Future flavors

Spindrift grows with new flavors, usage occasions

Spindrift grows with new flavors, usage occasions

By Ryan Daily

Spindrift is growing by tapping into the increased occasions for sparkling water and innovating around flavor, including seasonal varieties, the brand’s VP of marketing Sue Kim told FoodNavigator-USA.

Pic:getty/johnathanknowles

What’s next in RTD coffee?

By Rachel Arthur

Gen Z consumers are more likely to drink RTD coffee than hot coffee – and as brands respond, the category is expanding and developing. We explore what’s trending in RTD coffee – and where the category could go next.

Low2No Bev 2022: Innovation and NPD from the show floor

The latest innovations in low and no alcohol

By Rachel Arthur

The UK has been pioneering the no and low alcohol category: so London's Low2No Bev show offers the perfect occasion to see how the category is evolving. From functional drinks to new tech, we take a look at some of the latest innovations in the category...

Pic:getty/martinwahlborg

The emerging global hard seltzer market

By Emily Smith, Content and Editorial Analyst at FMCG Gurus

Awareness of hard seltzers still needs to be built for the category to succeed globally, says Emily Smith of FMCG Gurus in this guest article.

Pic: getty/mariekepeche

Diageo acquires flavor matching tech company Vivanda

By Rachel Arthur

Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.

Pic:Bacardi

From tequila to botanicals: Bacardi talks summer spirit trends

By Rachel Arthur

What's big in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, explains how the company has shaped its portfolio for the summer months - along with his take on the trending tequila, RTD alcohol, and lower...

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