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New Australian beer shares its recipe on billboard adverts

Aussie beer shares its recipe on billboard adverts

By Rachel Arthur

Carlton & United Breweries' Pure Blonde Organic Lager is launching with a ‘disruptive marketing campaign for a disruptive new product’ – sharing its recipe on billboards across Australia.

Pic:iStock

Binge drinking falls globally

By Rachel Arthur

Binge drinking has fallen by 18% or more across the Americas, Europe and Africa, according to figures from the International Alliance for Responsible Drinking.

Coca-Cola Energy to hit the US in 2020

Coca-Cola Energy to launch in the US in 2020

By Rachel Arthur

Coca-Cola Energy – the first Coke branded energy drink – will roll out to the US next year: including with an exclusive Coca-Cola Energy Cherry launch.

A single pouch is designed to work on up to 16oz of coffee and remove 200mg of caffeine.

Decafino opens the coffee world to decaf drinkers on-the-go

By Beth Newhart

A pouch that can decaffeinate brewed beverages like coffee and tea has been developed by a chemical engineer from the University of Washington. Decafino’s commercial launch is planned for May of 2020 in the US.

Tea bags can be made from plastic or paper, or use a combination of the two. Pic:getty/alexthq

Plastic tea bags release microplastics into brew, says study

By Rachel Arthur

Plastic tea bags can release billions of microplastic and nanoplastic particles into a cup of tea, according to Canadian researchers. But while the scientists say some brands have shifted to plastic tea bags instead of paper ones, the industry counters...

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