Gen Z is drinking again, but alcohol is still in trouble
Alcohol consumption is in decline, and not just because of the allegedly health conscious young
Low & no alcohol drinks
Mars, Danone and Mondelēz roll out star-studded Super Bowl ads
From celebrity cameos to cashback promos, food and beverage brands are pulling out all the stops ahead of kickoff
How GLP-1 drugs are playing into the alcohol moderation trend
The last decade has seen a steady decline in alcohol consumption. GLP-1 drugs add a new dimension
Building the best alcohol-free brands: The next step in the category’s evolution
Brand loyalty in the alcohol-free category is still low. That means its all to play for...
Free AF: The brand riding the canned cocktail wave in alcohol-free
A rising star in the US canned mocktail category, Free AF is betting on a big alcohol-free future
5 things we’ve learned about the alcohol-free category this January
January is the month when alcohol-free drinks really have the chance to shine. What have we learned about the direction of the category in 2026?
The most popular alcohol-free brands in the US this month, according to search data
Tracking January’s search data reveals the rising stars in the US alcohol-free category...
Drinking less but drinking better: Understanding the moderation movement
Consumers want to be healthier; so they’re cutting back on alcohol. But is it really that simple?
Diet Trends
Alcohol-free beverages become part of the wellness diet
From Dry January to everyday routines, alcohol-free beverages are integrating into wellness diets with functional, mood-enhancing ingredients
The rise of the social tonic: Hiyo highlights functional beverage potential in alcohol-free
Packed with a proprietary blend of adaptogens, nootropics and botanicals, Hiyo makes social connection the center of its brand
How alcohol-free marketplace Boisson connects brands and consumers
Boisson’s revived mission goes beyond stocking the best in alcohol-free: it’s about building the category with a community of mindful drinkers
Top tips for global expansion from alcohol-free spirit innovator
As the world’s leading independent non-alcoholic spirits brand, CleanCo knows just how quickly drinking trends are changing...
Is Dry January still in vogue?
Consumers are cutting back on alcohol year-round. Is January still important for alcohol-free brands?
Hiyo starts 2026 retail push with Costco multi-pack launch
US social tonic Hiyo is setting up for a big year of retail expansion
Mythbusting Dry January: What brands need to know about the alcohol-free movement
Think you know Dry January? Think again. The movement is now a worldwide phenomenon: yet it’s not always completely understood...
Kaohsiung Food Show 2025
Sparkling green tea: Taiwanese creation meets demand for zero alcohol
Kaohsiung-based tea firm reimagines green tea into a fizzy beverage as health-conscious consumers seek weight-friendly and zero-alcohol options
Bero and Aston Martin partner on non-alcoholic beer
Bero is aligning with Aston Martin to bring non-alcoholic beer into the premium space
Heineken on how F1 sponsorship is boosting zero-alcohol beer strategy
Heineken is leveraging its F1 sponsorship and Heineken 0.0 to promote moderation and reshape drinking habits among sports fans and global drinkers
Bringing flavor to the front of alcohol-free innovation
Consumers want to drink less and that’s opening up the market for alcohol-free products. But at the end of the day, it’s flavor that will determine whether consumers come back to alcohol-free beverages and become loyal fans… or not
German winemakers carve out the alcohol-free wine category
Germany has pioneered alcohol-free beer. Can it also lead the way in alcohol-free wine?
Americans are drinking less than ever: The key figures from Gallup’s latest poll
Alcohol consumption has reached a 90-year low in the US. Gallup’s latest poll reveals today’s consumption habits
Sober summer: UK supermarket Waitrose sees ‘significant surge’ in low/no alcohol sales
Sales of low and no alcohol drinks at Waitrose are up 32% this summer: with the supermarket offering a wider range of products
Will the UK finally change its definition of alcohol-free?
Third time lucky?
Why alcohol-free beer is set to become second-largest beer category globally
Having rocketed up 9% in 2024, alcohol-free beer is set to overtake ale to become the world’s second largest beer category by volume this year
Summer drinks trends for 2025
This summer sees new twists on classic cocktails while flavor innovations bring excitement to the category
How alcohol-free drinks can succeed in the on-trade
Elegant serves and fancy garnishes are just the beginning. Brands need a carefully thought out strategy to succeed in bars and restaurants.
Unbottling the potential of alcohol-free beer in Europe
Alcohol-free beer is booming in Europe. Could it ever match alcohol beer in sales?
