Constellation Brands launches dedicated business unit for fine wine and craft spirits

By Rachel Arthur contact

- Last updated on GMT

Pic:getty/tverdohlib
Pic:getty/tverdohlib

Related tags: Constellation brands, Wine, craft spirits, Premium

Constellation Brands has formed a standalone, vertically integrated fine wine and craft spirits business unit ‘to enable its aspiration to be the #1 leader in the fine wine category and among the top portfolios in cult and luxury wine’.

Constellation launched its wine and spirits business transformation in 2019 and has focused its portfolio on higher-end brands. The portfolio continues to outpace high-end wine and spirits segments, primarily driven by its ‘power brands’ at the greater than $11 price point - including wines Kim Crawford, Meiomi, The Prisoner Wine Company and whiskey High West.

The new fine wine and craft spirits unit will include the following spirits brands: High West whiskey; Casa Noble tequila; Mi Campo; Copper & Kings; Nelson’s Green Brier Distillery; and The Real McCoy.

In wine, it will include: Robert Mondavi Winery; The Prisoner Wine Company; SIMI Reserve Tier; Ruffino Estates; Schrader Cellars; Double Diamond; To Kalon Vineyard Company; Mount Veeder Winery and Booker Wines.

Meanwhile, Constellation says it wants to be ‘the strongest direct-to-consumer and digital ecommerce business in the category’.

The company began its Digital Transformation in 2020 and aspires to be the strongest direct-to-consumer and digital commerce business in the category; and it acquired ‘digitally-native’ DTC wine brand Empathy Wines last year.

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