PepsiCo is exploring personalized options with big-hitter Gatorade; while Coca-Cola is backing up-and-coming premium sports drink BodyArmor. How are the two beverage giants navigating the sports drinks category?
Coca-Cola Amatil (Amatil) is putting its sale to Coca-Cola European Partners (CCEP) to the vote next month, and the company has told shareholders the deal is as good as it gets, warning that share prices could fall if it doesn’t go ahead.
Coca-Cola Amatil does not expect any major changes to its recently-published 20-year sustainability plan even if its takeover transaction with Coca-Cola European Partners (CCEP) plays out as planned and ownership of the firm changes.
Trademark Coca-Cola will roll out 100% rPET bottles in a 13.2oz size across the US this summer, following the launch of the bottles in select states this month.
Speaking at Expo West in 2015 two years after selling his coconut water brand to Coca-Cola, ZICO founder Mark Rampolla observed that his nine years running the business had been “absolutely brutal.” Six years later, he’s back at the helm, after buying...
Coca-Cola is replacing its front-of-pack logo with a series of resolutions representing hope and optimism for 2021 as part of its ‘Open to Better’ campaign in the UK.
Coca-Cola European Partners is investing in Lavit – a US company behind a compact countertop beverage system – as it seeks to reduce packaging waste and carbon footprints.
By Danielle Jackson, strategic planner, Zeal Creative
The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...
The Coca-Cola Co. is trying to make the best of a bad situation by using the pandemic, which had decimated its revenues with the closure of public places, as a “catalyst for change” to “drive out some of the bureaucracy,” refocus on local opportunities...
Coca-Cola European Partners plans to become a Net Zero business by 2040: reducing GHG emissions; turning to sustainable packaging; and investing €250m in decarbonisation initiatives.
Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?
