With Coca-Cola Energy now rolling out across the world, will PepsiCo counterattack with a Pepsi Energy launch, or does it have a different take on the energy category to its biggest rival?
Coca-Cola maintains its position as the most valuable soft drink brand, with the revival of Diet Coke helping protect the brand in an increasingly challenging market, according to Brand Finance.
Australian beverage giant Coca-Cola Amatil has recently announced its pioneering development of a 100% recyclable, carbonated-pressure proof soft drink bottle.
An arbitration tribunal has ruled that Coca-Cola can continue to sell its new Coca-Cola Energy drink, ending a dispute with Monster over the conditions of their partnership.
From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.
Coca-Cola brands Honest Tea, Glacéau Smartwater and Chaudfontaine mineral water will all be sold in 100% rPET bottles in Europe by 2020, replacing 9,000 tonnes of virgin plastic.
As The Coca-Cola Company broadens its portfolio, it sees ‘tremendous opportunity’ in coffee: outlining plans for RTD drinks, packaged coffee for the home, and on-the-go occasions through its acquisition of Costa coffee.
Shifting consumer taste is causing major beverage companies to adapt, make ‘healthy’ drinks taste better and be more accessible. Coca-Cola is using its Freestyle machines and new bubbler dispensers to highlight its ‘craft, elevated’ drinks in the market.
Beverage giant Coca-Cola and New Zealand dairy major Fonterra have partnered in what has been deemed a Strategic Alliance in South East Asia, with the first range of products from this having just been launched in Vietnam under the Nutriboost brand.
Coca-Cola Coffee and Coca-Cola Energy could spearhead the evolution of brand Coca-Cola, as beverage categories continue to blur and Coca-Cola looks to maintain momentum for its flagship brand.
