Health awareness reshapes drinking habits as Americans cut back on alcohol

Americans are drinking less alcohol but more women choose wine when they are drinking.
Americans are drinking less alcohol but more women choose wine when they are drinking. (Getty Images)

Alcohol consumption in the US remains at a record low, with growing health concerns driving more Americans to cut back and explore non-alcoholic alternatives, a new Gallup survey has showed.

It revealed that the share of US consumers who say they drink alcohol remains at a record-low of 54% for the second consecutive year - the lowest reading in Gallup’s data dating back to 1939.

The survey found that 51% of US adults believe that drinking one or two alcoholic beverages a day is bad for one’s health – this is up from 27% in 2001.

Public awareness of research about drinking and health has also increased. Eighty-six percent of Americans said they have heard at least something about recent studies concerning the long-term health effects of drinking, up from 79% in 2024.

As awareness of health has impacted on views of alcohol, the percentage of Americans who said they sometimes drink too much has fallen, reaching a new low of 13%. Before 2000, more than 20% of Americans routinely reported overdrinking, including a record-high 35% in 1989, Gallup said.

Beer continues to hold a narrow lead as the beverage US drinkers said they drink most often. Thirty-six percent name beer, 32% choose liquor and 30% choose wine.

Alcoholic beverage choices were different among men and women with 56% of men versus 16% of women favouring beer, whereas 45% of women versus 15% of men prefer wine. Preferences differed less by age, although wine is preferred most often by adults aged 55 and older.

Gallup asked Americans about their use of non-alcoholic alternatives.

Seventeen percent, including 20% of drinkers and 14% of non-drinkers, reported that they have consumed non-alcoholic beer, wine or spirits instead of an alcoholic drink at some point in the past year.

Among drinkers who consumes non-alcoholic drinks, 38% said they are drinking more of these than they used to.

Gallup based the latest results on interviews with U. adults aged 18 and older in its July 1-19 Consumption Habits survey.