Coca-Cola

Source: Getty/	Makiko Tanigawa

Coca-Cola: 'Recycling rates aren’t dramatically shifting'

By Elizabeth Crawford

Even though 59% of Americans have access to curbside recycling, only 27% of plastic bottles are currently recycled – a grim statistic that is not only bad for the environment but also bad for CPG businesses, such as The Coca-Cola Co., that are striving...

Pic:getty/yagistudio

Coca-Cola to commercialize next-generation biomaterials

By Rachel Arthur

The Coca-Cola Company, Changchun Meihe Science & Technology and UPM have announced the first planned commercialization of new tech to create plant-based monoethylene glycol (bMEG): which can replace traditional oil-based MEG in PET bottles.

Later innovations from Odwalla included keto-friendly smoothies. Image credit: Odwalla

Full Sail IP Partners acquires Odwalla brand from Coca-Cola

By Elaine Watson

Full Sail IP Partners, a Warburg Pincus-backed investment firm set up to acquire brands, has bought the Odwalla juice and smoothie brand from Coca-Cola - which discontinued it last year - for an undisclosed sum.

Pic:getty/romanista

Coca-Cola reveals early learnings from Topo Chico Hard Seltzer launch

By Rachel Arthur

Coca-Cola’s Topo Chico Hard Seltzer has entered a buzzing – but also competitive – hard seltzer market. What has the company learned from its first months in the US and other markets? And with the brand representing Coca-Cola’s first global push into...

The new 100% rPET bottle will debut in Florida, California and some Northeast states in the US this month. Pic:Coca-Cola

Coke launches 100% rPET bottles in the US

By Rachel Arthur

Trademark Coca-Cola will roll out 100% rPET bottles in a 13.2oz size across the US this summer, following the launch of the bottles in select states this month.

Pic:getty/fortyforks

Limited editions: What do they deliver for beverage brands?

By Danielle Jackson, strategic planner, Zeal Creative

The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...