Pernod Ricard targets RTDs and small formats in US growth strategy

Malibu Pink bottle and Malibu & Dole RTD cans in four tropical flavours.
Malibu Pink innovation is seeing success in USA. (Image: Pernod Ricard)

Pernod Ricard, the French drinks giant, is focusing on innovation, Ready-to-drink (RTD) and small formats in the US as it looks to boost sales.

The news comes as it revealed its global FY26 Net Sales totalled €9,404m, an organic decline of -3.9%.

The company said it had been hit by weak demand in the US and China and disruption due to the conflict in the Middle East.

In the wider Americas sales were down -10% although the USA saw a fall of -14% driven by the spirits market slowdown and subdued consumer confidence.

It said that Jameson and Kahlúa outperformed while Skrewball and Malibu saw improvement helped by the strong success of small formats and Malibu Pink innovation.

The company said its US strategy is to adapt to evolving market conditions, focusing on consumer recruitment and activation, Revenue Growth Management, innovation, RTD, small formats, on- premise activation and cultural partnerships.

Meanwhile, Canada was in solid growth boosted by Jameson, Absolut & RTDs, the company said.

China was in decline with sales -19% due to the “Challenging macro-economic environment, continuing weak consumer sentiment and regulatory measures impacting demand.”

Pernod Ricard said there had been a sharp decline in China with prestige categories under pressure, notably in sales of Martell. However, premium brands are growing, supported by rise in casual dining occasions and increasing penetration of premium spirits among the growing middle class.

The company also reported that Japan, South Korea, and Africa and Middle East, driven by Turkey, Nigeria and South Africa were in strong growth. Australia was in modest growth driven by Jameson, RTDs and Champagne. Europe saw sales fall by -3%.

RTDs were one of the standout performers with +12%, growth across Canada, Australia and Western Europe.

Travel retail, which is a strong channel for Pernod Ricard, also saw a fall of -3% in sales.

The company said: “We are adapting our strategy to capture growth opportunities, and our operating model to meet changing circumstances including through our ongoing digital transformation to unlock further efficiencies.”

Earlier this year the company revealed an improvement in Q3 sales.