Constellation Brands

Unique flavors and alternate aging methods are a main focus area for craft distillers in specialized cocktails.  Pic: Getty/CabecaDeMarmore

BEVERAGE FORUM 2019

A ‘complex’ consumer base challenges US alcohol

By Beth Newhart

Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.

Pic:iStock/monticello

Alcohol sales still growing in the face of cannabis legalization

By Beth Newhart

The nationwide legalization of recreational cannabis in Canada went into effect last week, with many concerned about what the new market could do to beer, wine and liquor sales. But TABS Analytics’ 2018 BevAlc study found no reason start worrying--yet....

MillerCoors will soon launch Saint Archer Gold, a craft light lager from San Diego-based brewer Saint Archer. Pic: ©GettyImages/agrobacter

US mass beers threatened by craft lagers

By Beth Newhart

Traditional mass US beers face a new challenge from a growing category of craft, premium and light lagers: brands like Michelob Ultra and Corona lead the pack of alternative light lagers and pilsners that have swung back into favor among US consumers.

Cannabis is an offensive, not defensive, move for the Constellation Brands, says CEO Rob Sands. Pic:getty/eyegelb

‘The emerging cannabis space is potentially one of the most significant global growth opportunities of the next decade’

Constellation Brands: ‘The cannabis space is opening up much more rapidly than originally expected’

By Rachel Arthur

Beer and wine giant Constellation Brands made headlines this year by announcing its investment of $4bn USD in Canadian cannabis company Canopy Growth. Rob Sands, CEO of Constellation Brands, says that the cannabis space is opening up much more rapidly...

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