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Economies of scale make sense for most businesses - but not necessarily for craft. Pic:getty/jacoblund

The Brewers of Europe Forum

Craft brewing and business strategies: ‘Small is the new big’

By Rachel Arthur

Throw out the rule book. When it comes to the craft beer business, bigger is not always better; and profit maximisation is not always the ultimate goal. Here’s why craft breweries need to think differently to other businesses.

‘Protein refreshment’: Kerry eyes up growth of protein juice, water and energy drinks

Vitafoods 2018: ‘The consumer really is driving into plant-based’

Protein refreshment: Kerry eyes up growth of protein juice, water and energy drinks

By Rachel Arthur

With protein seeing continued interest from mainstream consumers, a new world of ‘protein refreshment’ is emerging, says Irish dairy and ingredients supplier Kerry – with increased demand for protein boosts in lighter, refreshing beverages such as water,...

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