What are the 7 flavour trends set to impact US beverages in 2027?
Beverage flavour trends are changing fast and consumer demands are shaping innovation.
Future flavors
12 brands that have nailed the ‘fricy’ trend
Beverages, snack, sauces and even ice cream are turning up the heat with ‘fricy’ offerings
New product development
New beverage launches: Pickle soda, Baileys choc minis and more…
Flavour innovation, format experimentation and premium convenience are driving the latest wave of beverage NPD across soft drinks, spirits and wine-based RTDs
Mintel reveals new multisensory CPG opportunities
Texture, aroma and color are gaining equal footing with taste as brands target viral trends, neurodivergent consumers and GLP-1 users, Mintel finds
‘Fricy’: why it’s the hottest flavour trend of summer 2026
The trend taps into adventurous palates and flavour science, making it a must-watch opportunity for F&B
New product development
New beverage launches: Candy milk, Mount Gay rum, ‘functional’ alcohol…
Premiumisation, functionality and nostalgia are driving a fresh wave of innovation across alcohol and soft drinks, as brands look to capture evolving consumer preferences
New beverage launches: Stella strawberries and cream and more…
Flavoured beer and low-alcohol cider show how drinks brands are leaning into functionality, flavour and cultural tie-ins this summer
New product development
New beverage launches: Cockburns, Mingle Mood and more…
Functional ingredients, premiumisation and cultural inspiration drive the latest wave of beverage innovation across alcohol, energy and alcohol-free categories
New product development
New beverage launches: Bubblegum beer, Cointreau Spicy and more…
Functional hydration and flavour-led alcohol innovations drive new product development trends this week
New product development
New beverage launches: Gallo Cabana, Bruichladdich RTDs and more…
Premium spirits, functional soft drinks and reformulated juices lead this week’s new product development roundup
New product development
New beverage launches: Kool-Aid first, Absolut expands and more…
Protein-packed lattes, limited-edition sparkling wine and brand-led collaborations are leading brands into summer
New product development
New beverage launches: PepsiCo melted ice pop, Aqua Libra, Twinings and more…
From matcha energy, alcohol-free aperitifs and nostalgia, summer flavours are driving drinks brands forward this summer
New beverage launches: Mid-strength spirits, Pink Lady tie-up and more…
Mid-strength spirits, functional hydration and heritage all play a role in this week’s beverage NPD round-up
New product development
New beverage launches: Trip, Innocent, McGuigan and more…
RTDs, non-alc beer, sleep supplements and lighter packaging, it’s all happening for drinks brands in this week’s NPD roundup
New product development
New beverage launches: Fibre shots, Capri Sun, Captain Morgan and more…
Non-alcoholic beer and mid-strength wine, fibre shots, hydration pouches and flavour-led spirits are top of the agenda for brands
The next matcha? Ube surges in popularity
Health, clean-label status and recognisability have made the ingredient stand out
New product development
New beverage launches: Patrón, Nestlé, Starbucks, prebiotic soda and more…
From functional sodas and iced coffee formats to high-proof tequila and design-led whisky, brands are pushing to capture new consumption occasions
New product development
New beverage launches: English wine, high-ABV beer and more…
From English wine and sparkling innovations to high-ABV beer, RTDs and plant-based protein, producers are pushing into new formats, occasions and consumer needs
New product development
New beverage launches: Nestlé functional, MOMO and more…
From functional soft drinks and alcohol-free fizz to culture-led RTDs and traditional mead, brands are responding to moderation, wellbeing and authenticity as they push innovation across the drinks landscape
Modern soda’s influence spreads across the beverage category
The category has taken US shelves by storm over the last couple of years: but what will it look like in 2026 and beyond?
New product development
New beverage launches: Diageo whiskey, mango beer, Creamsicle shake…
Brands across beverages are leaning into functional benefits, nostalgia and bolder flavour profiles as companies expand portfolios to capture evolving drinking occasions and consumer expectations
New product development
New beverage launches: Matcha soda, Vita Coco, Aqua Libra and more…
From matcha sodas and coconut water to luxury rum, RTD teas and circular spring water, the latest launches show how brands are rethinking flavour, functionality and sustainability across the global drinks market
New beverage launches: Sanpellegrio, mid-strength wine, Aviation gin and more…
Brands across spirits, wine, soft drinks and energy are pushing seasonal innovation, category expansion and premium cues
Natural Products Expo West 2026
New beverage launches to watch at Expo West 2026
Pura Soda, Beyond Meat, Nixie, Malk, Tractor Beverage and more unveil their latest innovations in natural and organic drinks
Flavour trend-watching: Dragon fruit, watermelon and lavender shake up the beverage aisle in 2026
Fresh, fruity and floral never go out of style: but with new favourites every year
Beyond pumpkin spice: The fall flavours ready to flourish in 2026
In just six months, the pumpkin spice latte will make its seasonal return. What’s on the radar for 2026?
