News & Analysis for the Beverage Industry
Clean energy has already swept across the energy drink category. Now, Odyssey Functional Energy heralds the next era of added functionality: becoming a favorite in offices of SpaceX, Uber, Google, Meta, Amazon and more
Plezi sets out to shift Americans’ drinking habits with Plezi Hydration: a lower sugar, electrolyte-boosted and vitamin-packed drink
Report calls for ban on ingredient found in thousands of common food and beverage products
Functional bottled water wars continue between US beverage goliaths
Can energy drinks be a game-changer for e-sports enthusiasts?
Hops have, for centuries, been the domain of beer and brewers. But thanks to their complex flavor and unique sensory profile, the potential across the beverage category – and beyond – is huge
In 1980, Sidel pioneered the commercial PET blower. Now, it’s unveiled the world’s first industrialized laser-powered solution: tech set to reshape the industry again.
Elliott Investment Management, with a $4bn stake in the company, wants to shake things up
The deal also includes a $558 million investment from PepsiCo and distribution of Celsius’ Alani Nu
The government is planning a new law that would make it illegal to sell high-caffeine energy drinks to children
Drinktec’s executive director sits down with BeverageDaily and tells us what he’s looking forward to at this year’s show - and his top tips for getting the most out of the event
From honey truffle protein to sugar separation solutions: advances in technology sweeten the deal for beverage reformulation
Which brands make the top 10 non-alcoholic drinks and why?
With consumers’ focus now on appetite control, new brand Släcka believes it’s perfectly positioned to carve out a new beverage category
Energy is buzzing: and there’s plenty of space for brands to find opportunities in segments of the category...
Energy drinks are posting strong growth across Asia, defying expectations in a region increasingly shaped by health and wellness trends
Electrolytes take on protein as essential aid to sporting success
Ready for the new world of GLP-1 food and drink? Want to keep up to speed with the latest in functional and plant-based ingredients, alternative proteins, sugar reduction tech and much more? Here are some of the innovations set to star at the global food...
The newly-published 10 Year Health Plan for England commits to banning the sale of high-caffeine energy drinks to children under 16
The drinks are finding favor with consumers thanks to convenience, portability and meeting health and wellness needs
Entrepreneurial brands are challenging the status quo and transforming the energy drink category
Zoa Energy, the better-for-you energy drink co-founded by Dwayne ‘The Rock’ Johnson and snapped up by Molson Coors last year, reveals its growth strategy
Founder of caffeine-free energy drinks brand Mission Tea describes how a personal passion developed into a thriving brand backed by first-class athletes and industry giants.
The functional hydration category is poised for growth, and both traditional beverage firms and start-ups can tap into opportunities in this space with consumer segmentation and ingredient innovation.
The snack giant accused the flavor collab kings of breach of contract. Now the two companies have come to an agreement, with GHOST eyeing “exciting new flavors”— sans Mondelēz.
The better-for-you energy drink brand – which was acquired by Celsius earlier this year - has hit the billion dollar milestone. What’s next?
Tilray Brands gives energy drink pioneer Hi*Ball a second life, amid clean label boon
Better-for-you energy drink Celsius is a premium lifestyle brand that’s continuing to gather serious momentum across the US and beyond. How has the brand transformed itself from a niche product to mass market success?
GULFOOD
Functional hydration brand iPRO is solidifying its presence in Saudi Arabia through a strategic partnership while looking to actively expand across the Middle East and Asia.
From e-sports professionals to amateur gamers, there’s a whole market of consumers looking for energy and focus. Can energy drinks be a game-changer?
Enhanced electrolyte beverage Unwell Hydration was launched this year by top female podcaster Alex Cooper. The brand illustrates how hydration is going beyond the sports field and into a new world of celebrities, social media and - most importantly -...
Bold masculine cues and bright garish colors just won’t work for most women...
Just three years ago, KDP’s share in energy was close to zero. In 2025, it expects more than $1bn in retail sales from energy brands: with its energy portfolio led by the hot acquisition of Ghost Energy.
With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge for Bodyarmor. Innovation is in full flow - but how does the brand decide which concepts make it onto the market?
The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the market forward?
From booming personalization options to unexpected functional ingredients, we take a look at some of the trends redefining the sports drinks category.
One of the hottest launches of 2024 was Lionel Messi’s functional hydration drink Más+ by Messi. After a winning start, the brand expects to be in most national retailers by the spring with plenty more to come in 2025…
From fun flavors to new formats, we take a look at some of the latest innovations in sports drinks and functional hydration beverages.
PepsiCo leverages Gatorade and Propel as an innovation platform to expand into more functional products while using recent acquisitions like Sabra to meet consumer demands for protein snacks
Coca-Cola Hellenic Bottling Company saw coffee volumes rise 23% and energy volumes up 30% in FY2024 as the bottler embraces strong momentum in the two categories
A daily dose of ginseng extract and L-carnitine may improve exercise endurance, according to a recent animal study.
In line with the company’s wider strategy to focus its innovation pipeline on products that meet nutrition and dietary preferences, PepsiCo will continue to elevate its focus on positive choices in the beverage category.
Following the buyout of two ingredients and flavour businesses in the last two years, ADM remains vigilant for new M&A opportunities.
Coca-Cola Europacific Partners has exclusively revealed a glut of global NPD will land in 2025, supported by line investment at several sites.
Energy drinks have long been under fire from health campaigners: now governments are taking note.
Safe daily intake limits for saccharin have been almost doubled by the European Food Safety Authority following a new review on the sweetener.
Health conscious consumers don’t want sugar-laden, taurine energy drinks: but they still want a burst of energy to keep them powering through their day. How are brands providing that better-for-you buzz?
Molson Coors Beverage Company is taking a majority ownership stake in ZOA, the better-for-you energy brand co-founded by Dwayne ‘The Rock’ Johnson.
Celsius Holdings – the company behind premium lifestyle energy drink Celsius – has acquired Big Beverages Contract Manufacturing L.L.C.
With 120 professional teams and clubs across the world already using the product and U.S.-based production facilities coming online, omega-3 sports nutrition brand EO3 is anticipating greater success in North America.