Diageo has launched a 10 year sustainability action plan: setting goals including net zero carbon emissions from direct operations by 2030; and using 30% less water in every drink it makes.
Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?
Six beverage brands make the BrandZ Top 75 Most Valuable UK Brands ranking. What have these brands – which include BrewDog and Gordon’s Gin – done so well to put them alongside big names like Dyson, Jaguar and M&S?
Diageo says it has made a ‘good start’ to fiscal 21 as markets start to recover from the COVID-19 pandemic: with the US in particular showing ‘resilient consumer demand’.
The drinks trade has faced one of its “most challenging times ever” Dayalan Nayager, managing director, Diageo Great Britain, Ireland and France has said.
Diageo will debut a 100% plastic-free, paper-based spirits bottle for Johnnie Walker in early 2021; while PepsiCo and Unilever plan to follow suit with their own brands
Diageo has announced that its new Kentucky whiskey distillery – which will start distilling Bulleit next year – is expected to be ‘one of the largest carbon neutral distilleries in North America’.
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Spirits companies around the world are donating alcohol and production facilities to make hand sanitizer. In the US, the Distilled Spirits Council of the US is streamlining efforts in a dedicated portal to connect suppliers, producers and medical professionals....
Spirits giant Diageo has pledged to provide more than eight million bottles of hand sanitiser – through donating two million litres of alcohol to manufacturing partners – in the fight against COVID-19.
With the economic fallout from the COVID-19 crisis only likely to worsen, the federal government is announcing different forms of aid packages. US alcohol associations are now asking for assistance.
US consumers spent $2.6bn buying alcohol online last year, but experts say it could be billions more. Alcohol ecommerce penetration is ‘abysmally low’ which Rabobank believes could have 'profound consequences' on the industry.
