Constellation Brands launches dedicated business unit for fine wine and craft spirits
Constellation launched its wine and spirits business transformation in 2019 and has focused its portfolio on higher-end brands. The portfolio continues to outpace high-end wine and spirits segments, primarily driven by its ‘power brands’ at the greater than $11 price point - including wines Kim Crawford, Meiomi, The Prisoner Wine Company and whiskey High West.
The new fine wine and craft spirits unit will include the following spirits brands: High West whiskey; Casa Noble tequila; Mi Campo; Copper & Kings; Nelson’s Green Brier Distillery; and The Real McCoy.
In wine, it will include: Robert Mondavi Winery; The Prisoner Wine Company; SIMI Reserve Tier; Ruffino Estates; Schrader Cellars; Double Diamond; To Kalon Vineyard Company; Mount Veeder Winery and Booker Wines.
Meanwhile, Constellation says it wants to be ‘the strongest direct-to-consumer and digital ecommerce business in the category’.
The company began its Digital Transformation in 2020 and aspires to be the strongest direct-to-consumer and digital commerce business in the category; and it acquired ‘digitally-native’ DTC wine brand Empathy Wines last year.