By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when it comes to digital, write Jon Reay of Rewrite Digital.
Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...
Diageo has acquired Belsazar to expand in the aperitif sector as consumers shift towards more casual occasions, seeing demand for lower ABV (Alcohol By Volume) cocktails and an increase in long drinks.
Diageo-owned Guinness has released a 'full-flavored, non-alcoholic' lager, Open Gate Pure Brew, created after two years of experimentation by brewers at St. James Gate in Dublin, Ireland.
From energy drinks sweetened with monk fruit to functional bottled waters, we take a look at some of the new products launching in the beverage category around the globe.
Diageo has seen a 7% rise in the number of tourists visiting its 12 distillery visitor centres in Scotland, which it says highlights another boom year for Scotch whisky tourism.
Diageo says it will increase the use of alternative materials in packaging as part of its ‘innovation agenda’: particularly with attention to plastic packaging that meets its sustainable packaging commitments.
Premiumization will be key for the beer market going forward, but that doesn't mean simply charging more for products: they must offer added value and an experience, say industry experts.
