Diageo – producer of Don Julio and Casamigos tequilas - has introduced the use of drones on its agave farms in Jalisco, Mexico: in an effort to integrate more efficient farming practices and drive environmental benefits.
Johnnie Walker believes that post-COVID-19 innovation within the alcohol industry now needs to move beyond flavour variation and to focus more on digitalisation, globalisation and sustainability aspects to satisfy consumer demands.
Smallholder farmers are highly vulnerable to weather changes and water scarcity, leading Diageo to launch a fund for innovations which promise to lessen and monitor the impact of water and climate crises on such farms in Africa.
Diageo will invest €200m ($203m) in Ireland’s first purpose-built carbon neutral brewery on a greenfield site in Littleconnell, Newbridge, Co. Kildare: which will become the second largest brewing operation in the country after St. James’s Gate.
Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.
Dassault Systèmes, Ardagh Group and EXXERGY will run ‘virtual twin’ trials on Diageo’s Johnnie Walker bottle, in order to research and develop a coating that will enable the glass bottle to be lightweighted without compromising its strength and shape.
Pulpex, a sustainable packaging tech company established by Diageo, and Stora Enso are partnering to industrialize the production of eco-friendly paper bottles and containers made from wood fiber pulp.
A new partnership between alcohol brands, online retailers and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol: with AB InBev, Molson Coors, Asahi, Drizly and Uber Eats all part of the...
Six beverage brands make the BrandZ Top 75 Most Valuable UK Brands ranking. What have these brands – which include BrewDog and Gordon’s Gin – done so well to put them alongside big names like Dyson, Jaguar and M&S?
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Spirits companies around the world are donating alcohol and production facilities to make hand sanitizer. In the US, the Distilled Spirits Council of the US is streamlining efforts in a dedicated portal to connect suppliers, producers and medical professionals....
Spirits giant Diageo has pledged to provide more than eight million bottles of hand sanitiser – through donating two million litres of alcohol to manufacturing partners – in the fight against COVID-19.
US consumers spent $2.6bn buying alcohol online last year, but experts say it could be billions more. Alcohol ecommerce penetration is ‘abysmally low’ which Rabobank believes could have 'profound consequences' on the industry.