In a sea of US craft distilleries perfecting bourbon, scotch and tequila, Holla Spirits is turning its attention to vodka. Rare savory ingredients like jalapenos and pickle brine are taking a stab at reinventing the category.
PepsiCo looks set to launch a caffeinated water extension for its sparkling water brand bubly: signalling its imminent entry into the US caffeinated water category alongside Coca-Cola, Keurig Dr Pepper and Nestlé.
Australian craft distilling company Natural Distilling Co has chosen to use hemp as the main ingredient for its first two product launches, as it intensifies efforts in using local, natural and sustainable superfood ingredients to innovate in the craft...
The sale of alcohol in the US passes through a three-tiered system: producers, distributors and retailers. For years this has impacted alcohol’s digital presence, forcing consumers to shop brick-and-mortar or turn to third parties.
Wolf’s Ridge Brewing in Ohio has been setting a sustainability precedent for independent craft beer brands. Managing waste through composting has been their biggest success and advice to their fellow brewers.
In the face of health and wellness concerns and low-to-no alcohol trends, craft brewers of heavy, boozy beer are rethinking their methods. Line extensions and new packaging formats are the advice of Massachusetts-based Night Shift Brewing.
Molson Coors is investing millions in new hard seltzer Vizzy, which will debut in the US next month. “This is going to be our biggest bet yet on the hard seltzer segment, which we think will reach a couple of billion dollars in sales this year,” says...
Local cider sales in the US are up 15% since last year. And despite recent challenges from hard seltzer and FMBs, regional ciders are tracking double-digit growth. The industry now focuses on conveying the diversity of the cider category.
Japan’s Asahi Breweries is focusing on its beer business this year, as it seeks to replicate its sales of JPY 666 billion (US$6 billion) in 2019, despite a forecast of 2% decrease in Japan’s overall beer market.