New product development
New beverage launches: Red Bull cherry, Moth, Athletic Brewing and more…
New launches from MOTH, Nashi, Athletic Brewing, V8, Red Bull, AMC and Cure highlight flavour innovation, better‑for‑you positioning and the continued diversification of functional and premium beverage categories
New product development
New beverage launches: Nestlé, boutique whisky, Oatly and more…
A wave of new beverage launches is landing across functional shots, RTDs, mead and premium sparkling drinks, as brands tap trends in flavour expansion, better‑for‑you formats and elevated alcohol‑free alternatives
New product development
New beverage launches: Natural energy, 0% wine, Rhubarb Kombucha and more…
New launches from Momo, Bolle, Altamura, C4, Tenzing, Premium Blend and Saint James show how functional innovation, premiumisation and flavour exploration continue to reshape the beverage landscape
New product development
New beverage launches: Mountain Dew, mushrooms and Twinings sparkling tea
From functional mushrooms and gut‑health postbiotics to tropical rums, mineral‑rich sparkling waters and design‑led Dry January serves. Here are the new beverage innovations
How BuzzBallz became Gen Z’s global RTD obsession
BuzzBallz has become Gen Z’s go‑to party prop, fusing bold flavours, playful design and recession‑proof pricing to rewrite the rules of ready‑to‑drink cocktails
New product development
New beverage launches: Elton John 0% wine, Molson stout and more…
From bold new stouts and alcohol-free sparkling wines to functional hydration and high-protein dairy, January has seen a wave of innovation across beverage categories
2026 Trendspotting
Could white cake, churro and huckleberry cobbler be the big drink flavors of 2026?
From matcha and sober-curious sips to gut-friendly tonics, protein power and tropical spritzes, functional beverages are defining the next wave of refreshment
‘Gen Z’s avocado-on-toast moment’: Making matcha mainstream
Matcha’s vibrant green color means it’s booming on social media. And yet, the tea itself is something of an acquired taste. So how are brands translating likes into sales?
Beer slushies, beer cocktails and more: Opening up innovation opportunities in beer
The beer category is in decline: but brewers who embrace creativity and are prepared to innovate outside the box can find new opportunities
The next generation of Pumpkin Spice is here: 5 ways the fall favorite is evolving
August 26 is the unofficial start of fall: it’s the day Starbucks brings its famous Pumpkin Spice Latte back into stores. But what’s next for the superstar flavor?
Behind the big idea: How Air Up creates beverages from thin air
Most of what we ‘taste’ actually comes from smell. So can a beverage be based on that alone? Yes, says Lena Jüngst: a product designer turned beverage entrepreneur who took this simple idea into a bottle that’s built a fan following among kids and young...
Good & Proper’s barista-ready matcha taps into booming matcha latte trend
Matcha is having a moment: nowhere more so than in trendy, Instagram-friendly matcha lattes. But that’s opened up the market up to cheaper, lower quality alternatives. Good & Proper’s latest launch heralds a return to ‘matcha, as it should be’
Graasí’s organic barley water taps into the functional beverage boom
Founder Chris LaCorata shares how Graasí evolved from a community revitalization effort into an organic barley-based wellness drink built for today’s health-conscious consumer
New beverage launches: Suntory, Celsius and more
From vodka seltzer to energy drinks, we take a look at some of the new beverages launching around the globe
China Focus: Modernising baijiu, new rules on plant-based colours, dairy trade shifts, and more
In this edition of China Focus, we explore how traditional baijiu is being reimagined for Gen Z, new regulations mandating plant-based food colourings, China’s pivot to ANZ dairy amid US tensions, and more
IFT First: New tech and innovations to look out for at the food science expo
Ready for the new world of GLP-1 food and drink? Want to keep up to speed with the latest in functional and plant-based ingredients, alternative proteins, sugar reduction tech and much more? Here are some of the innovations set to star at the global food...
Summer drinks trends for 2025
This summer sees new twists on classic cocktails while flavor innovations bring excitement to the category
Could climate change affect the taste of gin?
It all depends how juniper berries – the key botanical which is responsible for gin’s distinctive taste – are affected by changing weather conditions
Danone on America’s ‘coffee evolution’ and ongoing growth in creamers
From tapping into the CoffeeTok culture to elevating plant-based creamers, how is one of the major coffee creamer producers moving the needle on innovation?
Ten intriguing trends set to shake up alcohol in 2025
Savory serves, protein cocktails and ‘brothtails’… what are some of the coolest and craziest trends emerging in beverage alcohol?
How to build a beverage brand: Gut health superstar OLIPOP on creating the next wave of soda
When Ben Goodwin founded OLIPOP in 2018, his mission was to reshape the US’ soda addiction with a healthier alternative. This year, the brand is featured in Time100’s Most Influential Companies 2024. How has Goodwin built both a beverage brand – and a...
Flavors drive canned cocktail purchases
What shapes consumers’ decisions when it comes to buying canned cocktails? Flavor is by far the biggest factor - but what else drives purchases?
Tequila cocktail trends
It’s not just about margaritas. National Tequila Day (July 24) puts the spotlight on the huge variety of cocktails now embracing the trending spirit.
News
Flavoured beer sees double digit growth
Between 2018-2022, flavour beer launches grew by a CAGR of 28%, according to an assessment of the market by Synergy Flavours.