Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...
While coronavirus has delayed some innovations, Molson Coors is powering ahead with its hard seltzer strategy – the launch of Vizzy hard seltzer and Coors seltzer – and is ‘very pleased’ with the initial response.
This time last year, consumers wanted drinks that were new and exciting, and sought out variety and an experience. But has coronavirus turned this completely on its head – are consumers now turning back towards familiar and trusted big brands?
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
The cannabis drug was federally legalized in Canada in 2018, and edibles in 2019, but the market has so far been slow to take off. Brands struggle with product preservation and are looking for more guidance from Health Canada.