, CEO John Fieldly reveals the brand’s secrets to success.

Ireland's DRS comes into effect this month. Pic: getty/vejaa

Ireland introduces Deposit Return Scheme

By Rachel Arthur

Ireland’s Deposit Return Scheme (DRS) – a nationwide money-back initiative for plastic bottles and aluminum cans – launches this month in a bid to improve recycling rates.

Rockstar Energy hops on functional mushroom trend with Focus launch

Rockstar Energy hops on functional mushroom trend with Focus launch

By Ryan Daily

PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.

According to Unleashed, inflationary pressures have had a greater impact on food than beverage. Image Source: andresr/Getty Images

Why has beverage weathered inflation better than food?

By Augustus Bambridge-Sutton

Inflation in recent years has impacted nearly everyone, with rising prices putting a strain on the cost of living. However, according to a new report, food is being hit harder than most sectors, at least in the UK, while beverage seems to have escaped...

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