Why alcohol-free beer is thriving in Europe
Europe boasts the largest non-alcoholic beer industry in the world. Can the region provide a roadmap for future alcohol-free beer growth globally?
Big brands vs little brands: Who’s the winner in alcohol-free?
As the low and no alcohol category grows, both big established brands and smaller innovative entrepreneurs are pushing into the category. Which ones are consumers turning to?
How can alcohol-free brands reach out to new consumers?
Alcohol-free drinks might be booming: but the reality is they still only reach a small proportion of the potential consumer base. How can they reach new users?
On-trend: Fever-Tree taps into adult socializing opportunities
Top tonic and mixer brand Fever-Tree saw 4% growth for FY2024, and says its firmly on track to make the most of top trends such as lower ABV drinks
Why functional is the future of alcohol-free
Exploring a whole new world of ingredients shows the potential of the alcohol-free category
What exactly is an alcohol-free drink?
Many alcohol-free beers and other alcohol-free drinks still contain a trace amount of alcohol. So how much is acceptable?
Global alcohol-free volumes set to grow 7% as category booms
The low/no alcohol drinks market is experiencing a ‘transformative period of growth’, according to IWSR. How can brands tap into this opportunity?
Mid-strength alcohol trend is growing fast
Fuelled by the decline in alcohol consumption, the success of mid-strength alcoholic drinks is gaining strength
How non-alcoholic spirits are made
Non-alcoholic spirits are, in terms of how they are produced, a far cry from the alcoholic version
7 beer trends to follow in 2025
What opportunities can beer brands tap into?
Cannabis beverages: The next frontier in alcohol-free?
Cannabis beverages – whether using CBD or THC – can take a share of the alcohol-free category thanks to a functional ‘buzz’ that other alcohol-free beverages are missing. How big is the opportunity?
Innovators in alcohol-free: Kin Euphorics
Rooted in Ayurvedic medicine, Kin Euphorics is exploring the world of functional ingredients to push the boundaries of the alcohol-free category. What’s coming up in 2025?
How big is the low-no alcohol opportunity? Global market data for 2025
The no and low alcohol drinks market is experiencing a ‘transformative period of growth’, according to IWSR, as it unveils new market data for the category
Celebrities embrace the alcohol-free movement
Alcohol-free drinks from celebs such as Kylie Minogue, Tom Holland and Lewis Hamilton are helping propel the category into the mainstream
Innovators in alcohol-free: Lewis Hamilton’s Almave
Co-founded by Formula One champion and entrepreneur Lewis Hamilton, non-alcoholic agave spirit Almave wants to replicate trendy tequila’s success in the non-alc category. And the brand is in pole position…
The biggest problem with alcohol-free drinks? They’re too expensive
Alcohol-free versions often approach the same price as their alcoholic counterparts: and that’s hard for consumers to accept. What’s the way forward?
Innovators in alcohol-free: Katy Perry’s De Soi
Functional sparkling alcohol-free aperitif De Soi was co-founded by Katy Perry in 2022: layering culinary botanical ingredients (like yuzu, rosemary and lemongrass) with adaptogens (such as reishi mushroom and l-theanine) for the ‘buzz without the booze’.
Innovators in alcohol-free: Smiling Wolf
Co-founded by former Diageo execs, Smiling Wolf turns to functional ingredients such as nootropics and vitamins to provide the ‘buzz’ associated with alcoholic drinks. How does the brand explain this concept to consumers?
New beverage launches: NPD in low & no alcohol
There’s an espresso martini, a barrel-aged aperitivo, a chocolate cherry stout, and much more this January
Innovators in alcohol-free: CROSSIP
As a brand ‘born in a bar, not a boardroom’, CROSSIP has been carving out the alcohol-free category in the on-trade. What’s the secret to success?
Innovators in alcohol-free: TÖST
TÖST isn’t an alcohol-free wine, beer or spirit: rather, it’s an elevated drink with a unique blend of white tea and botanicals designed to sparkle on the table. Having attracted investment from Constellation Brands, it’s making waves across the US and...
Ten intriguing trends set to shake up alcohol in 2025
Savory serves, protein cocktails and ‘brothtails’… what are some of the coolest and craziest trends emerging in beverage alcohol?
UK consumers more open to low-no alcohol drinks over the festive season
Consumers are increasingly interested in having a ‘Dry Christmas’