Soft drinks

The ‘proteinification’ of everything

The ‘proteinification’ of everything

By Danielle Masterson

Once just a bottle shaker staple, protein is taking on new forms and finding its way into everything from soda to chips to macaroni and cheese.

Fresh Fizz brings clean label soda back to basics

Startup Spotlight

Fresh Fizz brings clean label soda back to basics

By Deniz Ataman

By sticking to herbs, spices, juices and natural sweeteners like honey, maple and date syrup, Fresh Fizz’s ingredient list is informing every aspect of its business strategy

Coke sweetened with cane sugar to launch in the US this fall

Coke sweetened with cane sugar to launch in the US this fall

By Rachel Arthur

Coca-Cola confirms a cane sugar sweetened Coke will launch in the US in a matter of weeks: but as an additional option in its existing portfolio rather than a reformulation of the flagship drink. From Diet Coke to Coca-Cola Zero Sugar, we take a look at...

Coca-Cola caught in the crosshairs? Trump and RFK take sides on sugar

Coca-Cola caught in the crosshairs? Trump and RFK take sides on sugar

By Elizabeth Crawford

President Trump’s declaration that Coke is “just better” when made with “REAL Cane Sugar,” runs counter to HHS Secretary Robert F Kennedy Jr’s assessment that it is “poison,” but it pulls a page from RFK’s playbook to spur change without regulatory review 

Does gut health soda have global potential?

Does gut health soda have global potential?

By Rachel Arthur

Functional soda is big news in the US: especially with Coca-Cola and PepsiCo making moves in prebiotic drinks. But what potential is there for the market globally?

Are slushies dangerous for children?

Are slushies dangerous for children?

By Rachel Arthur

Slush ice drinks might be popular thanks to their cool colors, slushy texture and sweet taste – but do the bright colors hide a sinister side?

How Coca-Cola creates billion dollar brands

How Coca-Cola creates billion dollar brands

By Rachel Arthur

The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like Smartwater, Fairlife and Fuze Tea. How does it create billion dollar brands?