Molson Coors

Madri Excepcional launches in Canada this month. Pic: Molson Coors

Madri Excepcional boosts Molson Coors’ premium push

By Rachel Arthur

Molson Coors has big plans for Madri Excepcional: a Spanish-style lager that’s growing fast in the UK and will now launch in North America. Meanwhile, the company is updating the Blue Moon brand to help it reach its potential; as well as debuting further...

Pic:getty/santimastudio

Molson Coors: 5 ways it plans to accelerate growth

By Rachel Arthur

Molson Coors says it has achieved the aims of its 2019 Revitalization Plan: now it wants to refine that strategy to accelerate growth. From digital transformation to ‘aggressive premiumization’, here’s how it’s going to do that.

Pic:getty/andyroberts

Tilray Brands acquires Truss Beverage Co

By Rachel Arthur

Cannabis and consumer packaged good company Tilray Brands is acquiring the remaining 57.5% equity ownership of Truss Beverage Co from Molson Coors Canada.

Pic:getty/marklawson

The top brewers and craft brewers in the US

By Rachel Arthur

The Brewers Association – the trade association dedicated to small and independent American brewers – has released its 2021 list of the US’ top brewers and craft brewers.

Pic:getty/artrush

Hard seltzer storm: Big brands take seltzer strategies up a notch

By Rachel Arthur

Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...

Huzzah is a 'pumped up, full-flavored' seltzer with added probiotics. Pic:MolsonCoors.

Molson Coors launches probiotic seltzer

By Rachel Arthur

Molson Coors is launching non-alcoholic HUZZAH Probiotic Seltzer in the US, promising more innovations in the non-alcoholic category are to follow.

Molson Coors powers ahead with hard seltzer launches

Molson Coors powers ahead with hard seltzer launches

By Rachel Arthur

While coronavirus has delayed some innovations, Molson Coors is powering ahead with its hard seltzer strategy – the launch of Vizzy hard seltzer and Coors seltzer – and is ‘very pleased’ with the initial response.

Pic: Getty/Kristen Prahl

The top 50 craft brewers in the US

By Beth Newhart

The Brewers Association (BA), which represents US independent brewers, has released its annual top 50 list according to craft beer sales volume: along with an overall top 50 brewers list.

Hard seltzer products made up 20% of all online beer sales through Drizly on Super Bowl Sunday. Pic: Getty/Davizro

Beer and seltzer dominate ads and consumption for Super Bowl LIV

By Beth Newhart

Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.

Alcohol brands

Alcohol brands are making billion-dollar ecommerce mistakes

By Beth Newhart

US consumers spent $2.6bn buying alcohol online last year, but experts say it could be billions more. Alcohol ecommerce penetration is ‘abysmally low’ which Rabobank believes could have 'profound consequences' on the industry.

Stock picture: getty/rusak

Molson Coors to cease production at California brewery

By Rachel Arthur

Molson Coors Beverage Company plans to stop production at its Irwindale, California, brewery by September. It has also entered into an agreement with Pabst Brewing Co, which gives Pabst the option to purchase the facility.

Consumer appetite for hard seltzer is based on occasion and flavored refreshment, which has given the category year-round success. Pic: Getty/hiro-y

No end in sight for US hard seltzer domination

By Beth Newhart

US hard seltzer consumption is set to triple by 2023. But will consumers be able to support the stream of new launches? And can other global markets mimic the success of seltzer in the US?