Shifting consumer taste is causing major beverage companies to adapt, make ‘healthy’ drinks taste better and be more accessible. Coca-Cola is using its Freestyle machines and new bubbler dispensers to highlight its ‘craft, elevated’ drinks in the market.
Taste sensitivity could be an untapped sector for beverages like wine and coffee, according to new research from Cornell University. Supertasters and nontasters respond differently to sensory information, with potential for new marketing strategies.
Singaporean coconut water brand Cocoloco is moving on from its traditional business of supplying fresh coconut to the food and beverage manufacturing industry with its naturally pink coconut water now available in several major retail outlets.
The European Commission says that AB InBev, the largest brewer in the world, abused its dominant position on the Belgian beer market by hindering cheaper imports of its Jupiler beer from the Netherlands into Belgium.
A collaboration between AB InBev and Keurig Dr Pepper is bringing its Drinkworks pilot program to new markets this spring. The Drinkworks Home Bar by Keurig is now available statewide in Missouri and Florida.
Beverage giant Coca-Cola and New Zealand dairy major Fonterra have partnered in what has been deemed a Strategic Alliance in South East Asia, with the first range of products from this having just been launched in Vietnam under the Nutriboost brand.
PepsiCo, Keurig Dr Pepper (KDP) and other major soda brands are still learning to grapple with the health and wellness wave that’s causing consumers to drop their sugary drinks for something ‘better-for-you’. Executives spoke at the 2019 Beverage Forum...
Lost Coast Food Co. - an apple cider vinegar juice brand ‘inspired by the southern California lifestyle’ – believes it can transform apple cider vinegar from a niche choice into an everyday product in the UK.
Global beverage alcohol is changing drastically: quality is soaring, traditional retail is declining and categories are converging. Beer took a slight dip last year, struggling with e-commerce and a 'drink less but better' approach from young...