Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.
Diageo's beer brands will replace plastic ring carriers and shrink wrap with recyclable and biodegradable cardboard: the equivalent of removing 40 million plastic bottles from the world.
Diageo is bringing whisky tasting to the home with a voice activation pilot through Amazon Alexa Skill, to make its Talisker brand, produced on the Isle of Skye, accessible to more people.
Diageo’s Bundaberg Rum has partnered with milk and dairy brand Pauls to launch three Christmas products; Pauls Bundaberg Rum Premium Rumball Custard; Pauls Bundaberg Rum Premium Vanilla Rum Custard; and Pauls Bundaberg Rum Flavoured Egg Nog.
By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when it comes to digital, write Jon Reay of Rewrite Digital.
Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...
Diageo has acquired Belsazar to expand in the aperitif sector as consumers shift towards more casual occasions, seeing demand for lower ABV (Alcohol By Volume) cocktails and an increase in long drinks.
Diageo-owned Guinness has released a 'full-flavored, non-alcoholic' lager, Open Gate Pure Brew, created after two years of experimentation by brewers at St. James Gate in Dublin, Ireland.
