Constellation Brands will launch a Corona hard seltzer next spring, seeing the brand as a perfect vehicle for entering the booming seltzer category: ‘The refreshment characteristics of seltzers perfectly match Corona refreshment DNA.’
Consumers still prefer bottled wine over canned wine - but only by a small margin, according to a blind taste test conducted by WICresearch, a group tracking the canned wine industry.
Constellation Brands highlights a long-term strategy for Canopy and cannabis beverages, despite a hit from disappointing results for the cannabis business.
The first day of summer in the Northern Hemisphere is June 21, and the alcoholic beverage industry in the US is ready with a bevy of seasonal launches, promotional campaigns and refreshed packaging.
The sale of cannabis beverages in Canada is anticipated to start in mid-December this year, says Health Canada, with a greater variety of products emerging in 2020.
Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.
Constellation Brands is expanding its core Corona brand with new launches that appeal to a wider range of consumers and occasions – including the nationwide US rollout this month of premium alcohol-spiked refresher Corona Refresca.
By Dr. Richard Sayre and Peter McDonough, Trait Biosciences
The $5bn CAD investment by Constellation Brands in Canopy Growth Corporation, along with the interest in the cannabis sector by other beverage heavy weights such as Molson-Coors, is conclusive evidence that the emergence of a well-organized and well-financed...
The nationwide legalization of recreational cannabis in Canada went into effect last week, with many concerned about what the new market could do to beer, wine and liquor sales. But TABS Analytics’ 2018 BevAlc study found no reason start worrying--yet....
Canada is the second country in the world to legalise recreational marijuana after Uruguay, where adults can carry and share up to 30 grams of dried cannabis and operate up to four homegrown marijuana plants per household, in most provinces.
Traditional mass US beers face a new challenge from a growing category of craft, premium and light lagers: brands like Michelob Ultra and Corona lead the pack of alternative light lagers and pilsners that have swung back into favor among US consumers.
‘The emerging cannabis space is potentially one of the most significant global growth opportunities of the next decade’
Beer and wine giant Constellation Brands made headlines this year by announcing its investment of $4bn USD in Canadian cannabis company Canopy Growth. Rob Sands, CEO of Constellation Brands, says that the cannabis space is opening up much more rapidly...
