The drinks trade has faced one of its “most challenging times ever” Dayalan Nayager, managing director, Diageo Great Britain, Ireland and France has said.
Diageo will debut a 100% plastic-free, paper-based spirits bottle for Johnnie Walker in early 2021; while PepsiCo and Unilever plan to follow suit with their own brands
Diageo has announced that its new Kentucky whiskey distillery – which will start distilling Bulleit next year – is expected to be ‘one of the largest carbon neutral distilleries in North America’.
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Spirits companies around the world are donating alcohol and production facilities to make hand sanitizer. In the US, the Distilled Spirits Council of the US is streamlining efforts in a dedicated portal to connect suppliers, producers and medical professionals....
Spirits giant Diageo has pledged to provide more than eight million bottles of hand sanitiser – through donating two million litres of alcohol to manufacturing partners – in the fight against COVID-19.
With the economic fallout from the COVID-19 crisis only likely to worsen, the federal government is announcing different forms of aid packages. US alcohol associations are now asking for assistance.
US consumers spent $2.6bn buying alcohol online last year, but experts say it could be billions more. Alcohol ecommerce penetration is ‘abysmally low’ which Rabobank believes could have 'profound consequences' on the industry.
Following the landmark success of George Clooney’s tequila brand Casamigos, a crop of celebrities have tried to mimic its popularity with their own labels in the US. But can the trend last and hold up against small label, craft tequilas?
Drinks giant Diageo has ramped up its start-up support programme by acquiring a majority stake in Seedlip, the “world’s first” distilled non-alcoholic spirit.
