Trends

Women's health - from pregnancy to menopause - is one of the areas gathering momentum. Pic:getty/flashpop

Carving out the white spaces in functional beverages

By Rachel Arthur

Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a...

The secrets to success: Energy drink Celsius on building a better-for-you lifestyle brand

CEO interview: The rise and rise of energy drink Celsius

By Rachel Arthur

Energy drink Celsius has seen sales rocket over the last few years - and it's on a trajectory for further growth. From gaining loyal consumers to international expansion plans, CEO John Fieldly reveals the brand’s secrets to success.

Source: D. Ataman

Natural Products Expo West

Pickle Juice offers muscle cramping relief without actual pickles

By Deniz Ataman

Pickle Juice’s research-backed proprietary blend of acetic acid and natural ingredients was developed to relieve muscle cramping quickly, while tasting like pickles without having anything “to do with pickles,” Fillip Keuppens, the company’s EVP, explained...

PepsiCo launches flavor-forward bubly burst

PepsiCo expands bubly brand with new flavor-forward bubly burst

By Rachel Arthur

On a trajectory to become one of PepsiCo’s next billion-dollar brands, bubly has been making a splash as a fun-loving sparkling water brand. New launch bubly burst is set to expand the brand’s appeal by tapping into a market of consumers looking for stronger...

The UK is to lift its tariff on imported Califronia prune juice from next month. Image: Gettyy, ligora

News

UK lifts tariff on California prune juice

By Gwen Ridler

The UK is to lift the current import tariff on California prune juice as it continues to navigate trade deals with its partners in the Indo-Pacific bloc.

Source: Getty/Holly Wilmeth

Smoove's prebiotic beverages place African culture in the spotlight

By Deniz Ataman

Tapping into the multi-billion dollar functional beverage market, Smoove’s RTD prebiotic juice is a cultural nod to African representation through indigenous and traditional ingredients, like tropical almond, tamarind and African cherry, while responding...

Madri Excepcional launches in Canada this month. Pic: Molson Coors

Madri Excepcional boosts Molson Coors’ premium push

By Rachel Arthur

Molson Coors has big plans for Madri Excepcional: a Spanish-style lager that’s growing fast in the UK and will now launch in North America. Meanwhile, the company is updating the Blue Moon brand to help it reach its potential; as well as debuting further...

Cutting carbon emissions in coffee production: ofi sets its sights on a 30% reduction by 2030 GettyImages/Hero Creative

How ofi plans to cut coffee supply chain emissions by 30%

By Donna Eastlake

Ingredients supplier ofi is setting the ambitious target of reducing supply chain carbon emissions for its coffee by 30% by 2030. So how will this be achieved and can other coffee manufacturers follow in their footsteps?

Pic:getty/sarahmason

Gin ‘fingerprinting’ could help futureproof the category

By Rachel Arthur

A new technique that takes a chemical fingerprint of gin in seconds could hold 'huge potential' for the industry: allowing producers to create better and more consistent gins; enable regulators to detect fraudulent products; and even help create...

Ireland's DRS comes into effect this month. Pic: getty/vejaa

Ireland introduces Deposit Return Scheme

By Rachel Arthur

Ireland’s Deposit Return Scheme (DRS) – a nationwide money-back initiative for plastic bottles and aluminum cans – launches this month in a bid to improve recycling rates.

Rockstar Energy hops on functional mushroom trend with Focus launch

Rockstar Energy hops on functional mushroom trend with Focus launch

By Ryan Daily

PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.