Can functional beverage brands sell a feeling? The rise of social drinks
As consumers rethink their relationship with alcohol, brands are looking beyond traditional functional benefits
Low & no alcohol drinks
Sazerac continues acquisition drive with takeover deal of Germany’s Berentzen Group
Sazerac, the global spirits company, is continuing with its acquisition strategy by agreeing to acquire German-based drinks company Berentzen Group.
The power generation: What Gen Z really wants from F&B
From daycaps and zebrastriping to global flavours and gut health, here’s what’s driving food and drink’s most influential generation
Why mid-strength alcohol could be the drinks industry’s next growth opportunity
Mid-strength alcohol is set to redefine the alcohol market, as consumers increasingly embrace moderation and healthier lifestyles
Health awareness reshapes drinking habits as Americans cut back on alcohol
Alcohol consumption in the US remains at a record low, with growing health concerns driving more Americans to cut back and explore non-alcoholic alternatives, a new Gallup survey has showed
What does ‘alcohol-free’ really mean?
The definition is under debate in the UK, as producers seek to align with other European countries
The brands turning alcohol-free into drinks’ hottest category
No longer content to imitate beer, wine and spirits, a new generation of alcohol-free drinks is creating entirely new occasions, flavours and functions, and consumers are drinking it up
Global beverage market in ‘transition’ with RTDs spearheading off-premise growth
The global beverage alcohol market is in “transition” with consumption habits changing and volumes falling, Nielsen IQ (NIQ) has said.
Impossibrew taps into growing demand for functional alcohol-free drinks
UK-based alcohol-free beer brand Impossibrew is tapping into growing demand for functional non-alcoholic beverages after increasing its revenue by 9,500% with the help of AI.
Could the World Cup open up a unique opportunity for alcohol-free?
With matches in Europe running late into the night, consumers will be looking for alternatives to alcohol
It’s time to stop painting Gen Z as teetotal
At 15% ABV, BuzzBallz shows Gen Z still has plenty of appetite for alcohol. And it’s not the only brand finding success with this demographic
Why Guinness is bucking all the trends in alcohol
The stout continues to see viral popularity despite alcohol’s decline
Widening the appeal of non-alcoholic drinks
Fancy mocktails can be found in the US’ most vibrant cities: but how can non-alcohol alternatives win over consumers nationwide?
The billion dollar beverage opportunity
Non-alcohol beer, wine and spirits have now hit a billion dollars in US off-premise sales alone
Functional, feel-good drinks edge out alcohol for ‘controlled indulgence’
Data from Nielsen IQ and Spate show consumers are turning to non-alcoholic beverages and those infused with THC and adaptogens to relax mindfully as they pull back on alcohol consumption
Alc-free growth: Free AF ramps up US plans with Whole Foods, Kroger launch
New Zealand alcohol-free cocktail brand has set its sights on driving rapid retail expansion in the US, tapping its proprietary botanical tech to offer innovative drinks to the market
Can alcohol-free reinvigorate Big Beer?
In an era where beer volumes are struggling, alcohol-free beer offers a ray of hope
Building an alcohol-free beer brand: Secrets to success from Athletic Brewing and Lucky Saint
These top independent brewers have helped build up the non-alc beer category
Carving out the functional frontier of alcohol-free drinks
It’s an exciting area of innovation - but are consumers ready?
Low alcohol, high ambition: Future Château eyes up demand for mid-strength wine
The 5% ABV wine has raised £0.7m in pre-seed funding from beverage industry veterans, after proving its concept with the first vintage last year
Can George Clooney replicate his Casamigos success in non-alcoholic beer?
George Clooney has teamed up with his Casamigos co-founders to launch Crazy Mountain, a new non-alcoholic brew
Low and no alcohol wine: What to look out for in 2026
Consumers are increasingly looking for alcohol-free products: where do low and no wines fit in?
