A $60m investment comes as Molson Coors’ hard seltzer portfolio continues to grow share across the country, and the company says it represents its commitment to ‘best-in-class’ brewing capabilities worldwide.
Alongside their current brewing operations, the Toronto and Fraser Valley Breweries are now producing malt and spirits-based beverages: including Vizzy Hard Seltzer and Coors Seltzer. The new production lines will allow the company to produce thousands of additional hectoliters each year.
The Chilliwack facility – which opened its doors in British Columbia in 2019 – will incorporate technologies to decrease the company’s carbon footprint, as well as its energy and water consumption through practices such as carbon dioxide recycling techniques.
Across the country, Molson Coors’s Toronto Brewery was founded in 1955 and is the company’s biggest Canadian facility. It has the capacity to brew 28 different brands, including core brands like Molson Canadian, Coors Light and Coors Original. It has now added the capability to produce 355ml cans: specifically for hard seltzer and flavored-alcoholic beverages.
The Canadian market for RTD beverages is currently estimated at 2.69 million hectoliters and Molson Coors’s market share in the hard seltzer & soda segment is 13.8% and growing since September 2022.