‘Transcendent spirit’ Bacardi risks losing lead in global rum sales

By Ben BOUCKLEY

28-May-2013 Last updated on 18-Mar-2017 at 09:44 GMT

Bacardi is in danger of losing its ‘coveted position’ as the world’s bestselling rum to Philippines rum brand Tanduay, according to a new survey of spirits brands sales in 2012.

Bacardi USA partners Coke and MIT to bring ‘spirits into digital age’

14-May-2013

By Ben BOUCKLEY

Bacardi USA has partnered with the Coca-Cola Company and university researchers to created a robotic bartending system called Makr Shakr, and says it can help ‘bring spirits into the digital age’.

Bombay Sapphire Master Distiller talks of 'exciting times' on line extensions for Bacardi brand

29-Mar-2013

By Ben BOUCKLEY

Bombay Sapphire’s new master distiller Nik Fordham tells BeverageDaily.com it is an ‘exciting time’ for the Bacardi-owned spirit in terms of brand extensions, while the broader gin category is enjoying a renaissance.

Bacardi Bottling Corporation faces $192,000 fine after worker ‘crushed to death’

12-Feb-2013

By Ben BOUCKLEY

Bacardi Bottling Corporation faces a fine of $192,000 after multiple OSHA citations for alleged safety violations, one of which led to a US young worker being crushed to death by a palletizer.