The company said its growth has been helped by embedding AI into its day-to-day operations, using internal agents and automation to support operations, reporting, customer insight and content production.
The London-based firm said that AI has helped its four-person team deliver almost 100-fold revenue growth. It delivered £3.57m in FY25 revenue, up from £37k in FY21.
The news comes as it returned to Crowdcube to fund a wider retail expansion, after its first major listing with UK grocer Ocado in January 2026, raising £725,631 from 784 investors.
Impossibrew has previously focused on a subscription model reaching over 100,000 direct-to-consumer customers.
The company said its monthly subscription revenue alone grew 2.45x year-on-year, jumping from £110k in January 2025 to £270k in January 2026.
This rapid ascent earned the company the #4 spot in the UK Fast Growth Index 2025 for Food & Drink and #56 across all UK industries.
The company is now shifting its focus to retail. It said its crowdfunding round would be used to scale inventory, secure further major retail listings, and fuel working capital.
Impossibrew has a patent-pending for Social Blend technology, developed in collaboration with Durham University’s Head of Pharmacology, Dr. Paul Chazot, which uses natural nootropics and adaptogens to provide a relaxing “one or two pint feeling” without the alcohol downsides.
Mark Wong founder of Impossibrew said the company was “really grateful” for the support from its customers, existing investors and wider community.
He said: “More than 780 people backed the round, which is a strong signal that people want better alcohol-free options that still feel genuinely social and adult. The job now is to turn that support into stronger distribution, faster product development and a better experience for customers. We’re still early, but this gives us more room to keep building Impossibrew in the right way.”
He added: “The next stage is about turning proven demand into wider retail availability. We’ve reached this point with a very small team, and we don’t want to lose that discipline by suddenly building a traditional drinks-company structure.”
The company has already raised £2.33m across two previous funding rounds.
The global no-and low-alcohol market continues to grow with recent data showing that total non-alcoholic sales are now valued at over $1.4 trillion and the dedicated no/low segment experiencing a strong 6.8% CAGR.
Driven by Gen Z and Millennials, the market is expanding as consumers shift toward mindful drinking, wellness, and functionality.