The bottle is made from 100% recycled glass (up from the previous 75% used in green glass bottles) and renewable or sustainable biofuels.
A total of 2 million glass bottles for Staropramen beer are now available on shelf in stores across the UK.
Molson Coors and glass container company Encirc have been bottling partners for almost 25 years, and the new low-carbon beer bottle will play a part in reducing Molson Coors’ carbon emissions across its global operations by 50% by 2025.
Fraser Thomson, Operations Director at Molson Coors Beverage Company said: “This trial is a major step for us in reducing the carbon footprint of our much-loved products, and we look forward to continuing to explore how we can implement this across our wider portfolio on a larger scale in the future.”
Rob Turvey, Sales and Marketing Director at Encirc added: “This is a massively exciting innovation opportunity for us at Encirc, Molson Coors and, of course, their consumers. This ground-breaking biofuel trial has shown the world the fundamental role that glass can play in supporting food and beverage organisations in their ambitions to decarbonise supply chains.”
The trial forms part of a project undertaken by Encirc (a Vidrala company) and industry research and technology organisation, Glass Futures under the Department for Business, Energy and Industrial Strategy (BEIS) Energy Innovation Programme.
Last month Carlsberg launched its low carbon bottle, which was also made in partnership with Encirc to reduce the carbon impact by up to 90%.