The new Corona Hard Seltzer has already become the #4 hard seltzer brand in the US. And Constellation Brands sees the overall hard seltzer category continue to blossom: ‘If anything, previous estimates are starting to look conservative'.
Constellation Brands will purchase Empathy Wines, a ‘high-performing, digitally-native wine brand and direct-to-consumer (DTC) platform’ founded in 2019.
The Brewers Association (BA), which represents US independent brewers, has released its annual top 50 list according to craft beer sales volume: along with an overall top 50 brewers list.
Five weeks ahead of the start date, the Brewers Association has canceled the 2020 Craft Brewers Conference and World Beer Cup events, that were set to take place in San Antonio, Texas.
Beer giants such as AB InBev, Constellation Brands, Molson Coors and Carlsberg are all vying to grab a slice of the seltzer action. How will the entry of Big Beer transform the category in 2020?
US consumers spent $2.6bn buying alcohol online last year, but experts say it could be billions more. Alcohol ecommerce penetration is ‘abysmally low’ which Rabobank believes could have 'profound consequences' on the industry.
Constellation Brands will launch a Corona hard seltzer next spring, seeing the brand as a perfect vehicle for entering the booming seltzer category: ‘The refreshment characteristics of seltzers perfectly match Corona refreshment DNA.’
Consumers still prefer bottled wine over canned wine - but only by a small margin, according to a blind taste test conducted by WICresearch, a group tracking the canned wine industry.
Constellation Brands highlights a long-term strategy for Canopy and cannabis beverages, despite a hit from disappointing results for the cannabis business.
The first day of summer in the Northern Hemisphere is June 21, and the alcoholic beverage industry in the US is ready with a bevy of seasonal launches, promotional campaigns and refreshed packaging.
The sale of cannabis beverages in Canada is anticipated to start in mid-December this year, says Health Canada, with a greater variety of products emerging in 2020.
Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.
