Brands with heavy, bulky and perishable products that are difficult or expensive to ship direct-to-consumer need not write-off e-commerce as cost prohibitive or lag behind competitors in other consumer categories when it comes to online sales penetration,...
The European Commission has launched a probe into Coca-Cola over potential violations to competition rules. The news comes as debate over implementation of the bloc’s approach to Unfair Trade Practices (UTPs) intensifies, with retailers flagging the negotiating...
Coca-Cola has announced it will be discontinuing Coca-Cola Energy in North America, a beverage brand the company introduced early last year to establish a foothold in the energy drink category dominated by the likes of Monster Energy and Red Bull.
The Coca-Cola Company, Colgate-Palmolive Company and Unilever have joined AB InBev’s 100+ Accelerator to fund and pilot sustainable innovation in supply chains.
PepsiCo is exploring personalized options with big-hitter Gatorade; while Coca-Cola is backing up-and-coming premium sports drink BodyArmor. How are the two beverage giants navigating the sports drinks category?
Coca-Cola Amatil (Amatil) is putting its sale to Coca-Cola European Partners (CCEP) to the vote next month, and the company has told shareholders the deal is as good as it gets, warning that share prices could fall if it doesn’t go ahead.
Coca-Cola Amatil does not expect any major changes to its recently-published 20-year sustainability plan even if its takeover transaction with Coca-Cola European Partners (CCEP) plays out as planned and ownership of the firm changes.
Trademark Coca-Cola will roll out 100% rPET bottles in a 13.2oz size across the US this summer, following the launch of the bottles in select states this month.
Speaking at Expo West in 2015 two years after selling his coconut water brand to Coca-Cola, ZICO founder Mark Rampolla observed that his nine years running the business had been “absolutely brutal.” Six years later, he’s back at the helm, after buying...
Coca-Cola is replacing its front-of-pack logo with a series of resolutions representing hope and optimism for 2021 as part of its ‘Open to Better’ campaign in the UK.
Coca-Cola European Partners is investing in Lavit – a US company behind a compact countertop beverage system – as it seeks to reduce packaging waste and carbon footprints.
By Danielle Jackson, strategic planner, Zeal Creative
The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...
