Luxepack Monaco 2019

Rako Security Label integrates NFC tech into gin bottle

By Jenny Eagle contact

- Last updated on GMT

Related tags: Gin, NFC, LuxePack

Rako Security Label, a member of All4Labels global packaging group, highlighted its recent work using NFC (Near Field Communication) at Luxepack Monaco (September 30-October 2).

Thorsten Wischnewski, head of RFID, Rako Security Label told BeverageDaily it can provide all kinds of intelligent features in one label.

Omni-channel success

It produces material for RFID, it has the integration, converting facilities and assembly of features where it can connect everything remotely.

In the past winning on the shelf was key but today with the omni-channel a lot of products are bought online and communication is essential. Consumers want to know they are buying an original product,​” he said.

One of the company’s latest highlights is a customer who opted for a NFC paper hang tag with a rubber band around a bottle of gin.

The goal for the client was to engage future consumers and build a deeper connection to the gin brand.

By taping the hang tag with a smartphone, customers are able to find out information about the historic name adorning the label, the gin flavour profile, production methods, conservation work and more.

Wischnewski said instead of using an extra paperhang tag, it is also possible to integrate the NFC label into the bottle using its cloud Label Intelligence Platform (LIP) to get analytics and feedback from consumers.

Related news

Show more

Related products

show more

Unlike Any Other Turmeric

Unlike Any Other Turmeric

Applied Food Sciences | 15-Jan-2020 | Technical / White Paper

As consumers are craving complex flavors, bright colors, and more transparent labels, Applied Food Sciences is bringing this golden-yellow spice to products...

The Importance of Cascara Coffee Fruit

The Importance of Cascara Coffee Fruit

Applied Food Sciences | 06-Nov-2019 | Product Presentation

To be a pioneer in the coffee industry, it requires the pursuit of doing good. What if you could bring value back to the more than 20.5 million tons of...

When even a good insight is not enough.

When even a good insight is not enough.

CANPACK | 01-Nov-2019 | Product Brochure

Launching a new product or brand on the market is always a big challenge. Many ideas, including the seemingly good ones, are not successful. But then there...

Related suppliers

Follow us


View more