Molson Coors

Molson Coors powers ahead with hard seltzer launches

Molson Coors powers ahead with hard seltzer launches

By Rachel Arthur

While coronavirus has delayed some innovations, Molson Coors is powering ahead with its hard seltzer strategy – the launch of Vizzy hard seltzer and Coors seltzer – and is ‘very pleased’ with the initial response.

Pic: Getty/Kristen Prahl

The top 50 craft brewers in the US

By Beth Newhart

The Brewers Association (BA), which represents US independent brewers, has released its annual top 50 list according to craft beer sales volume: along with an overall top 50 brewers list.

Hard seltzer products made up 20% of all online beer sales through Drizly on Super Bowl Sunday. Pic: Getty/Davizro

Beer and seltzer dominate ads and consumption for Super Bowl LIV

By Beth Newhart

Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.

Alcohol brands

Alcohol brands are making billion-dollar ecommerce mistakes

By Beth Newhart

US consumers spent $2.6bn buying alcohol online last year, but experts say it could be billions more. Alcohol ecommerce penetration is ‘abysmally low’ which Rabobank believes could have 'profound consequences' on the industry.

Follow us

Featured Events

View more

Products

View more

Webinars