New beverage launches: Malibu, Hebridean Cream Liqueur and more...
The latest launches highlight how brands are responding to demand for innovation, provenance and convenience - from RTDs and functional beverages to English wine and premium spirits
Spirits
New beverage launches: Rude Health, three whiskey releases and more
Brands are tapping into indulgence, innovation, sustainability and changing consumer preferences with the release of coffee creamers, new plant-based milks and premium whiskies
New product development
New beverage launches: Grey Goose, MOMO and more...
From premium spirits and craft soft drinks to wine and rum, brands are using flavour innovation, provenance and limited editions to drive interest across multiple beverage categories
The four attributes driving global high-end spirits purchases in 2026
The global market for high-end status spirits is undergoing a pronounced shift, with sceptical consumers shopping smarter and demanding genuine rarity, quality and provenance, IWSR has said.
Suntory unveils UK fractional format strategy with Jim Beam 35cl launch
Suntory Global Spirits is expanding its range of smaller-format spirits in the UK, with Jim Beam becoming the latest brand in its portfolio to launch a 35cl bottle format.
Guinness tops UK alcoholic drinks rankings for consideration, value and quality
Guinness has emerged as consumers top choice while also being rated highest for value and quality, according to new research from YouGov.
IWSR: Emerging spirits categories reshape global travel retail market
Traditional spirits categories are coming under increasing pressure in global travel retail (GTR), as shoppers progressively turn to emerging segments, including tequila, and Japanese and Irish whiskey.
Sazerac continues acquisition drive with takeover deal of Germany’s Berentzen Group
Sazerac, the global spirits company, is continuing with its acquisition strategy by agreeing to acquire German-based drinks company Berentzen Group.
The power generation: What Gen Z really wants from F&B
From daycaps and zebrastriping to global flavours and gut health, here’s what’s driving food and drink’s most influential generation
Sazerac acquires Au Vodka as founder backs brand’s next phase of growth
The co-founder of Au Vodka Charlie Morgan has said that having Sazerac “take the helm” is a natural step for the brand.
New beverage launches: Campari, Nespresso, Damm and more…
Flavour nostalgia, alcohol moderation, premiumisation and workplace experiences… brands across beer, spirits, coffee and sports nutrition are launching innovations designed to capture evolving consumer habits
BuzzBallz expands in India as RTD cocktail demand continues to grow
BuzzBallz, the RTD (ready-to-drink) cocktail, is expanding internationally with a major push into the Indian market.
Pernod Ricard strategy targets RTDs and small formats
Pernod Ricard, the French drinks giant, is focusing on innovation, Ready-to-drink (RTD) and small formats in the US as it looks to boost sales.
New beverage launches: Mate iced tea, Sierra Paloma and beer bonanza…
Heritage-inspired beers and regenerative lagers hit the shelves en masse as brands seek to tap into evolving consumer tastes
Fleeting beauty: Roku Gin’s new launch tells seasonal tale
Roku Gin’s latest packaging draws on Japanese craftsmanship and culture for its Noryo Tea Edition
Up the food chain
Can US whiskey become ‘world’s whiskey’ despite trade hurdles?
In the face of trade barriers and fierce competition, American Whiskey Association CEO Michael Bilello is determined to make US whiskey the ‘world’s whiskey’, no matter the odds
Sazerac targets UK growth with Au Vodka acquisition
Sazerac, the global spirits company, is set to acquire UK-based vodka & RTD brand Au Vodka.
Whisky makers could tailor tropical flavour profiles after Heriot-Watt breakthrough
Scientists have identified some of the chemical culprits behind the tropical twist and mango type aromas found in some Scottish and Irish whiskies.
New product development
New beverage launches: Rice lager, sailing champagne and more…
Functional drinks, RTDs, premium spirits and alcohol-free innovation, brands are tapping into flavour experimentation, wellness and premiumisation to attract today’s consumers
New product development
New beverage launches: Minute Maid Spiked Tea, Macallan Coconut and more…
Functional RTDs, superfood powders, premium whisky and kombucha collaborations. It’s all here in the latest beverage launches
Australian drinks associations push for excise reform after major tax increase
Drinks trade associations have called on the Australian Government to reform its tax system as it ramps up excise on ready-to-drink (RTDs) and spirits.
Why smaller format spirits are emerging as a major growth opportunity
Smaller format spirits are predicted to reshape the category with affordability, moderation and wellness driving consumer demand.
New beverage launches: Functional booze, spicy cocktails and no-alc wine…
Functional alcohol, gut-health, premium no-alcohol wine and innovative RTDs are among the latest new beverage launches this week
World Cup: Carlsberg wins, global beer uplift falls short, Americans drive pre-mix cocktail boom
Carlsberg was the biggest winner among brewers during the FiFA World Cup while global beer sales fell short of those predicted, investment bank Morgan Stanley has revealed.
