Manufacturers

Diageo launches generative AI bottle for Johnnie Walker

Diageo launches generative AI bottle for Johnnie Walker

By Rachel Arthur

Diageo is turning to generative AI to give consumers the chance to create personalized bottles of Johnnie Walker Blue Label: highlighting that today’s consumers demand truly unique experiences.

The acquisition will create a beer and soft drink heavyweight: including Carlsberg, Pepsi and Robinson's brands. Pic: getty/kajakiki

Carlsberg to acquire Britvic

By Rachel Arthur

Carlsberg will create a UK beverage heavyweight across beer and soft drinks with its acquisition of Britvic: with the two companies announcing this morning that they have reached an agreement on the terms of the transaction.

Deschutes and Patagonia team up to promote Kernza with the new brew.

Deschutes Brewery and Patagonia team up on kernza brew

By Rachel Arthur

Deschutes Brewery and Patagonia Provisions are exploring the potential of Kernza - an organic, carbon-sequestering perennial grain that acts as a substitute for wheat – with two new brews set to launch later this year.