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Crave pinapple and coconut: a 'natural energy drink with immunity support'

NPD in functional and fortified beverages

By Rachel Arthur

Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.

Pic:gettypremyudatospim

Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...

Pic:getty/yuliia

Volvic rolls out 100% rPET bottle

By Rachel Arthur

Danone’s natural spring water brand Volvic will be packaged in 100% rPET bottles in Switzerland and Germany by the end of the year; while 100% rPET bottles wil be used across its whole US portfolio from 2021.

TaB's popularity peaked in the 80s, but today Diet Coke & Zero Sugar are the strongest sugar-free brands. Pic: Coca-Cola.

Coca-Cola discontinues TaB diet soda in the US

By Rachel Arthur

TaB – The Coca-Cola Company’s first ever diet soft drink launched in 1963 – will be discontinued in the US as the company continues to streamline its SKUs.

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