Celsius’ $722M Q4 signals surging energy drink growth as Alani Nu, Rockstar join PepsiCo network
As Celsius absorbs Alani Nu and Rockstar into PepsiCo’s distribution system, the three‑brand portfolio is grabbing shelf and cooler space nationwide
Energy & sports drinks
New product development
New beverage launches: Red Bull cherry, Moth, Athletic Brewing and more…
New launches from MOTH, Nashi, Athletic Brewing, V8, Red Bull, AMC and Cure highlight flavour innovation, better‑for‑you positioning and the continued diversification of functional and premium beverage categories
PepsiCo plays ‘offense’ to transform portfolio for health-conscious consumers
CEO Ramon Laguarta outlines plans to reduce sugar and sodium, boost protein and fiber, and “restage” core brands to drive higher value per consumption
What is yerba mate and why is this natural energiser going global?
Yerba mate is breaking out from its South American roots, fuelled by soaring exports, innovation and booming global demand for natural energy beverages
DGA sweetener warning sparks industry pushback
Dietary Guidelines pose a challenge for formulators around non-nutritive sweeteners
Inside FrieslandCampina Ingredients’ protein strategy - amid a whey shortage
When ingredient trends boom, suppliers need a strategy to ensure they meet demand
Mars, Danone and Mondelēz roll out star-studded Super Bowl ads
From celebrity cameos to cashback promos, food and beverage brands are pulling out all the stops ahead of kickoff
Diet Trends
What ‘healthy’ means to Americans is changing, and so should marketing
Consumers want healthier food but struggle to trust nutrition information, creating both challenges and opportunities for brands, according to new data from the International Food Information Council
Rapid hydration: 6 factors driving the trend
The expanding trend has appeal beyond sports nutrition
Coca-Cola reportedly pulls plug on Costa Coffee sale
Coca-Cola said to be scrapping Costa Coffee sale after months of talks with private equity bidders fall flat
Will the EU ban energy drink sales to children?
There’s growing pressure to ban energy drink sales to children: but is it that simple?
OnSwitch: Energy drink collab goes beyond caffeine to target systemic optimization
What if an energy drink could do more than just wake you up? Formulator Shawn Wells sat down with NutraIngredients to introduce OnSwitch, a collaborative, new energy drink concept that made its way around the show floor during SupplySide Global this year.
Healthy beverages
Celsius enters a new era with Rockstar, Alani Nu acquisitions
New flavors, female-forward brands power energy drink company reboot
Monster’s momentum: Energy drink sale surge as innovation and ‘affordable luxury’ positioning redefine the category
Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative to coffee
The evolution of the energy drink category: Odyssey Functional Energy heralds drive towards added functionality
Clean energy has already swept across the energy drink category. Now, Odyssey Functional Energy heralds the next era of added functionality: becoming a favorite in offices of SpaceX, Uber, Google, Meta, Amazon and more
How to build a beverage brand: Plezi’s mission to transform food and drink with Michelle Obama and Stephen Curry
Plezi sets out to shift Americans’ drinking habits with Plezi Hydration: a lower sugar, electrolyte-boosted and vitamin-packed drink
Yuka brings aspartame fight to the US
Report calls for ban on ingredient found in thousands of common food and beverage products
Coca-Cola’s Power Water takes on PepsiCo’s Propel
Functional bottled water wars continue between US beverage goliaths
Energy drinks explore new playbook of functional ingredients to meet gamers’ demands
Can energy drinks be a game-changer for e-sports enthusiasts?
A big hopportunity: Hops’ complex flavor profiles open up innovation opportunities in beverages and beyond
Hops have, for centuries, been the domain of beer and brewers. But thanks to their complex flavor and unique sensory profile, the potential across the beverage category – and beyond – is huge
Laser-powered PET tech: How far PET blowing technology has come - and where it’s going next
In 1980, Sidel pioneered the commercial PET blower. Now, it’s unveiled the world’s first industrialized laser-powered solution: tech set to reshape the industry again.
Major PepsiCo investor launches campaign for overhaul
Elliott Investment Management, with a $4bn stake in the company, wants to shake things up
Celsius buys Rockstar Energy Drink from PepsiCo
The deal also includes a $558 million investment from PepsiCo and distribution of Celsius’ Alani Nu
England set to ban energy drink sales to U16s
The government is planning a new law that would make it illegal to sell high-caffeine energy drinks to children
How to get the most out of Drinktec 2025: Explore the latest in AI, innovation and technology
Drinktec’s executive director sits down with BeverageDaily and tells us what he’s looking forward to at this year’s show - and his top tips for getting the most out of the event
The latest tech in the sugar reduction toolkit
From honey truffle protein to sugar separation solutions: advances in technology sweeten the deal for beverage reformulation
The world’s most valuable beverage brands
Which brands make the top 10 non-alcoholic drinks and why?
