Pinea Wine partners with EVRYTHNG to deploy NFC tech

By Jenny Eagle

- Last updated on GMT

Related tags AIPIA NFC Wine

Pinea Wine estate in Spain has partnered with EVRYTHNG to deploy a NFC (Near Field Communication) tag on its wine bottles.

Each bottle comes with a serialized ID number as part of the ConnectedBottle experience.

The NFC tag has a built in Smartrac Circus inlay and features digital content from Taylor Wilco. 

Michael Ellis, chief revenue officer, EVRYTHNG, demonstrated the bottle at AIPSA (the Active Intelligent Packaging Summit Americas in New Jersey (June 3,4).

He said using content from Taylor Wilco, consumers can confirm the authenticity of the wine, and information about the vintage, how the wine was made and related content.

The owners of Pinea Hugo Del Pozzo and Vicente Pliego said they are aiming at the high end consumer due the nature of the vineyard which produces some of the best grapes in the region.

For example, grapes at Pinea’s Ribera del Duero vineyard are selected, cut and de-stemmed by hand. 

The winery won a gold medal at the 2019 International Wine Challenge and the winemaker was recognized by Wine Spectator magazine as one of Spain’s “brightest young wine-making stars.” I

Its vintages have a limited production of 12,000 bottles, with demand that currently exceeds supply. 

The bottles cost around $150 each and Del Pozzo believes as the value of products like wine goes up, similar to the sales of counterfeit bottles. 

So far, approximately 50% of the wine has been allocated to the US, with 40% slated for the European Union and 10% sold in Mexico. 

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