Bero and Aston Martin partner on non-alcoholic beer
Bero is aligning with Aston Martin to bring non-alcoholic beer into the premium space
Low & no alcohol drinks
Heineken on how F1 sponsorship is boosting zero-alcohol beer strategy
Heineken is leveraging its F1 sponsorship and Heineken 0.0 to promote moderation and reshape drinking habits among sports fans and global drinkers
Bringing flavor to the front of alcohol-free innovation
Consumers want to drink less and that’s opening up the market for alcohol-free products. But at the end of the day, it’s flavor that will determine whether consumers come back to alcohol-free beverages and become loyal fans… or not
German winemakers carve out the alcohol-free wine category
Germany has pioneered alcohol-free beer. Can it also lead the way in alcohol-free wine?
Americans are drinking less than ever: The key figures from Gallup’s latest poll
Alcohol consumption has reached a 90-year low in the US. Gallup’s latest poll reveals today’s consumption habits
Sober summer: UK supermarket Waitrose sees ‘significant surge’ in low/no alcohol sales
Sales of low and no alcohol drinks at Waitrose are up 32% this summer: with the supermarket offering a wider range of products
Will the UK finally change its definition of alcohol-free?
Third time lucky?
Why alcohol-free beer is set to become second-largest beer category globally
Having rocketed up 9% in 2024, alcohol-free beer is set to overtake ale to become the world’s second largest beer category by volume this year
Summer drinks trends for 2025
This summer sees new twists on classic cocktails while flavor innovations bring excitement to the category
How alcohol-free drinks can succeed in the on-trade
Elegant serves and fancy garnishes are just the beginning. Brands need a carefully thought out strategy to succeed in bars and restaurants.
Unbottling the potential of alcohol-free beer in Europe
Alcohol-free beer is booming in Europe. Could it ever match alcohol beer in sales?
Why alcohol-free beer is thriving in Europe
Europe boasts the largest non-alcoholic beer industry in the world. Can the region provide a roadmap for future alcohol-free beer growth globally?
Big brands vs little brands: Who’s the winner in alcohol-free?
As the low and no alcohol category grows, both big established brands and smaller innovative entrepreneurs are pushing into the category. Which ones are consumers turning to?
How can alcohol-free brands reach out to new consumers?
Alcohol-free drinks might be booming: but the reality is they still only reach a small proportion of the potential consumer base. How can they reach new users?
On-trend: Fever-Tree taps into adult socializing opportunities
Top tonic and mixer brand Fever-Tree saw 4% growth for FY2024, and says its firmly on track to make the most of top trends such as lower ABV drinks
Why functional is the future of alcohol-free
Exploring a whole new world of ingredients shows the potential of the alcohol-free category
What exactly is an alcohol-free drink?
Many alcohol-free beers and other alcohol-free drinks still contain a trace amount of alcohol. So how much is acceptable?
Global alcohol-free volumes set to grow 7% as category booms
The low/no alcohol drinks market is experiencing a ‘transformative period of growth’, according to IWSR. How can brands tap into this opportunity?
Mid-strength alcohol trend is growing fast
Fuelled by the decline in alcohol consumption, the success of mid-strength alcoholic drinks is gaining strength
How non-alcoholic spirits are made
Non-alcoholic spirits are, in terms of how they are produced, a far cry from the alcoholic version
7 beer trends to follow in 2025
What opportunities can beer brands tap into?
Cannabis beverages: The next frontier in alcohol-free?
Cannabis beverages – whether using CBD or THC – can take a share of the alcohol-free category thanks to a functional ‘buzz’ that other alcohol-free beverages are missing. How big is the opportunity?
Innovators in alcohol-free: Kin Euphorics
Rooted in Ayurvedic medicine, Kin Euphorics is exploring the world of functional ingredients to push the boundaries of the alcohol-free category. What’s coming up in 2025?
How big is the low-no alcohol opportunity? Global market data for 2025
The no and low alcohol drinks market is experiencing a ‘transformative period of growth’, according to IWSR, as it unveils new market data for the category
Celebrities embrace the alcohol-free movement
Alcohol-free drinks from celebs such as Kylie Minogue, Tom Holland and Lewis Hamilton are helping propel the category into the mainstream
Innovators in alcohol-free: Lewis Hamilton’s Almave
Co-founded by Formula One champion and entrepreneur Lewis Hamilton, non-alcoholic agave spirit Almave wants to replicate trendy tequila’s success in the non-alc category. And the brand is in pole position…
The biggest problem with alcohol-free drinks? They’re too expensive
Alcohol-free versions often approach the same price as their alcoholic counterparts: and that’s hard for consumers to accept. What’s the way forward?
