Diageo

AI beer, robotic cocktail makers, and connected cocktail libraries - what next for digital?

Guest article

Digital remains untapped by drinks firms

By Jon Reay, founder, Rewrite Digital

By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when it comes to digital, write Jon Reay of Rewrite Digital.

Alcohol accounts for 4.7% of brick-and-mortar grocery sales in the US - and just 0.7% online. Diageo's Distill Ventures explains why.

Digital natives? ‘Drink brands are behind the times’

By Rachel Arthur

Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...

Gordon's Pink gin, launched last year. Pic: Diageo

Gin and tequila boost Diageo sales

By Rachel Arthur

Diageo’s gin and tequila brands saw strong growth over the last six months of 2017, thanks to brands such as Tanqueray gin and Don Julio tequila.

Open Gate Pure Brew is currently available in Dublin and will roll out to the rest of the Ireland in March. Pic: Guinness/YouTube

Guinness launches non-alcoholic lager in Ireland

By Mary Ellen Shoup

Diageo-owned Guinness has released a 'full-flavored, non-alcoholic' lager, Open Gate Pure Brew, created after two years of experimentation by brewers at St. James Gate in Dublin, Ireland.

The new up-cycled mash tun bar at Blair Athol

Diageo sees rise in Scotch whisky tourism

By Rachel Arthur

Diageo has seen a 7% rise in the number of tourists visiting its 12 distillery visitor centres in Scotland, which it says highlights another boom year for Scotch whisky tourism. 

Diageo says the industry has a responsibility to support recycling infrastructure. Pic:iStock/joegolby

Diageo looks at packaging in innovation agenda

By Rachel Arthur

Diageo says it will increase the use of alternative materials in packaging as part of its ‘innovation agenda’: particularly with attention to plastic packaging that meets its sustainable packaging commitments. 

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