Shifting consumer taste is causing major beverage companies to adapt, make ‘healthy’ drinks taste better and be more accessible. Coca-Cola is using its Freestyle machines and new bubbler dispensers to highlight its ‘craft, elevated’ drinks in the market.
Beverage giant Coca-Cola and New Zealand dairy major Fonterra have partnered in what has been deemed a Strategic Alliance in South East Asia, with the first range of products from this having just been launched in Vietnam under the Nutriboost brand.
A major component of Coca-Cola India’s growth strategy in the near future includes the roll-out of a full range of ethnic drinks in the country, utilising local ingredients such as cumin, buttermilk and various local fruits.
Ultra-filtered milk brand fairlife (backed by Coca-Cola) is increasing its production and distribution capacity with plans to build a $200m, 300,000-square-foot facility in a suburb outside of Phoenix, Arizona. The new facility is slated to be operational...
Suntory Beverage & Food is set to launch its new Pepsi Japan Cola exclusively in the country next month, in its latest bid to put the fizz back into the market as consumers increasingly opt for healthier options.
De-cocainized coca leaf extract makes diet cola sodas taste better, according to a patent, and the scientist behind it is promising "a revolution in soda beverages that benefits the people of South America, not anonymous multinationals".
Coca-Cola dips into alcohol alternatives with the launch of Bar None, a collection of ready-to-drink mocktails. It's a new look for Coke with a “shift in the growth mindset of the company” that is “adopting more growth behaviors, being curious, taking...