Shifting consumer taste is causing major beverage companies to adapt, make ‘healthy’ drinks taste better and be more accessible. Coca-Cola is using its Freestyle machines and new bubbler dispensers to highlight its ‘craft, elevated’ drinks in the market.
Beverage giant Coca-Cola and New Zealand dairy major Fonterra have partnered in what has been deemed a Strategic Alliance in South East Asia, with the first range of products from this having just been launched in Vietnam under the Nutriboost brand.
Coca-Cola Coffee and Coca-Cola Energy could spearhead the evolution of brand Coca-Cola, as beverage categories continue to blur and Coca-Cola looks to maintain momentum for its flagship brand.
Coca-Cola has launched the first sugar-free flavoured water under the brand “I LOHAS” in Japan, with the firm striving to respond to growing demand for better-for-you products.
A major component of Coca-Cola India’s growth strategy in the near future includes the roll-out of a full range of ethnic drinks in the country, utilising local ingredients such as cumin, buttermilk and various local fruits.
Coca-Cola Amatil will expand its corporate venture capital platform Amatil X to Indonesia, seeking to capitalise on Jakarta’s growing reputation as ‘the next start-up capital of South-East Asia’.
Ultra-filtered milk brand fairlife (backed by Coca-Cola) is increasing its production and distribution capacity with plans to build a $200m, 300,000-square-foot facility in a suburb outside of Phoenix, Arizona. The new facility is slated to be operational...
Suntory Beverage & Food is set to launch its new Pepsi Japan Cola exclusively in the country next month, in its latest bid to put the fizz back into the market as consumers increasingly opt for healthier options.
De-cocainized coca leaf extract makes diet cola sodas taste better, according to a patent, and the scientist behind it is promising "a revolution in soda beverages that benefits the people of South America, not anonymous multinationals".
Coca-Cola dips into alcohol alternatives with the launch of Bar None, a collection of ready-to-drink mocktails. It's a new look for Coke with a “shift in the growth mindset of the company” that is “adopting more growth behaviors, being curious, taking...
Coca-Cola Amatil will use 100% sustainable sugar in its entire Australian non-alcoholic drinks range, and has yet more sustainable initiatives up its sleeve.
Coca-Cola is interested in future LED developments after partnering with Berlin-based Inuru, Organic Light Emitting Diodes (OLED) to launch a limited edition light up bottle label campaign.
