Following the summer of hard seltzers in 2019, White Claw’s popularity is expanding in 2020. It announced plans for a new facility to keep up with demand for the drink, and the brand will sponsor one of the biggest American festivals of the year.
PepsiCo’s direct operations will soon be powered by 100% renewable energy in the US. “We have entered a decade that will be critical for the future of our planet’s health,” says the beverage and snack giant.
An Oxford University study has found the total amount of sugar sold in soft drinks in the UK dropped by 29% between 2015-2018. “Sustained pressure on business, including fiscal measures, has led to a striking reduction,” say the researchers.
US consumers spent $2.6bn buying alcohol online last year, but experts say it could be billions more. Alcohol ecommerce penetration is ‘abysmally low’ which Rabobank believes could have 'profound consequences' on the industry.
Irish exports of alcohol were worth €1.45bn ($1.6bn) in 2019, up 8% from 2018. Irish Whiskey continues to be the star performer for the category: with exports increasing 370% in value over the last decade.
AB InBev has signed a deal with global renewable energy developer, BayWa r.e., to purchase 100% renewable electricity for its European brewing operations. It is the largest Pan-European corporate solar power deal ever made: covering AB InBev’s 14 breweries...
The United States Association of Cider Makers (USACM) was officially renamed to the American Cider Association (ACA) on December 31. It called 2019 ‘a year of resilience’ for cider in the face of flavored malt beverage (FMB) popularity.