Innovation remains a major driver across the beverages sector, with brands continuing to target emerging consumer occasions through new formats, flavour profiles and category extensions. Ready-to-drink products, functional beverages and premium craft launches all feature strongly in this latest round-up.
Health and wellness also continue to shape NPD activity. Brands are increasingly focusing on products that deliver added benefits, cleaner labels and natural ingredients while maintaining accessibility through major retail listings.
Sustainability and provenance are likewise playing an important role in brand positioning. From traceable supply chains to disease-resistant grape varieties and circular production models, producers are highlighting environmental credentials alongside product quality.
Meanwhile, established drinks companies and challenger brands alike are investing in premiumisation, using limited editions, distinctive production methods and exclusive retail partnerships to stand out in a competitive marketplace.
Malibu Punch
Malibu has expanded its ready-to-drink portfolio with the launch of Malibu Punch, a new range of 10% ABV canned cocktails aimed at higher-energy social occasions such as pre-drinks, house parties and festivals. Available in Watermelon Punch, Peach Tea Punch and Piña Colada Punch, the range is rolling out across grocery, convenience and wholesale channels in 237ml cans with an RRP of £3.50.
The launch reflects Malibu’s continued investment in the growing RTD category. According to the company, higher-ABV RTDs are helping to drive category growth, with the new range designed to appeal to younger adult consumers seeking convenient, flavour-led cocktail serves. Malibu Punch joins an existing RTD portfolio that already includes two of the UK’s top 20 RTD cans.
Revibed Raspberry & Acai Sparkling Water
Revibed has secured a listing for its Raspberry & Açaí sparkling water in 109 Sainsbury’s stores across the UK, where it is now available as part of the retailer’s Meal Deal offer.
The vegan-friendly drink contains botanical extracts including green matcha tea, açaí berry and ashwagandha root, and is positioned as a low-calorie functional beverage with five calories per serving.
The listing follows a period of momentum for the brand, which recently received a £50,000 investment offer from Steven Bartlett on Dragons’ Den. Revibed is also expanding beyond ready-to-drink beverages, having recently launched an Ube Purple Yam Powder in Holland & Barrett, with additional powder products set to follow later this year.
Hebridean Cream Liqueur
Isle of Mull Cheese has expanded its spirits portfolio with the launch of Hebridean Cream Liqueur, a limited-edition cream liqueur made using ingredients sourced from its family-run Sgriob-ruadh Dairy Farm and Distillery. Created by Lily Reade, granddaughter of Isle of Mull Cheese founder Chris Reade, the release combines the producer’s whey-based spirit, made from a by-product of cheesemaking, with cream from the farm’s dairy herd before being aged with oak.
It is bottled at 17% ABV and offers notes of caramel, toasted nuts, vanilla and cocoa. The 50cl product will be available from October 27 and retails at £29.99 through the producer’s website and the Isle of Mull Cheese Glass Barn Farm Shop.
Artelium Mosaics
Artelium Wine Estate has launched Artelium Mosaics, a new English still wine range designed to showcase the creative potential of blending and a broader mix of grape varieties. The collection includes The White Mosaic 2023, The Rosé Mosaic 2025 and The Red Mosaic 2024.
Alongside Chardonnay, Pinot Gris, Pinot Meunier and Pinot Noir, the range incorporates PIWI varieties Divico and Cabaret Noir, which offer greater resistance to fungal disease. Artelium has also released a single-varietal Cabaret Noir 2025 as part of its ongoing exploration of these grapes.
The first wine to launch is The Red Mosaic 2024, a blend of Divico, Cabaret Noir and Pinot Meunier aged for nine months in oak, available direct from the estate at an RRP of £28.
Montebelo Brasil
Brazilian juice brand Montebelo Brasil is entering the UK market with an exclusive Ocado launch, introducing a four-SKU range centred on traceable, not-from-concentrate juices. The line-up includes Smooth Orange Juice and Orange Juice with Bits, both made from 100% Brazilian oranges that are hand-picked and pressed within 48 hours of harvest.
The range also features a Pineapple, Orange & Lime Juice blend and a Lemon & Lime Still Lemonade, all retailing at £3.15 per litre.
Montebelo Brasil sources fruit from its own farm and partner growers in Brazil’s Citrus Belt, with QR codes on pack enabling consumers to trace the juice’s journey from grove to glass.
The UK launch marks the brand’s first international expansion and forms part of its efforts to differentiate within the juice category through provenance, traceability and sustainability credentials, including Rainforest Alliance-certified fruit sourcing. The range will be available exclusively through Ocado from October 19.
