Celebrities and influencers have lost their credibility: real people want to hear from real people, says BrewDog co-founder James Watt. His new venture, announced this week, will reward everyday social media users when they post about a brand they love.
Katy Perry and Snoop Dogg are launching new beverages this month: as are plenty of beverage brands. We take a look at some of the latest products launching around the globe.
Consumers are returning to brick-and-mortar supermarkets as their primary destination to buy groceries – reversing the steady migration toward mass over the past decade and the more recent rush to online that occurred during the pandemic, according to...
Uber has shut down alcohol delivery app Drizly: barely three years after it paid $1.1bn for the company. What does this mean for the future of alcohol ecommerce in the US?
Supermarket giant Carrefour is bringing PepsiCo products back onto its shelves in France, Belgium, Italy and Spain: following a dispute over price increases.
Functional beverages have been out in force at this year’s Expo West: as has a host of fancy and exotic flavors ranging from Tahitian lime to raspberry lychee and lemondrop hops. With the show serving as a key launchpad for the latest innovations in natural,...
Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’.
Drizly – North America’s largest online marketplace and delivery app for alcohol – will be shut down in March this year: three years after Uber acquired the brand.
European supermarket giant Carrefour has stopped selling PepsiCo products in France, Belgium, Italy and Spain: citing 'unacceptable' price increases from the American drinks and snacks giant.
It's January: which means the spotlight is on the low/no alcohol category. From non-alcoholic sparkling magnums to alcohol-free IPAs, we take a look at some of the new beverages launching in the sector this month.
Tesco is ordering in extra stock to accommodate demand for low and no alcohol drinks this Christmas: as it predicts a record season for the category in the UK.
The growth in alcohol e-commerce is slowing after a pandemic boom: but that doesn’t mean the channel is losing its importance. Rather, digital interactions are going to become all the more important for both consumers and brands moving forward.
