Coca-Cola

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News in brief

Coca-Cola launches bespoke typeface

By Rachel Arthur

Coca-Cola has launched its first company-wide proprietary typeface, TCCC Unity, drawing inspiration from ‘the modernist American typography movement and Coca-Cola’s unique personality’.

Coca-Cola launches Fuze Tea in Europe

Coca-Cola launches Fuze Tea in Europe

By Rachel Arthur

Coca-Cola is rolling out one of its fastest growing brands - the low calorie premium iced tea, Fuze Tea - in Europe this month. In the UK the drink will escape the upcoming sugar tax thanks to its use of the sweetener stevia.

Pic:gettyimages

From plain to premium: Adding value in bottled water

By Rachel Arthur

While bottled water may fundamentally be the simplest of beverages, the category is evolving with an explosion of flavors, fortification and functionality to offer something more to today’s consumers.

Coca-Cola Plus Coffee launches in Australia

Coca-Cola Plus Coffee launches in Australia

By Rachel ARTHUR

Coca-Cola has launched Coca-Cola Plus Coffee in Australia today: a cola with ‘the delicious taste of Coca-Cola Classic but with the unmistakable aroma of real coffee’.

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