Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.
Constellation Brands is expanding its core Corona brand with new launches that appeal to a wider range of consumers and occasions – including the nationwide US rollout this month of premium alcohol-spiked refresher Corona Refresca.
By Dr. Richard Sayre and Peter McDonough, Trait Biosciences
The $5bn CAD investment by Constellation Brands in Canopy Growth Corporation, along with the interest in the cannabis sector by other beverage heavy weights such as Molson-Coors, is conclusive evidence that the emergence of a well-organized and well-financed...
The nationwide legalization of recreational cannabis in Canada went into effect last week, with many concerned about what the new market could do to beer, wine and liquor sales. But TABS Analytics’ 2018 BevAlc study found no reason start worrying--yet....
Canada is the second country in the world to legalise recreational marijuana after Uruguay, where adults can carry and share up to 30 grams of dried cannabis and operate up to four homegrown marijuana plants per household, in most provinces.
Traditional mass US beers face a new challenge from a growing category of craft, premium and light lagers: brands like Michelob Ultra and Corona lead the pack of alternative light lagers and pilsners that have swung back into favor among US consumers.
‘The emerging cannabis space is potentially one of the most significant global growth opportunities of the next decade’
Beer and wine giant Constellation Brands made headlines this year by announcing its investment of $4bn USD in Canadian cannabis company Canopy Growth. Rob Sands, CEO of Constellation Brands, says that the cannabis space is opening up much more rapidly...
Corona Premier and Corona Familiar – the first major Corona innovations in over 25 years – are already exceeding expectations, says Constellation Brands; while it is also experimenting with premium spiked refresher Corona Refresca in test markets....
Consumption of alcoholic drinks has been largely static in recent years whereas the use of cannabis is growing and will continue to expand, offering a commercial opportunity for the alcohol industry in North America, according to Euromonitor analysts.
Investment will help Constellation ‘stay ahead of evolving consumer trends’
Constellation Brands has acquired Florida-based Funky Buddha Brewery as part of the company’s goal to expand its high-end beer segment. Terms of the deal were not disclosed.
Diageo’s recent announcement of a record $1bn deal to takeover Casamigos, the fastest growing super-premium tequila brand in the US (and co-founded by George Clooney), is just the latest indicator of intensified M&A activity in the liquor segment.
