Taste sensitivity could be an untapped sector for beverages like wine and coffee, according to new research from Cornell University. Supertasters and nontasters respond differently to sensory information, with potential for new marketing strategies.
Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.
It’s not often that people think of a small country in Southeast Asia as a trendsetter, but when it comes to kombucha, Malaysia saw the now-fashionable fermented tea rise to wild levels of popularity—and then wither away—years before the first hipster...
Alternate brewing methods, teas on tap, hard kombucha and more. The tea world is experimenting with “unique and more unusual, innovative ingredients” to keep consumers interested.
Global beverage alcohol is changing drastically: quality is soaring, traditional retail is declining and categories are converging. Beer took a slight dip last year, struggling with e-commerce and a 'drink less but better' approach from young...
Tea is following current trends in the food and beverage world: such as a drive toward health and wellness, a greater demand for transparency and growth in specialty products.
Functional food ingredient developer Lipofoods has revealed a 'highly bio-available' micro-encapsulated curcumin ingredient for use in beauty-from-within beverages.
The German Federal Institute for Risk Assessment (BfR) has raised concerns over the stability of sucralose when heated to high temperatures, and the potential for resulting health risks.
The craft beer industry is navigating a more mature growth pattern in 2019: a theme that was explored at the 36th annual Craft Brewers Conference (CBC) in Denver.
Waterloo Sparkling Water debuted an expanded portfolio at Natural Products Expo West last month, launching Strawberry and Grape flavors. It’s the latest in the increasingly crowded sparkling water category, where brands are seeking to separate themselves...
Last fall Dunkin’ announced a limited edition partnership with Harpoon Brewery for its first-ever beer, the Harpoon Dunkin’ Coffee Porter. The two have teamed up again for a warm weather brew, the Harpoon Dunkin' Summer Coffee Pale Ale. Dunkin’ also...
Hard seltzer brand White Claw is rolling out a new ‘anti-flavor’ this week. Pure is plain with no flavor, designed to serve as a base for other drinks or enjoyed alone as a vodka soda alternative.
