Manufacturers

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Molson Coors: 5 ways it plans to accelerate growth

By Rachel Arthur

Molson Coors says it has achieved the aims of its 2019 Revitalization Plan: now it wants to refine that strategy to accelerate growth. From digital transformation to ‘aggressive premiumization’, here’s how it’s going to do that.

Britvic gains Flying Horse, Juxx and Amazoo in Brazil: alongside the previously announced acquisition of Extra Power. Pic: Britvic

Britvic acquires four brands in Brazil

By Rachel Arthur

UK soft drink company Britvic has completed the acquisition of the Extra Power energy drink brand from GlobalBev; also acquiring three additional soft drinks brands – energy brand Flying Horse, juice brand Juxx and acai smoothie brand Amazoo.

Speakers at the event in Japan House believe that sake has potential to appeal to a greater range of UK consumers. Image Source: Eriko Koga/Getty Images

The appeal of Japanese drinks to consumers in the UK and North America

By Augustus Bambridge-Sutton

Japanese drinks such as matcha and sake are being brought to ‘Western’ countries such as the UK and North American countries. Japanese sake is mostly drunk in restaurants the UK, although an event in Kensington, London stressed that it can be more versatile....

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Beam Suntory launches Beam Suntory France

By Rachel Arthur

Beam Suntory will establish its own route-to-market strategy in France with the launch of Beam Suntory France in January 2024: with a team across sales, marketing and corporate functions supporting the in-market commercial business.

Oobli rethinks sweetness using sweet proteins for new RTD tea

Oobli rethinks sweetness using sweet proteins for new RTD tea

By Deniz Ataman

With Oobli’s first commercial launch of three fruit-flavored sweet teas, the company is building its product development around the oubli fruit’s sweet protein, brazzein, which Oobli reports is up to 5,000 times sweeter than sugar and metabolizes as a...

 Q&A with ZOA ahead of pre-workout powder launch

Q&A: ZOA talks growth and evolution ahead of pre-workout powder launch

By Asia Sherman

ZOA, the company founded in 2021 by Dwayne “The Rock” Johnson and business partners Dany Garcia, Dave Rienzi and John Shulman, is adding ZOA+ Powder to its portfolio of energy and pre-workout drinks to help ZOA Warriors like themselves supercharge their...

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Tilray Brands acquires Truss Beverage Co

By Rachel Arthur

Cannabis and consumer packaged good company Tilray Brands is acquiring the remaining 57.5% equity ownership of Truss Beverage Co from Molson Coors Canada.

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