Speaking at Expo West in 2015 two years after selling his coconut water brand to Coca-Cola, ZICO founder Mark Rampolla observed that his nine years running the business had been “absolutely brutal.” Six years later, he’s back at the helm, after buying...
Coca-Cola is replacing its front-of-pack logo with a series of resolutions representing hope and optimism for 2021 as part of its ‘Open to Better’ campaign in the UK.
Coca-Cola European Partners is investing in Lavit – a US company behind a compact countertop beverage system – as it seeks to reduce packaging waste and carbon footprints.
By Danielle Jackson, strategic planner, Zeal Creative
The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...
The Coca-Cola Co. is trying to make the best of a bad situation by using the pandemic, which had decimated its revenues with the closure of public places, as a “catalyst for change” to “drive out some of the bureaucracy,” refocus on local opportunities...
Coca-Cola European Partners plans to become a Net Zero business by 2040: reducing GHG emissions; turning to sustainable packaging; and investing €250m in decarbonisation initiatives.
Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?
Coca-Cola has unveiled the first-generation prototype of its paper bottle: saying it is convinced that paper packaging has a role to play in the future.
Coca-Cola European Partners' Topo Chico Hard Seltzer launch in Europe signals the start of a new strategy in alcohol. And the bottler hopes its proposed acquisition of Coca-Cola Amatil will give it insights for success in the category.
Coca-Cola will enter the alcohol category in Europe with the launch of Topo Chico Hard Seltzer in select markets next month. The brand will roll out across Europe in 2021.
Coca-Cola European Partners (CCEP) has made a non-binding proposal to acquire Coca-Cola Amatil, the Coca-Cola bottler in Australia, New Zealand and Indonesia.
TaB – The Coca-Cola Company’s first ever diet soft drink launched in 1963 – will be discontinued in the US as the company continues to streamline its SKUs.
