Beer giant AB InBev has set its sights on conquering the energy drink market in India with its world-first Budweiser Beats product, setting an ambitious target of capturing 10% of total market share within two years despite it being a completely new sector.
International food standards body Codex Alimentarius has adopted a Framework for steviol glycosides that encompasses four different production technologies in a move that is expected to ‘benefit the entire stevia industry’.
Innovation in non-alcoholic spirits is helping Bacardi be part of the momentum behind low and no alcohol cocktails. Its latest launch - a new non-alcoholic spirit called Palette debuting in Europe this month - joins brands such as Martini non-alcoholic...
Monster Beverage Corporation will acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company for $330m, providing a springboard for the energy drink giant into the alcoholic beverage category.
The pandemic has left a “lasting impression on consumer behaviour, particularly in relation to food and beverage choices”, reckons Innova Market Insights, which has revealed personal health and the environment as its top trends of 2022.