Diageo

Unique flavors and alternate aging methods are a main focus area for craft distillers in specialized cocktails.  Pic: Getty/CabecaDeMarmore

BEVERAGE FORUM 2019

A ‘complex’ consumer base challenges US alcohol

By Beth Newhart

Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.

Guinness stops using plastic packaging with its beer

Guinness stops using plastic packaging with its beer

By Rachel Arthur

Diageo's beer brands will replace plastic ring carriers and shrink wrap with recyclable and biodegradable cardboard: the equivalent of removing 40 million plastic bottles from the world.

Bundaberg Rum &h Pauls launch 3 Christmas drinks. Photo: Diageo.

Bundaberg Rum & Pauls launch three Christmas products

By Jenny Eagle

Diageo’s Bundaberg Rum has partnered with milk and dairy brand Pauls to launch three Christmas products; Pauls Bundaberg Rum Premium Rumball Custard; Pauls Bundaberg Rum Premium Vanilla Rum Custard; and Pauls Bundaberg Rum Flavoured Egg Nog.

AI beer, robotic cocktail makers, and connected cocktail libraries - what next for digital?

Guest article

Digital remains untapped by drinks firms

By Jon Reay, founder, Rewrite Digital

By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when it comes to digital, write Jon Reay of Rewrite Digital.

Alcohol accounts for 4.7% of brick-and-mortar grocery sales in the US - and just 0.7% online. Diageo's Distill Ventures explains why.

Digital natives? ‘Drink brands are behind the times’

By Rachel Arthur

Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...

Gordon's Pink gin, launched last year. Pic: Diageo

Gin and tequila boost Diageo sales

By Rachel Arthur

Diageo’s gin and tequila brands saw strong growth over the last six months of 2017, thanks to brands such as Tanqueray gin and Don Julio tequila.

Open Gate Pure Brew is currently available in Dublin and will roll out to the rest of the Ireland in March. Pic: Guinness/YouTube

Guinness launches non-alcoholic lager in Ireland

By Mary Ellen Shoup

Diageo-owned Guinness has released a 'full-flavored, non-alcoholic' lager, Open Gate Pure Brew, created after two years of experimentation by brewers at St. James Gate in Dublin, Ireland.

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