News & Analysis for the Beverage Industry
New product development
Functional drinks, RTDs, premium spirits and alcohol-free innovation, brands are tapping into flavour experimentation, wellness and premiumisation to attract today’s consumers
New product development
Functional RTDs, superfood powders, premium whisky and kombucha collaborations. It’s all here in the latest beverage launches
Product innovation is continuing to drive growth across the beverage market with Campari Group, Coca-Cola Europacific Partners and AG Barr highlighting new product development as a key factor in their latest results.
Functional alcohol, gut-health, premium no-alcohol wine and innovative RTDs are among the latest new beverage launches this week
New product development
Functional drinks, flavoured waters and gut health beverages continue to drive innovation as brands unveil new launches aimed at health-conscious consumers
New product development
Protein-enhanced beverages, plant-based formats and nostalgia-led activations see brands tapping into some of the fastest-growing opportunities across the drinks sector
New product development
Functional soft drinks, craft cider and premium RTDs, drinks brands are accelerating innovation to capture evolving consumer demand for flavour, convenience and lower-ABV serves
Beverage flavour trends are changing fast and consumer demands are shaping innovation.
Beverages, snack, sauces and even ice cream are turning up the heat with ‘fricy’ offerings
New product development
Flavour innovation, format experimentation and premium convenience are driving the latest wave of beverage NPD across soft drinks, spirits and wine-based RTDs
Texture, aroma and color are gaining equal footing with taste as brands target viral trends, neurodivergent consumers and GLP-1 users, Mintel finds
The trend taps into adventurous palates and flavour science, making it a must-watch opportunity for F&B
New product development
Premiumisation, functionality and nostalgia are driving a fresh wave of innovation across alcohol and soft drinks, as brands look to capture evolving consumer preferences
Flavoured beer and low-alcohol cider show how drinks brands are leaning into functionality, flavour and cultural tie-ins this summer
New product development
Functional ingredients, premiumisation and cultural inspiration drive the latest wave of beverage innovation across alcohol, energy and alcohol-free categories
New product development
Functional hydration and flavour-led alcohol innovations drive new product development trends this week
New product development
Premium spirits, functional soft drinks and reformulated juices lead this week’s new product development roundup
New product development
Protein-packed lattes, limited-edition sparkling wine and brand-led collaborations are leading brands into summer
New product development
From matcha energy, alcohol-free aperitifs and nostalgia, summer flavours are driving drinks brands forward this summer
Mid-strength spirits, functional hydration and heritage all play a role in this week’s beverage NPD round-up
New product development
RTDs, non-alc beer, sleep supplements and lighter packaging, it’s all happening for drinks brands in this week’s NPD roundup
New product development
Non-alcoholic beer and mid-strength wine, fibre shots, hydration pouches and flavour-led spirits are top of the agenda for brands
Health, clean-label status and recognisability have made the ingredient stand out
New product development
From functional sodas and iced coffee formats to high-proof tequila and design-led whisky, brands are pushing to capture new consumption occasions
New product development
From English wine and sparkling innovations to high-ABV beer, RTDs and plant-based protein, producers are pushing into new formats, occasions and consumer needs
New product development
From functional soft drinks and alcohol-free fizz to culture-led RTDs and traditional mead, brands are responding to moderation, wellbeing and authenticity as they push innovation across the drinks landscape
The category has taken US shelves by storm over the last couple of years: but what will it look like in 2026 and beyond?
New product development
Brands across beverages are leaning into functional benefits, nostalgia and bolder flavour profiles as companies expand portfolios to capture evolving drinking occasions and consumer expectations
New product development
From matcha sodas and coconut water to luxury rum, RTD teas and circular spring water, the latest launches show how brands are rethinking flavour, functionality and sustainability across the global drinks market
Brands across spirits, wine, soft drinks and energy are pushing seasonal innovation, category expansion and premium cues
Natural Products Expo West 2026
Pura Soda, Beyond Meat, Nixie, Malk, Tractor Beverage and more unveil their latest innovations in natural and organic drinks
Fresh, fruity and floral never go out of style: but with new favourites every year
In just six months, the pumpkin spice latte will make its seasonal return. What’s on the radar for 2026?
New product development
New launches from MOTH, Nashi, Athletic Brewing, V8, Red Bull, AMC and Cure highlight flavour innovation, better‑for‑you positioning and the continued diversification of functional and premium beverage categories
New product development
A wave of new beverage launches is landing across functional shots, RTDs, mead and premium sparkling drinks, as brands tap trends in flavour expansion, better‑for‑you formats and elevated alcohol‑free alternatives
New product development
New launches from Momo, Bolle, Altamura, C4, Tenzing, Premium Blend and Saint James show how functional innovation, premiumisation and flavour exploration continue to reshape the beverage landscape
New product development
From functional mushrooms and gut‑health postbiotics to tropical rums, mineral‑rich sparkling waters and design‑led Dry January serves. Here are the new beverage innovations
BuzzBallz has become Gen Z’s go‑to party prop, fusing bold flavours, playful design and recession‑proof pricing to rewrite the rules of ready‑to‑drink cocktails
New product development
From bold new stouts and alcohol-free sparkling wines to functional hydration and high-protein dairy, January has seen a wave of innovation across beverage categories
2026 Trendspotting
From matcha and sober-curious sips to gut-friendly tonics, protein power and tropical spritzes, functional beverages are defining the next wave of refreshment
Matcha’s vibrant green color means it’s booming on social media. And yet, the tea itself is something of an acquired taste. So how are brands translating likes into sales?
The beer category is in decline: but brewers who embrace creativity and are prepared to innovate outside the box can find new opportunities
August 26 is the unofficial start of fall: it’s the day Starbucks brings its famous Pumpkin Spice Latte back into stores. But what’s next for the superstar flavor?
Most of what we ‘taste’ actually comes from smell. So can a beverage be based on that alone? Yes, says Lena Jüngst: a product designer turned beverage entrepreneur who took this simple idea into a bottle that’s built a fan following among kids and young...
Matcha is having a moment: nowhere more so than in trendy, Instagram-friendly matcha lattes. But that’s opened up the market up to cheaper, lower quality alternatives. Good & Proper’s latest launch heralds a return to ‘matcha, as it should be’
Founder Chris LaCorata shares how Graasí evolved from a community revitalization effort into an organic barley-based wellness drink built for today’s health-conscious consumer
From vodka seltzer to energy drinks, we take a look at some of the new beverages launching around the globe
In this edition of China Focus, we explore how traditional baijiu is being reimagined for Gen Z, new regulations mandating plant-based food colourings, China’s pivot to ANZ dairy amid US tensions, and more
Ready for the new world of GLP-1 food and drink? Want to keep up to speed with the latest in functional and plant-based ingredients, alternative proteins, sugar reduction tech and much more? Here are some of the innovations set to star at the global food...
This summer sees new twists on classic cocktails while flavor innovations bring excitement to the category