New product development
New beverage launches: Capri Sun ice lollies, Nichols x My Protein…
Protein-enhanced beverages, plant-based formats and nostalgia-led activations see brands tapping into some of the fastest-growing opportunities across the drinks sector
US tequila volumes slow but emerging markets drive growth
Tequila volume sales have slowed in US but are seeing a boom in new emerging markets in Asia, Africa and Latin America.
New product development
New beverage launches: Pickle soda, Baileys choc minis and more…
Flavour innovation, format experimentation and premium convenience are driving the latest wave of beverage NPD across soft drinks, spirits and wine-based RTDs
BuzzBallz surges into UK Top 100 alcohol brands with record £73m growth amid RTD boom
BuzzBallz, the RTD (ready-to-drink) cocktail, has been described as the “new darling” of the UK alcohol category as it has rocketed into the Top 100
New product development
New beverage launches: Candy milk, Mount Gay rum, ‘functional’ alcohol…
Premiumisation, functionality and nostalgia are driving a fresh wave of innovation across alcohol and soft drinks, as brands look to capture evolving consumer preferences
The changing fortunes of alcohol in a K-shaped economy
Changing drinking habits and inflation are shaking up the economics of alcohol
Behind the bar: the forgotten art in alcohol marketing
Is there more to marketing than social media?
New product development
New beverage launches: Cockburns, Mingle Mood and more…
Functional ingredients, premiumisation and cultural inspiration drive the latest wave of beverage innovation across alcohol, energy and alcohol-free categories
Do baijiu’s powerful brands promise global potential?
The Chinese spirit has a lot to offer, with some powerful brands and consumers’ thirst for exotic tastes
RTD alcohol shines for Brown-Forman in difficult spirits market
The US spirits giant saw RTD alcohol sales grow 11% in FY2026: a highlight as the alcohol industry faces an increasingly challenging environment
New product development
New beverage launches: Bubblegum beer, Cointreau Spicy and more…
Functional hydration and flavour-led alcohol innovations drive new product development trends this week
Alcohol shake-up: Staying in is the new going out
Inflation is pushing more people to drink at home - and opening up unexpected opportunities for alcohol brands
The world’s top alcohol brands
Kantar BrandZ reveals which brands dominate the global beverage alcohol market
What makes the best alcohol brands stand out?
Kantar BrandZ’s rankings shows a 7% decline in value of the world’s top 20 alcohol brands. So what’s the key to building a powerful brand in this new era?
New product development
New beverage launches: Gallo Cabana, Bruichladdich RTDs and more…
Premium spirits, functional soft drinks and reformulated juices lead this week’s new product development roundup
TFWA 2026
Jägermeister eyes Gen Z growth with orange liqueur focus
Jägermeister is in what it calls its ‘orange era’, doubling down on capturing Gen Z consumers all over the world with its latest Jägermeister Orange liqueur
RTD alcohol: Why the exciting, fast-moving, and chaotic category is the one to watch
RTD alcohol remains a bright spot in today’s difficult alcohol market
It’s time to stop painting Gen Z as teetotal
At 15% ABV, BuzzBallz shows Gen Z still has plenty of appetite for alcohol. And it’s not the only brand finding success with this demographic
The most creative beverage packaging innovations
Looking for beverage packaging inspiration? We explore some of the most innovative ideas from across the beverage universe
New product development
New beverage launches: PepsiCo melted ice pop, Aqua Libra, Twinings and more…
From matcha energy, alcohol-free aperitifs and nostalgia, summer flavours are driving drinks brands forward this summer
New beverage launches: Mid-strength spirits, Pink Lady tie-up and more…
Mid-strength spirits, functional hydration and heritage all play a role in this week’s beverage NPD round-up
New product development
New beverage launches: Fibre shots, Capri Sun, Captain Morgan and more…
Non-alcoholic beer and mid-strength wine, fibre shots, hydration pouches and flavour-led spirits are top of the agenda for brands
Shanghai alcohol warning label trials in full swing across online and offline sales
Alcohol warning label trials move into full implementation in China’s most populous city Shanghai, with strict requirements for retailers across online and offline sales channels
Lidl to open its first ever pub, as private label readies to shake up alcohol
Private label is evolving, fast: and the alcohol aisle is the next target
Pernod Ricard sees sales rise: but warns of Iran impact
Pernod Ricard’s results reveal how the conflict could affect companies in unexpected ways
New product development
New beverage launches: Patrón, Nestlé, Starbucks, prebiotic soda and more…
From functional sodas and iced coffee formats to high-proof tequila and design-led whisky, brands are pushing to capture new consumption occasions