News & Analysis for the Beverage Industry
As pricing changes, portfolio innovation and renewed investment help revive North American snack volumes, CEO Ramon Laguarta is looking to improve soft-drink performance through increased marketing, focused innovation and stronger execution
New product development
From premium spirits and craft soft drinks to wine and rum, brands are using flavour innovation, provenance and limited editions to drive interest across multiple beverage categories
Mid-strength alcohol is set to redefine the alcohol market, as consumers increasingly embrace moderation and healthier lifestyles
Innovation is central for any drink brand looking to meet the evolving expectations of consumers
A new sustainable water brand could be about to revolutionise the market.
Jeff Church, best known for his success with Suja Juice, launches Proda with Peaky Blinders actor Matthew Postlethwaite. The entrepreneur reveals his secrets for building brands in emerging categories
Co-founder and personal trainer James Smith talks innovation, growth and social media stardom... and his hands-on approach to customer service
How can brands push boundaries, carve out categories, and stand out from the crowd?
UK-based CBD drinks brand TRIP has expanded its night-time offering with the launch of new Dream Gummies and Dream Powder, formulated without the brand’s flagship ingredient.
Aussie brand Savvy has released a ready-to-drink functional beverage targeted at reducing stress and anxiety while maintaining mental performance, which also responds to a growing need for menopause support among women.
Dirtea, the once-niche mushroom coffee pioneer, has been named the UK’s fastest-growing food and drink brand in Alantra’s Food & Beverage Fast 50 with functionality taking over the mainstream poll.
Flavor innovation has been key for Spindrift’s sparkling water: and now the brand has expanded into soda and iced tea as it continues to embrace opportunities for growth...
The math is brutal: on average, any given brand has a 50% chance of growth and a 50% chance of decline. How can brands execute a winning strategy?
As the world’s leading independent non-alcoholic spirits brand, CleanCo knows just how quickly drinking trends are changing...
With tens of millions of views on TikTok, Trip has found fame with Gen Z and pioneered the calming beverages category. What are the brand’s secrets to success?
Startup Spotlight
By putting consumer enjoyment ahead of its sustainability mission, the fizzy electrolyte tablet brand has ushered in an era of daily hydration and in doing so doubled its velocity, expanded distribution and outpaced legacy competitors in natural grocery...
Clean energy has already swept across the energy drink category. Now, Odyssey Functional Energy heralds the next era of added functionality: becoming a favorite in offices of SpaceX, Uber, Google, Meta, Amazon and more
Getting into a national retailer is the dream for most beverage start-ups. But competition is fierce...
Sprouts Farmers Market’s approach to NPD keeps it on a constant search for the hottest beverage innovations
The UK and US markets are often defined by similar macro-trends: making expansion attractive for beverage entrepreneurs. But don’t forget the classic quote: ‘England and America are two countries separated by a common language’…
The Gut Stuff, a multi-faceted business devoted to improving the general public’s awareness of gut health, has been recognized in the UK Fast Growth 50 index this year.
A decade ago, Bulletproof was a biohacking sensation. Today, it’s moving into the mainstream as it sees functional coffee gather momentum. How do you stay true to your brand while adapting to consumer trends?
Most of what we ‘taste’ actually comes from smell. So can a beverage be based on that alone? Yes, says Lena Jüngst: a product designer turned beverage entrepreneur who took this simple idea into a bottle that’s built a fan following among kids and young...
The founder of a UK-based cold-pressed hemp drinks brand says the moment is ripe to enter the thriving functional drinks market, armed with Novel Foods exempt drinks that comply with the legal CBD limit.
From vodka seltzer to energy drinks, we take a look at some of the new beverages launching around the globe
In November 2023, British influencers James Smith and Chris Williamson founded Neutonic, a nootropic supplement company which set out to create the world’s first productivity drink. Just 18 months later, the company has been valued at $20 million. So,...