How alcohol-free drinks can become the life of the party
Alcohol was once what held social occasions together. Now alcohol-free has the opportunity to take up the mantle
Gen Z is drinking again, but alcohol is still in trouble
Alcohol consumption is in decline, and not just because of the allegedly health conscious young
Mars, Danone and Mondelēz roll out star-studded Super Bowl ads
From celebrity cameos to cashback promos, food and beverage brands are pulling out all the stops ahead of kickoff
How GLP-1 drugs are playing into the alcohol moderation trend
The last decade has seen a steady decline in alcohol consumption. GLP-1 drugs add a new dimension
Building the best alcohol-free brands: The next step in the category’s evolution
Brand loyalty in the alcohol-free category is still low. That means its all to play for...
Free AF: The brand riding the canned cocktail wave in alcohol-free
A rising star in the US canned mocktail category, Free AF is betting on a big alcohol-free future
5 things we’ve learned about the alcohol-free category this January
January is the month when alcohol-free drinks really have the chance to shine. What have we learned about the direction of the category in 2026?
The most popular alcohol-free brands in the US this month, according to search data
Tracking January’s search data reveals the rising stars in the US alcohol-free category...
Drinking less but drinking better: Understanding the moderation movement
Consumers want to be healthier; so they’re cutting back on alcohol. But is it really that simple?
Diet Trends
Alcohol-free beverages become part of the wellness diet
From Dry January to everyday routines, alcohol-free beverages are integrating into wellness diets with functional, mood-enhancing ingredients
The rise of the social tonic: Hiyo highlights functional beverage potential in alcohol-free
Packed with a proprietary blend of adaptogens, nootropics and botanicals, Hiyo makes social connection the center of its brand
How alcohol-free marketplace Boisson connects brands and consumers
Boisson’s revived mission goes beyond stocking the best in alcohol-free: it’s about building the category with a community of mindful drinkers
Top tips for global expansion from alcohol-free spirit innovator
As the world’s leading independent non-alcoholic spirits brand, CleanCo knows just how quickly drinking trends are changing...
Is Dry January still in vogue?
Consumers are cutting back on alcohol year-round. Is January still important for alcohol-free brands?
Hiyo starts 2026 retail push with Costco multi-pack launch
US social tonic Hiyo is setting up for a big year of retail expansion
Mythbusting Dry January: What brands need to know about the alcohol-free movement
Think you know Dry January? Think again. The movement is now a worldwide phenomenon: yet it’s not always completely understood...
Kaohsiung Food Show 2025
Sparkling green tea: Taiwanese creation meets demand for zero alcohol
Kaohsiung-based tea firm reimagines green tea into a fizzy beverage as health-conscious consumers seek weight-friendly and zero-alcohol options
Bero and Aston Martin partner on non-alcoholic beer
Bero is aligning with Aston Martin to bring non-alcoholic beer into the premium space
Heineken on how F1 sponsorship is boosting zero-alcohol beer strategy
Heineken is leveraging its F1 sponsorship and Heineken 0.0 to promote moderation and reshape drinking habits among sports fans and global drinkers
Bringing flavor to the front of alcohol-free innovation
Consumers want to drink less and that’s opening up the market for alcohol-free products. But at the end of the day, it’s flavor that will determine whether consumers come back to alcohol-free beverages and become loyal fans… or not
German winemakers carve out the alcohol-free wine category
Germany has pioneered alcohol-free beer. Can it also lead the way in alcohol-free wine?
Americans are drinking less than ever: The key figures from Gallup’s latest poll
Alcohol consumption has reached a 90-year low in the US. Gallup’s latest poll reveals today’s consumption habits
Sober summer: UK supermarket Waitrose sees ‘significant surge’ in low/no alcohol sales
Sales of low and no alcohol drinks at Waitrose are up 32% this summer: with the supermarket offering a wider range of products
Will the UK finally change its definition of alcohol-free?
Third time lucky?
Why alcohol-free beer is set to become second-largest beer category globally
Having rocketed up 9% in 2024, alcohol-free beer is set to overtake ale to become the world’s second largest beer category by volume this year
Summer drinks trends for 2025
This summer sees new twists on classic cocktails while flavor innovations bring excitement to the category
How alcohol-free drinks can succeed in the on-trade
Elegant serves and fancy garnishes are just the beginning. Brands need a carefully thought out strategy to succeed in bars and restaurants.
Unbottling the potential of alcohol-free beer in Europe
Alcohol-free beer is booming in Europe. Could it ever match alcohol beer in sales?