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The researchers used wearable technology to test emotional responses. Image Source: Getty Images/Surapap Maneechote

Consumer responses to coffee assessed through wearable technology

By Augustus Bambridge-Sutton

Coffee is one of the world’s most popular drinks. While sensory questionnaires are a tried and tested way of assessing its quality, using technology to measure physical and mental responses can reduce biases and cut out the middleman. Now, researchers...

Source: Getty/Holly Wilmeth

Smoove's prebiotic beverages place African culture in the spotlight

By Deniz Ataman

Tapping into the multi-billion dollar functional beverage market, Smoove’s RTD prebiotic juice is a cultural nod to African representation through indigenous and traditional ingredients, like tropical almond, tamarind and African cherry, while responding...

Differences in Arabica coffee beans are due to chromosomal mutations, the study found. Image Source: Getty Images/AnthiaCumming

Coffee’s chromosome mutations: The potential for industry

By Augustus Bambridge-Sutton

Variations in the properties of arabica coffee, such as in taste, caffeine content and disease resistance, are determined by chromosome mutations, according to a recent study. But are these findings purely academic, or relevant to industry? And how could...

Pic:getty/tumsasedgars

When's the right time for a rebrand?

By Rachel Arthur

Pepsi, Ocean Spray and Nescafé have all debuted new looks so far in 2024. Marketing teams tell us how they know when it's the right time for a refresh.

Digital buying is central to how Gen Zers, people born between the mid-to-late 1990s and the early 2010s, are approaching food purchasing. GettyImages/Klaus Vedfelt

‘Glocal’-loving Gen Zers seek brand reliability in 2024

By Natasha Spencer-Joilliffe

Falling into loyalists and reluctants, Generation Z consumers value reliability and brand experience, remaining avid trendwatchers, looking for products on social channels that appeal to their price and quality expectations.

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