Beverage giant Diageo has committed to work ‘hand-in-hand’ with Irish barley farmers to support their transition to regenerative agricultural practices.
Guinness maker Diageo will invest £73m ($98m) in ‘Guinness at Old Brewer’s Yard’, a new microbrewery and culture hub in Covent Garden, London, set to open in Autumn 2023.
Diageo has extended its partnership with Molson Coors Beverage Company: which will see the latter distribute Diageo’s beer portfolio in most Central and Eastern European markets as of January.
Dassault Systèmes, Ardagh Group and EXXERGY will run ‘virtual twin’ trials on Diageo’s Johnnie Walker bottle, in order to research and develop a coating that will enable the glass bottle to be lightweighted without compromising its strength and shape.
A coalition of 25 breweries across the UK and Ireland – including Guinness and Adnams – have signed an open letter calling on world leaders to work together to combat the climate crisis.
Diageo has opened its first carbon neutral distillery in Lebanon, Kentucky: which is being used to produce Bulleit Bourbon and will later expand to other bourbon and American Whiskey brands.
Pulpex, a sustainable packaging tech company established by Diageo, and Stora Enso are partnering to industrialize the production of eco-friendly paper bottles and containers made from wood fiber pulp.
A new partnership between alcohol brands, online retailers and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol: with AB InBev, Molson Coors, Asahi, Drizly and Uber Eats all part of the...
Diageo has launched a 10 year sustainability action plan: setting goals including net zero carbon emissions from direct operations by 2030; and using 30% less water in every drink it makes.
Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?
Six beverage brands make the BrandZ Top 75 Most Valuable UK Brands ranking. What have these brands – which include BrewDog and Gordon’s Gin – done so well to put them alongside big names like Dyson, Jaguar and M&S?
Diageo says it has made a ‘good start’ to fiscal 21 as markets start to recover from the COVID-19 pandemic: with the US in particular showing ‘resilient consumer demand’.
The drinks trade has faced one of its “most challenging times ever” Dayalan Nayager, managing director, Diageo Great Britain, Ireland and France has said.
Diageo will debut a 100% plastic-free, paper-based spirits bottle for Johnnie Walker in early 2021; while PepsiCo and Unilever plan to follow suit with their own brands
Diageo has announced that its new Kentucky whiskey distillery – which will start distilling Bulleit next year – is expected to be ‘one of the largest carbon neutral distilleries in North America’.
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Spirits companies around the world are donating alcohol and production facilities to make hand sanitizer. In the US, the Distilled Spirits Council of the US is streamlining efforts in a dedicated portal to connect suppliers, producers and medical professionals....
Spirits giant Diageo has pledged to provide more than eight million bottles of hand sanitiser – through donating two million litres of alcohol to manufacturing partners – in the fight against COVID-19.
With the economic fallout from the COVID-19 crisis only likely to worsen, the federal government is announcing different forms of aid packages. US alcohol associations are now asking for assistance.
US consumers spent $2.6bn buying alcohol online last year, but experts say it could be billions more. Alcohol ecommerce penetration is ‘abysmally low’ which Rabobank believes could have 'profound consequences' on the industry.
Following the landmark success of George Clooney’s tequila brand Casamigos, a crop of celebrities have tried to mimic its popularity with their own labels in the US. But can the trend last and hold up against small label, craft tequilas?
Drinks giant Diageo has ramped up its start-up support programme by acquiring a majority stake in Seedlip, the “world’s first” distilled non-alcoholic spirit.
US-based wedding registry and e-commerce company Zola has teamed up with Diageo to develop a line of cocktails kits and gifts for the summer wedding season.
The first day of summer in the Northern Hemisphere is June 21, and the alcoholic beverage industry in the US is ready with a bevy of seasonal launches, promotional campaigns and refreshed packaging.
Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.
Diageo's beer brands will replace plastic ring carriers and shrink wrap with recyclable and biodegradable cardboard: the equivalent of removing 40 million plastic bottles from the world.
Diageo is bringing whisky tasting to the home with a voice activation pilot through Amazon Alexa Skill, to make its Talisker brand, produced on the Isle of Skye, accessible to more people.
Diageo’s Bundaberg Rum has partnered with milk and dairy brand Pauls to launch three Christmas products; Pauls Bundaberg Rum Premium Rumball Custard; Pauls Bundaberg Rum Premium Vanilla Rum Custard; and Pauls Bundaberg Rum Flavoured Egg Nog.
By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when it comes to digital, write Jon Reay of Rewrite Digital.
Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...
Diageo has acquired Belsazar to expand in the aperitif sector as consumers shift towards more casual occasions, seeing demand for lower ABV (Alcohol By Volume) cocktails and an increase in long drinks.
