Truly has reformulated its 13 flavors of hard seltzer to make them ‘crisper and more refreshing,’ and will add four new SKUs with a flavored lemonade line.
After years of Coors Light popping up on the social media pages of the Jonas Brothers, MillerCoors has made the relationship official. Limited edition Jonas Brothers Coors Light will launch next month.
Campari Group has acquired a controlling interest in super premium brands Ancho Reyes – a spicy liqueur - and mezcal Montelobos from a group of Mexican entrepreneurs.
Nestle Middle East's Al Maha factory in Dubai has started generating renewable energy with its 20,000 photovoltaic (PV) panels, that will supply 85% of the factory’s annual electricity consumption.
GT’s Living Foods is going after the non-kombucha drinker with its newly-launched aqua kefir line, a variety of fermented beverages with a less acidic taste profile than kombucha.
Constellation Brands will launch a Corona hard seltzer next spring, seeing the brand as a perfect vehicle for entering the booming seltzer category: ‘The refreshment characteristics of seltzers perfectly match Corona refreshment DNA.’
It’s the key question for any company: What do consumers want? While health and wellness is an obvious trend, consumer demands are broader and more complex than that, according to PepsiCo’s CEO.
Coca-Cola is showcasing a bottle made with 25% plastic recycled from the sea: with plans to draw on the technology involved to boost recycled content in some of its bottles next year.
Pernod Ricard will open around 280 roles to voluntary redundancy as it consolidates its French operations and seeks to return sales in the country to growth.
Carlton & United Breweries' Pure Blonde Organic Lager is launching with a ‘disruptive marketing campaign for a disruptive new product’ – sharing its recipe on billboards across Australia.
Coca-Cola Energy – the first Coke branded energy drink – will roll out to the US next year: including with an exclusive Coca-Cola Energy Cherry launch.
