The majority of millennials (72%) seek experiences over material objects: motivating beverage brands like Perrier to test out-of-home, multi-sensory marketing to effectively target a mobile generation of consumers, says CEO of Kinetic Worldwide North...
The biggest opportunities for the alcohol industry lie in successfully targeting the consumer journey and purchase occasions through data, according to Pernod Ricard VP of consumer insights & planning.
Smart packaging, augmented reality & the Internet of Things
Technology that allows you to ‘see through’ metal tins. Real time consumption data for brand owners. All this – and much more – has become possible to breakthroughs in Augmented Reality (AR) and the Internet of Things (IoT).
Gebo Cermex, part of the Sidel Group, showcased its AQFlex product handling technology at drinktec claiming it is responding to sophisticated consumption trends that present challenges to the production and distribution of goods.
Adult soft drinks are gaining in popularity: but what flavors appeal to this audience? From the beer cues of brewed soda to the sour tang of vinegar, natural ingredient company Döhler explores the tastes that are appealing to today’s consumers.
With protein seeing continued interest from mainstream consumers, Glanbia Nutritionals has launched ProTherma: a hydrolyzed whey protein that can withstand high temperatures and therefore offer a protein punch in everyday hot beverages.