While soda may have dominated shelves in the 1990s, today’s shoppers are seeking increasingly sophisticated functional beverages. Data company Kantar has analyzed consumer behavior in a new report that highlights the last three decades in the US beverage...
Coca-Cola is hosting a recycling challenge at the AIPIA (Active, Intelligent, Packaging Industry Association) Congress in Amsterdam in November asking attendees to pitch a smart design that can resolve drink’s packaging waste.
Coke makes foray into alcohol while brewer spends billions on beauty
Coca-Cola Japan has set its sights on the local ‘relaxation drink’ market with a recent investment in newly-established beverage company Endian and its unique hemp-containing drink Chill Out.
Convenience store and gas station shopping habits for US consumers are analysed in GasBuddy’s 2019 C-Store Beverage Study, showing more impulse buys and higher demand for bottled water.
With Coca-Cola Energy now rolling out across the world, will PepsiCo counterattack with a Pepsi Energy launch, or does it have a different take on the energy category to its biggest rival?
Coca-Cola maintains its position as the most valuable soft drink brand, with the revival of Diet Coke helping protect the brand in an increasingly challenging market, according to Brand Finance.
Australian beverage giant Coca-Cola Amatil has recently announced its pioneering development of a 100% recyclable, carbonated-pressure proof soft drink bottle.
An arbitration tribunal has ruled that Coca-Cola can continue to sell its new Coca-Cola Energy drink, ending a dispute with Monster over the conditions of their partnership.
From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.
