India’s economy is shifting to a strong middle class, giving rise to more premium, ethical and personalized products. Beverage brands are adapting to these trends similar to what’s popular in Western markets.
Docklight Brands is on its way to having a complete portfolio of CBD brands, including several beverages, edibles and skincare topicals. CEO Damian Marano is trying to cross categories and be the first total consumer products company in CBD.
Coffee brands have leaned into the cold brew trend in recent years: offering canned nitro cold brew, pre-mixed lattes and other versions of chilled RTD coffee. But consumers still haven’t abandoned their indulgent drinks.