Beating the mid-afternoon munchies: Släcka brings new take to the GLP-1 world
With consumers’ focus now on appetite control, new brand Släcka believes it’s perfectly positioned to carve out a new beverage category
How to build a beverage brand: C4 on carving out the performance energy category
Energy is buzzing: and there’s plenty of space for brands to find opportunities in segments of the category...
How energy drinks are bucking health trends with rapid growth across Asia
Energy drinks are posting strong growth across Asia, defying expectations in a region increasingly shaped by health and wellness trends
Electrolytes become must-have for fitness fanatics
Electrolytes take on protein as essential aid to sporting success
IFT First: New tech and innovations to look out for at the food science expo
Ready for the new world of GLP-1 food and drink? Want to keep up to speed with the latest in functional and plant-based ingredients, alternative proteins, sugar reduction tech and much more? Here are some of the innovations set to star at the global food...
UK pledges to ban sales of energy drinks to children
The newly-published 10 Year Health Plan for England commits to banning the sale of high-caffeine energy drinks to children under 16
Powdered hydration sticks make big push into mainstream market
The drinks are finding favor with consumers thanks to convenience, portability and meeting health and wellness needs
Trendspotting in better-for-you energy
Entrepreneurial brands are challenging the status quo and transforming the energy drink category
How to build a beverage brand: Zoa Energy on the value of ‘intrapreneurship’
Zoa Energy, the better-for-you energy drink co-founded by Dwayne ‘The Rock’ Johnson and snapped up by Molson Coors last year, reveals its growth strategy
Missions made possible with all-natural energy drinks
Founder of caffeine-free energy drinks brand Mission Tea describes how a personal passion developed into a thriving brand backed by first-class athletes and industry giants.
How traditional firms and start-ups can tap into booming functional hydration category
The functional hydration category is poised for growth, and both traditional beverage firms and start-ups can tap into opportunities in this space with consumer segmentation and ingredient innovation.
Truce reached after Mondelēz haunts GHOST with lawsuit
The snack giant accused the flavor collab kings of breach of contract. Now the two companies have come to an agreement, with GHOST eyeing “exciting new flavors”— sans Mondelēz.
Alani Nu sets the path for future growth after passing $1bn milestone
The better-for-you energy drink brand – which was acquired by Celsius earlier this year - has hit the billion dollar milestone. What’s next?
Hi*Ball capitalizes on clean energy drink boom
Tilray Brands gives energy drink pioneer Hi*Ball a second life, amid clean label boon
How to build a beverage brand: Celsius takes better-for-you energy to mass market success
Better-for-you energy drink Celsius is a premium lifestyle brand that’s continuing to gather serious momentum across the US and beyond. How has the brand transformed itself from a niche product to mass market success?
GULFOOD
iPRO strengthens footprint in Saudi, eyes bigger functional hydration opportunities in ME
Functional hydration brand iPRO is solidifying its presence in Saudi Arabia through a strategic partnership while looking to actively expand across the Middle East and Asia.
Game on: How can energy drinks meet the needs of gamers?
From e-sports professionals to amateur gamers, there’s a whole market of consumers looking for energy and focus. Can energy drinks be a game-changer?
Podcasts, pop culture and hydration power: Alex Cooper’s Unwell Hydration
Enhanced electrolyte beverage Unwell Hydration was launched this year by top female podcaster Alex Cooper. The brand illustrates how hydration is going beyond the sports field and into a new world of celebrities, social media and - most importantly -...
How can energy drinks appeal to women?
Bold masculine cues and bright garish colors just won’t work for most women...
From zero to hero: How Keurig Dr Pepper has sprung onto the energy drink scene
Just three years ago, KDP’s share in energy was close to zero. In 2025, it expects more than $1bn in retail sales from energy brands: with its energy portfolio led by the hot acquisition of Ghost Energy.
How to build a beverage brand: Bodyarmor on shaking up the sports drinks category
With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge for Bodyarmor. Innovation is in full flow - but how does the brand decide which concepts make it onto the market?
Gatorade, Powerade and Bodyarmor: Market data reveals how the top trio shape the US sports drink category
The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the market forward?
5 trends to watch in sports drinks
From booming personalization options to unexpected functional ingredients, we take a look at some of the trends redefining the sports drinks category.