With Coca-Cola and Bacardi’s RTD cocktail announced for a 2025 launch, we take a look at some of the other big name partnerships between soft drink giants and beverage alcohol heavyweights in this space.
Ready-to-drink alcohol keeps growing, and ready-to-serve is also making its mark. But is this set to peak or is there still runway for growth - and how big a part does it really play in the larger alcohol category? Industry leaders tell us how they see...
The International Alliance for Responsible Drinking (IARD) has teamed up with Google, Meta, Pinterest, Snap, TikTok and X to strengthen standards for advertising alcohol responsibly online.
Bacardi has announced the successful completion of the world’s first commercial production of glass spirits bottles fueled by hydrogen, in a trial that took place earlier this month.
What’s trending in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, tells us how the company is tracking continued growth in tequila, RTDs and rum.
Cocktails used to be about a fancy evening drink at a trendy bar. But lockdowns bred a new generation of at-home bartenders; hybrid workers have changed the concept of happy hour; and the convenience of RTDs has opened up a whole new set of potential...
What's big in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, explains how the company has shaped its portfolio for the summer months - along with his take on the trending tequila, RTD alcohol, and lower...
RTD alcohol has moved on from the cheap sugary versions of the 80s and 90s: and it will be premium versions that drive the fast-growing category forward, according to industry giant Bacardi.
Innovation in non-alcoholic spirits is helping Bacardi be part of the momentum behind low and no alcohol cocktails. Its latest launch - a new non-alcoholic spirit called Palette debuting in Europe this month - joins brands such as Martini non-alcoholic...
A new partnership between alcohol brands, online retailers and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol: with AB InBev, Molson Coors, Asahi, Drizly and Uber Eats all part of the...
Consumers will move outside their cocktail comfort zones in 2021 - in no small part due to increased confidence in at-home bartending during the pandemic - and with that will come an increased interest in exploring low to no options, says Bacardi.
Bacardi believes people will throw out the festive rule book this year and mix up their drinks choices: with over a third (38%) of people it recently surveyed looking forward to embracing ‘more modern’ Christmas customs.
Lockdowns are stretching into further weeks. What have people in the beverage industry learned from this new way of working - and how are they making the most of their time? We find out how businesses are adapting.
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...
In 2014 Bacardi set out a goal to reduce its packaging by 10%, but says that since then it’s learned that sustainability in packaging is about a lot more than weight.
France-based company Saverglass has started production at its first North American factory, in Jalisco, Mexico. The $120m facility has created 400 jobs producing high end and premium glass bottles.
Bacardi says its facility in Puerto Rico has experienced some damage following Hurricane Maria, but that the supply of Bacardi rum will not be affected.
Young people are exposed to ‘extensive alcohol marketing’ and governments around the world need to strengthen rules, say public health experts, as a supplement on the subject is published in the journal Addiction. But the Alcohol Information Partnership,...
The Alcohol Information Partnership (AIP) has been launched in the UK this week. With Diageo, Brown-Forman and Pernod Ricard among its members, the group aims to ‘ensure the debate around alcohol and alcohol misuse remains balanced’.
The International Alliance for Responsible Drinking – a group supported by global alcohol beverage companies including AB InBev, Heineken and Diageo – says ‘good progress’ has been made on a set of commitments to reduce alcohol related harm.
Bacardi says a biomass boiler at a whisky distillery has cut its carbon footprint by 90%, while SodaStream is running a $2.75m advertising campaign on the streets of three US cities. Meanwhile, Corona is gearing up for its next Sunset festival… read on...
This week international brewer Heineken set itself a new water consumption challenge, while a small UK brewer found itself in a twitter spat with a politician. Read on for more nuggets of news in this week’s Beverage Bites feature.
Bacardi claims to have made a “breakthrough” in spirit production technology with a new liquor named TANG, that is distilled entirely from green tea leaves.
The global beverage sector is thriving - driven by dynamic and creative individuals around the world. But do you or a colleague have what it takes to be recognized by your industry peers?
Bombay Sapphire’s master distiller is already planning to expand the brand’s newly commissioned Laverstoke Mill distillery, at a cost of millions, by installing two new stills.
Suntory’s $16bn takeover of Beam Inc. shocked many industry insiders but the likes of Diageo, Pernod Ricard and Bacardi likely sighed with relief, according to Rabobank.
Fever-Tree CEO Charles Rolls insists Schweppes is no longer the ‘great old British company it was’ and insists the brand is scared by his firm’s giant steps in premium spirits mixers.
Workers at Ardagh Glass in Yorkshire and Scotland have called off industrial action which was due to start at the weekend, after management gave them an improved pay offer.
Bacardi is in danger of losing its ‘coveted position’ as the world’s bestselling rum to Philippines rum brand Tanduay, according to a new survey of spirits brands sales in 2012.
Bacardi USA has partnered with the Coca-Cola Company and university researchers to created a robotic bartending system called Makr Shakr, and says it can help ‘bring spirits into the digital age’.
HOUSTON BREWERY GENERAL MANAGER INVESTIGATING CLAIMS WITH OSHA
An influential US Department of Labor safety body has cited Anheuser-Busch, alleging that the firm failed to protect Houston brewery workers from exposure to carbon dioxide and other workplace hazards.
NEW UK DISTILLERY WILL HAVE 'SIGNIFICANTLY LARGER' 3.5M CASE CAPACITY
Bombay Sapphire’s new master distiller Nik Fordham tells BeverageDaily.com it is an ‘exciting time’ for the Bacardi-owned spirit in terms of brand extensions, while the broader gin category is enjoying a renaissance.
Bond credit rating business Moody’s has revised its outlook for the global beverage industry upwards, citing rising middle class demand in emerging markets for high-end wines and spirits from the likes of Diageo, Heineken and Bacardi.
Bacardi Bottling Corporation faces a fine of $192,000 after multiple OSHA citations for alleged safety violations, one of which led to a US young worker being crushed to death by a palletizer.
