After less than a year on the market, Veryvell -- a sparkling CBD beverage brand launched by a joint venture (Truss) between Molson Coors and Canada-based cannabis and CBD supplier HEXO Corp -- is steadily expanding to new markets, gaining positive consumer...
Molson Coors Beverage Company has announced investments to increase hard seltzer production capacity in its Canadian operations by 300% and balance Canadian hard seltzer production between owned facilities and trusted third parties.
A new partnership between alcohol brands, online retailers and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol: with AB InBev, Molson Coors, Asahi, Drizly and Uber Eats all part of the...
Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...
While coronavirus has delayed some innovations, Molson Coors is powering ahead with its hard seltzer strategy – the launch of Vizzy hard seltzer and Coors seltzer – and is ‘very pleased’ with the initial response.
This time last year, consumers wanted drinks that were new and exciting, and sought out variety and an experience. But has coronavirus turned this completely on its head – are consumers now turning back towards familiar and trusted big brands?
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
The cannabis drug was federally legalized in Canada in 2018, and edibles in 2019, but the market has so far been slow to take off. Brands struggle with product preservation and are looking for more guidance from Health Canada.
Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
US consumers spent $2.6bn buying alcohol online last year, but experts say it could be billions more. Alcohol ecommerce penetration is ‘abysmally low’ which Rabobank believes could have 'profound consequences' on the industry.
Molson Coors Beverage Company plans to stop production at its Irwindale, California, brewery by September. It has also entered into an agreement with Pabst Brewing Co, which gives Pabst the option to purchase the facility.
Third quarter results for Molson Coors Brewing Company this week revealed major restructuring plans for its North American business. Relocations and job cuts will occur in order to ‘revitalize’ the company.
Truss Beverage Co – the joint venture between Molson Coors Canada and HEXO Corp – will launch six cannabis beverage brands in Canada. The first – a CBD-infused spring water produced in partnership with the team behind Flow Alkaline Spring Water – will...
After years of Coors Light popping up on the social media pages of the Jonas Brothers, MillerCoors has made the relationship official. Limited edition Jonas Brothers Coors Light will launch next month.
Coffee brands kick it up a notch in the fall, capitalizing on the category’s popularity during the colder months. From spiked cold brew to CBD infusions, US coffee is taking a fresh approach to autumn 2019.
In 2018 Molson Coors purchased Clearly Kombucha in California, and this year it's launched a hopped sparkling water in the UK. The beer giant is increasing its presence in the no/low ABV arena by moving outside of its core beer zone.
Irish-headquartered food company Kerry Group has inaugurated its new facility in India, which when fully operational, will support 300 new jobs, however, the group's consumer foods division, Kerry Foods, is to close its site in Burton in the UK with...
The newly formed Cannabis Beverage Producers Alliance (CBPA) says it wants to be ready to ‘capture a rare market opportunity,’ with edible cannabis products set to be permitted for legal sale in Canada later this year.
Anheuser-Busch debuted a Bud Light commercial during this year’s Super Bowl that slammed Miller Lite and Coors Light for using corn syrup in their beer. MillerCoors has now filed suit against AB InBev for “false and misleading advertising.”
After 2018 kicked off the popularity of wine-inspired ciders with rosé ciders, prosécco is now poised to be the next big trend. Crispin Cider Co. joins Woodchuck Hard Cider and Wyder’s Cider by debuting a new ‘pearsecco’ flavor.
Beer dominates the Super Bowl watch party, but wine, hard seltzer and spirits have started creeping into the game day spread. New Nielsen data suggests that an increase in female football fans is shifting demographics, reflected in alcohol choice for...