PepsiCo China has revealed its snacking strategies based on localisation and indulgence that have successfully captured and retained the interest of younger local consumers in the market.
In sweet news for food manufacturers, monk fruit decoctions are no longer classified a novel food in the eyes of the UK Food Standards Agency. What does this news mean for the EU?
Ingredient provider Balchem revealed VitalBlend Oat 2540, a cold-water-soluble creamer, designed to capitalize on demands for plant-based milks, Josephine Nakhla, the company’s powders and cereals strategic marketing and business development director,...
Nordic Gin House believes that timeless favourites will continue to resonate with consumers in Asia as its regional expansion plans benefit from the premiumisation trend.
British consumers are reluctant to try something new in wine, according to fresh research from M&S Food. But its research also identifies categories with growth potential that could tempt consumers and reinvigorate their interest in wine…
Fast&Up is adding new variations of its electrolytes products, including ready-to-drink and powder stick packs, as it seeks to capture greater market share in the hydration sector.
Carlsberg Malaysia has expanded its 1664 premium beer portfolio with a new lager offering, hoping to appeal to a wider consumer segment with its ASEAN-first launch into this new category.
Celebrities and influencers have lost their credibility: real people want to hear from real people, says BrewDog co-founder James Watt. His new venture, announced this week, will reward everyday social media users when they post about a brand they love.
Liquid Death has turned the bottled water category on its head: with its energy-drink-esque branding and novel approach to marketing ('Murder your thirst!' declares the brand's tagline). Mike Cessario, founder and CEO, sits down with BeverageDaily...
TRACES has become the only wine officially endorsed by the global weight management company, WW, in the UK and Ireland. But its potential could go far beyond the program: does lower-calorie wine hold the key to appealing to the next generation of drinkers?
Under the new brand FERMY, American biotech startup The EVERY Co. and Canadian functional beverage and supplement business Landish launched protein and adaptogen-infused coffee enhancer and matcha latte mixes today.
The UK Advertising Standards Authority (ASA) has warned UK supplement brand Hangcure Ltd that it must not claim that its product can prevent, treat or cure disease through product name or advertising.
Most ‘sugar taxes’ are, in reality, ones that apply specifically to beverages. Is this fair – and would extending them to items such as chocolate, cakes and biscuits work?
Nestle China has launched an upcycled cascara beverage line that offers consumers a dual ‘coffee meets tea’ drinking experience, tapping on the strong local demand for teas and rapid new product innovation.
Thai energy drink heavyweight Carabao is looking to move beyond its comfort zone and stake claim on a piece of the local beer market, banking on a bold multi-variant launch strategy to draw in consumers.
Budweiser has recently clarified its 'brewed with 100% renewable electricity' claim in the UK and Ireland after scrutiny from advertising watchdogs. How careful do brands need to be when making similar claims?
A class action lawsuit accusing better-for-you soda maker Poppi of misleading consumers about the prebiotic benefits of its beverages could force the industry to standardize marketing for these ingredients, according to one industry player.
The Indonesian government has published new regulations mandating that all water bottles made with polycarbonate packaging that contains the chemical Bisphenol A (BPA) must now attach a sign to warn consumers of potential leaching.
Deschutes Brewery and Patagonia Provisions are exploring the potential of Kernza - an organic, carbon-sequestering perennial grain that acts as a substitute for wheat – with two new brews set to launch later this year.
Coca-Cola has solidified its status as the world’s most chosen FMCG brand with a staggering global reach. But other beverages have also seen standout performances this year...
The collaboration with the confectionery giant will create ‘a unique and enticing proposition for consumers’, says the dairy co-operative as it hints: this is just the beginning.
High caffeine intake has been associated with an elevated risk of anxiety in healthy individuals and could interfere with treatments for patients with medical or psychological conditions, according to a new meta-analysis.
Santo Mezquila – a first-of-its-kind tequila and mezcal blend – is launching across the US, Canada and Japan. Founders Sammy Hagar (a Rock and Roll Hall of Famer) and Guy Fieri (an internationally renowned chef) believe the blend ties in perfectly with...
Asia Pacific Breweries Singapore (APBS) says that it is actively addressing the complex needs of the new generation of beer consumers through strategic investments and portfolio diversification.
Singapore-based Gold Kili has launched a new product format for its coffee range and expanded into the thriving healthier beverage category, as part of the firm’s growth strategy.
