Beverage manufacturers in the Asia Pacific region wanting to follow Coca-Cola’s lead by launching red-coloured beverages need to offer products that both fulfil the visual appeal, as well as clean label demands of consumers.
Coca-Cola Zero Sugar Byte – which ‘brings the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds’ – is launching across global markets.
Coca-Cola is reinvigorating growth in its once-stale core sparkling beverage portfolio and earning accolades from investment analysts by leveraging consumer-led innovation, revenue growth management and personalized marketing.
An eco-focused advertising campaign for Innocent Drinks, a brand owned by The Coca-Cola Company, has been judged by the Advertising Standards Authority (ASA) to be ‘misleading’.
Coca-Cola Starlight launches in the US this month, with the ‘intergalactic flavor’ the first in a series of launches designed to update and refresh the brand for its Gen Z consumers.
By Stuart Ward, Head of Sales Capabilities, Coca-Cola HBC
Coca-Cola Hellenic Bottling Company developed its own 'Sales Academy' in 2021: which provides continuous learning opportunities for employees. Stuart Ward, Head of Sales Capabilities, explains why it's a game changer for the company.
Coca-Cola made a big entry into the coffee category in 2019 with the acquisition of Costa, the world’s second largest coffee chain. But with the core of the business focused on the on-trade, how has the pandemic hit its coffee strategy?
Coca-Cola has announced that at least 25% of its beverages sold globally across its portfolio will be sold in refillable or returnable packaging by 2030, scaling up initiatives such as its ‘universal bottle’.
Value-added milk brand fairlife LLC, a subsidiary of Coca-Cola, has surpassed $1bn in retail sales, breathing new life into the sluggish fluid milk category.
Following on from their Topo Chico Hard Seltzer collaboration, Molson Coors and The Coca-Cola Company will launch new alcohol drinks inspired by the Simply Juices brand.
By Annie Dumitrescu, Head of Digital Commerce, Coca-Cola HBC
Coca-Cola Hellenic Bottling Company is accelerating its Digital Commerce capability to further drive customer connection. Annie Dumitrescu, head of digital commerce at CCHBC, explains how in this guest article.
The Coca-Cola Co. appears to be making a run for the pole position in the fast-growing sports performance and hydration category with the $5.6bn acquisition of the remaining stake of BodyArmor announced yesterday – but is the deal enough to topple PepsiCo’s...
The Coca-Cola Company, Changchun Meihe Science & Technology and UPM have announced the first planned commercialization of new tech to create plant-based monoethylene glycol (bMEG): which can replace traditional oil-based MEG in PET bottles.
Beverage giant Coca-Cola has observed a rise in demand for beverages with zero-sugar and reduced-sugar formulations in the South East Asian region, which became even more pronounced after the COVID-19 pandemic hit.
On its path to achieving zero waste and net zero GHG emissions, Coca-Cola Europacific Partners is advocating for deposit recycling schemes across Great Britain. Julian Hunt, VP of Communications & Public Affairs tells FoodNavigator this would help...
Full Sail IP Partners, a Warburg Pincus-backed investment firm set up to acquire brands, has bought the Odwalla juice and smoothie brand from Coca-Cola - which discontinued it last year - for an undisclosed sum.
Coca-Cola Europacific Partners (CCEP) sites at Jordbro in Sweden and Vilas del Turbón in Spain have been certified as carbon neutral: marking part of a pilot program which aims to see at least six sites certified by the end of 2023.
Coca-Cola remains the world’s most valuable soft drink brand, although Red Bull and Dr Pepper are the fastest growers, according to rankings from Brand Finance.
Is it misleading to call iced tea containing 24g of added sugar per serving (48% of the daily value) ‘slightly sweet’? Not according to a New York judge, who has just dismissed a putative class action lawsuit vs Coca-Cola over Gold Peak Tea.
Coca-Cola’s Topo Chico Hard Seltzer has entered a buzzing – but also competitive – hard seltzer market. What has the company learned from its first months in the US and other markets? And with the brand representing Coca-Cola’s first global push into...
The Coca-Cola Co. plans to build on the strong momentum in its second quarter that allowed it to raise its full-year guidance by intensifying the amount and efficacy of promotions going forward and continuing to innovate with a ‘disciplined approach to...
As new measures come into force to reduce plastic waste in the European Union, Coca-Cola is calling for a dramatic improvement in the region’s recycling capacity to help it achieve its ambitious target of using 100% recycled rPET bottles across its total...
Coca-Cola Japan has developed a barley tea, green tea and coffee freeze-dried cube under the 1,2,CUBE brand to bring an innovative, convenient, and environmentally friendly solution to the instant beverage market.
Brands with heavy, bulky and perishable products that are difficult or expensive to ship direct-to-consumer need not write-off e-commerce as cost prohibitive or lag behind competitors in other consumer categories when it comes to online sales penetration,...
The European Commission has launched a probe into Coca-Cola over potential violations to competition rules. The news comes as debate over implementation of the bloc’s approach to Unfair Trade Practices (UTPs) intensifies, with retailers flagging the negotiating...
Coca-Cola has announced it will be discontinuing Coca-Cola Energy in North America, a beverage brand the company introduced early last year to establish a foothold in the energy drink category dominated by the likes of Monster Energy and Red Bull.
The Coca-Cola Company, Colgate-Palmolive Company and Unilever have joined AB InBev’s 100+ Accelerator to fund and pilot sustainable innovation in supply chains.
PepsiCo is exploring personalized options with big-hitter Gatorade; while Coca-Cola is backing up-and-coming premium sports drink BodyArmor. How are the two beverage giants navigating the sports drinks category?
Coca-Cola Amatil (Amatil) is putting its sale to Coca-Cola European Partners (CCEP) to the vote next month, and the company has told shareholders the deal is as good as it gets, warning that share prices could fall if it doesn’t go ahead.
Coca-Cola Amatil does not expect any major changes to its recently-published 20-year sustainability plan even if its takeover transaction with Coca-Cola European Partners (CCEP) plays out as planned and ownership of the firm changes.
Trademark Coca-Cola will roll out 100% rPET bottles in a 13.2oz size across the US this summer, following the launch of the bottles in select states this month.
Speaking at Expo West in 2015 two years after selling his coconut water brand to Coca-Cola, ZICO founder Mark Rampolla observed that his nine years running the business had been “absolutely brutal.” Six years later, he’s back at the helm, after buying...
Coca-Cola is replacing its front-of-pack logo with a series of resolutions representing hope and optimism for 2021 as part of its ‘Open to Better’ campaign in the UK.
Coca-Cola European Partners is investing in Lavit – a US company behind a compact countertop beverage system – as it seeks to reduce packaging waste and carbon footprints.
By Danielle Jackson, strategic planner, Zeal Creative
The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...
The Coca-Cola Co. is trying to make the best of a bad situation by using the pandemic, which had decimated its revenues with the closure of public places, as a “catalyst for change” to “drive out some of the bureaucracy,” refocus on local opportunities...
Coca-Cola European Partners plans to become a Net Zero business by 2040: reducing GHG emissions; turning to sustainable packaging; and investing €250m in decarbonisation initiatives.
Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?
