E-commerce for beverage alcohol has exploded due to the pandemic – increasing around four times in volume, according to Constellation Brands. But that’s only one change it sees in the way consumers shop.
Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...
The new Corona Hard Seltzer has already become the #4 hard seltzer brand in the US. And Constellation Brands sees the overall hard seltzer category continue to blossom: ‘If anything, previous estimates are starting to look conservative'.
US consumers spent $2.6bn buying alcohol online last year, but experts say it could be billions more. Alcohol ecommerce penetration is ‘abysmally low’ which Rabobank believes could have 'profound consequences' on the industry.
Constellation Brands will launch a Corona hard seltzer next spring, seeing the brand as a perfect vehicle for entering the booming seltzer category: ‘The refreshment characteristics of seltzers perfectly match Corona refreshment DNA.’