A fresh wave is brewing in beverages and Millie Bobby Brown is leading it. Her DTC coffee brand is bypassing shelves to connect straight with fans
In 2022, Just Ice Tea emerged from the ashes of the axed brand Honest Tea. Industry veteran Seth Goldman tells us what he learned from Honest Tea and how Just Ice Tea can be even bigger and better
Better-for-you energy drink Celsius is a premium lifestyle brand that’s continuing to gather serious momentum across the US and beyond. How has the brand transformed itself from a niche product to mass market success?
Rooted in Ayurvedic medicine, Kin Euphorics is exploring the world of functional ingredients to push the boundaries of the alcohol-free category. What’s coming up in 2025?
Co-founded by former Diageo execs, Smiling Wolf turns to functional ingredients such as nootropics and vitamins to provide the ‘buzz’ associated with alcoholic drinks. How does the brand explain this concept to consumers?
As a brand ‘born in a bar, not a boardroom’, CROSSIP has been carving out the alcohol-free category in the on-trade. What’s the secret to success?
TÖST isn’t an alcohol-free wine, beer or spirit: rather, it’s an elevated drink with a unique blend of white tea and botanicals designed to sparkle on the table. Having attracted investment from Constellation Brands, it’s making waves across the US and...
For some, it's the most difficult part of beverage NPD...
CHANCE Clean Cider (0.5% ABV) sees the opportunity for low and no ciders to enjoy the same success as alcohol-free beers.
When Ben Goodwin founded OLIPOP in 2018, his mission was to reshape the US’ soda addiction with a healthier alternative. This year, the brand is featured in Time100’s Most Influential Companies 2024. How has Goodwin built both a beverage brand – and a...
Premium gin Renais – founded by Emma Watson and her brother Alex Watson – is expanding to the US. Will the brand’s luxury positioning help it take on trending categories such as tequila and mezcal?
BeyondSKU Accelerator is calling for innovative New Yorkers to join its upcoming cohort. Do you have what it takes?
Starting a new business is an enormous challenge and takes a huge amount of courage. So what can you do to give yourself the best chance of succeeding?
Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a...
Sam Paget Steavenson created aperitif-inspired botanical drink Botivo with high-end occasions in mind (his background in events saw him create drinks for The Royal Wedding in 2018). Who better to ask what the secret to the ultimate non-alcoholic cocktail is?
CPG founders from natural brands Wildway, Mother Kombucha, and Lil Bucks shared their strategies for securing funding in a tighter capital market during a recent Naturally Chicago webinar.
Creating a great alcohol-free product is one thing: growing and scaling that into a successful business is another thing entirely. In the last five years, Spirits of Virtue has perfected a range of products; expanded to 16 countries including the US (a...
Profile series: Innovators in low/no alcohol
After 25 years in the brewing industry – most recently as Heineken’s Global Director of Craft Beer in Amsterdam – Grant Caunter returned to his native New Zealand to start zero-alcohol brand State of Play Brewing. In our series profiling innovators in...
Profile series: Innovators in low/no alcohol
Ryan Hanson co-founded non-alcoholic wine Surely in 2020, attracted to the opportunity to innovate in a very traditional category. In our series on entrepreneurs in the low/no alcohol industry, he takes us through what he’s focusing on as a leader of a...
Profile series: Innovators in low/no alcohol
Los Angeles brand OPTIMIST makes botanical spirits that are completely free from alcohol, and this month debuts its first RTD canned cocktail. In our series on innovators in the low/no alcohol industry, co-founder Lisa Farr Johnstone tells us about the...
Canadian non-alcoholic beer Partake Brewing was launched in 2017: and now sells its brews across Canada and the US. Evan Cohen, President and Chief Commercial Officer, looks at the two markets in this series on innovators in the low/no alcohol industry.
Profile series: Innovators in the low/no alcohol industry
ISH Spirits offers a range of alcohol-free sparkling wines, spirits and cocktails: using a proprietary technique so that drinks mimic their alcoholic counterparts as closely as possible. In our series profiling movers and shakers in the industry, founder...
Profile series: Innovators in the low/no alcohol industry
Throughout January, this series will profile some of the movers and shakers in the booming low/no alcohol industry. Today: Paul Beavis, CEO of premium alcohol-free sparkling wine Wild Idol, tells us how the brand has built up listings in upmarket...