Innovators in alcohol-free: Katy Perry’s De Soi
Functional sparkling alcohol-free aperitif De Soi was co-founded by Katy Perry in 2022: layering culinary botanical ingredients (like yuzu, rosemary and lemongrass) with adaptogens (such as reishi mushroom and l-theanine) for the ‘buzz without the booze’.
Innovators in alcohol-free: Smiling Wolf
Co-founded by former Diageo execs, Smiling Wolf turns to functional ingredients such as nootropics and vitamins to provide the ‘buzz’ associated with alcoholic drinks. How does the brand explain this concept to consumers?
New beverage launches: NPD in low & no alcohol
There’s an espresso martini, a barrel-aged aperitivo, a chocolate cherry stout, and much more this January
Innovators in alcohol-free: CROSSIP
As a brand ‘born in a bar, not a boardroom’, CROSSIP has been carving out the alcohol-free category in the on-trade. What’s the secret to success?
Innovators in alcohol-free: TÖST
TÖST isn’t an alcohol-free wine, beer or spirit: rather, it’s an elevated drink with a unique blend of white tea and botanicals designed to sparkle on the table. Having attracted investment from Constellation Brands, it’s making waves across the US and...
Ten intriguing trends set to shake up alcohol in 2025
Savory serves, protein cocktails and ‘brothtails’… what are some of the coolest and craziest trends emerging in beverage alcohol?
UK consumers more open to low-no alcohol drinks over the festive season
Consumers are increasingly interested in having a ‘Dry Christmas’
Apothékary secures additional funding, bridges beverage, beauty categories
Apothékary continues its expansion in the wellness space, securing additional funding for its Series A round from global Japanese beauty brand Shiseido and launching on Ulta.com as the retailer’s first alcohol alternative product.
Innovation watch: Alcohol-free
Europe's leading the way in alcohol-free. How is innovation shaping up?
Alcohol-free beer is booming. Can alcohol-free cider enjoy the same success?
CHANCE Clean Cider (0.5% ABV) sees the opportunity for low and no ciders to enjoy the same success as alcohol-free beers.
Retail’s the right way for alcohol-free: AF drives growth with Sprouts, Target, Walmart listings
New Zealand alcohol-free brand AF has set its sight on tripling sales over the next twelve months, thanks to US listings in Target and Walmart. That visibility in retail is key for growing the category, the brand’s founder tells us.
LVMH invests in luxury alcohol-free wine, French Bloom
Moët Hennessy – the wines and spirits division of LVMH – has acquired a minority stake in premium alcohol-free sparkling wine brand, French Bloom.
Diageo makes another big play in non-alc spirits with acquisition of Ritual Zero Proof
Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits: the top non-alcoholic spirit brand in the US.
Rising wellness trends: Zero-proof is ‘the next wave of beverages,’ foods for anxiety relief see ‘varied results’
Zero-proof beverages are gaining market traction as health-conscious consumers moderate their alcohol consumption while many shoppers also seek out functional foods to combat stress and anxiety, market research company Circana shared in a recent webinar...
What is zebra striping?
More than a quarter of drinkers embrace 'zebra striping', according to recent research. How can brands engage with this trend?
Top trends in beverage alcohol
What are the top trends driving the global beverage alcohol market forward - and how can we expect the industry to evolve?
Pernod Ricard acquires minority stake in Lewis Hamilton’s non-alcoholic agave spirit
Pernod Ricard has acquired a minority stake in Almave: the non-alcoholic blue agave-based spirit brand co-founded by Formula One star Lewis Hamilton.
Push to profitability: Asahi sees major growth in local non-alcoholic beverages and ASEAN region despite Oceania decline
Japan beverage giant Asahi has seen significant growth in its RTD alcoholic beverages category as well as the South East Asian market as major contributors to profitability over the past six months, despite negative impacts from Oceania sales.
What are the risks of non-alcoholic beer on tap?
Without the antimicrobial properties of ethanol, non-alcoholic beer can be riskier even than soft drinks when sold on tap. How can this be mitigated?
Tequila cocktail trends
It’s not just about margaritas. National Tequila Day (July 24) puts the spotlight on the huge variety of cocktails now embracing the trending spirit.
Seven summer beverage trends for 2024
What's hot this summer? We take a look at the top beverage trends.
The wine officially endorsed by WW
TRACES has become the only wine officially endorsed by the global weight management company, WW, in the UK and Ireland. But its potential could go far beyond the program: does lower-calorie wine hold the key to appealing to the next generation of drinkers?
How AB InBev tackles stigma in non-alcoholic beer
Social stigma continues to plague the non-alcoholic beer category, according to AB InBev. How is the world’s largest brewer working to overcome this hurdle?