Coca-Cola

Pic:getty/wenjinchen

The best global beverage brands of 2020

By Rachel Arthur

Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?

TaB's popularity peaked in the 80s, but today Diet Coke & Zero Sugar are the strongest sugar-free brands. Pic: Coca-Cola.

Coca-Cola discontinues TaB diet soda in the US

By Rachel Arthur

TaB – The Coca-Cola Company’s first ever diet soft drink launched in 1963 – will be discontinued in the US as the company continues to streamline its SKUs.

The first bottles will be produced at the blender next year. Pic:innocent

Innocent creates carbon neutral, ‘super-sustainable’ production site

By Rachel Arthur

Juice and smoothie maker innocent is building a $250m carbon neutral production site – dubbed ‘the blender’ – at the Port of Rotterdam in the Netherlands. With the first bottles due to come off the lines in 2021, innocent says the project is a symbol...

Pic:getty/artrush

Hard seltzer storm: Big brands take seltzer strategies up a notch

By Rachel Arthur

Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...

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