Soft drinks

Source: Bobabam

Startup Spotlight

Bobabam built a devoted fan base with customizable at-home boba tea kits

By Deniz Ataman

Capitalizing on the boba tea boom during the pandemic, coupled with their love of the Taiwanese drink, Bobabam co-founders, Brian Khoddam, Ron Escopete and Bob Yau, leveraged their expertise in supply chain, foodservice, and data analysis to quickly launch...

Could sugarcane super crop cut cost of sugar? GettyImages/AlexandraFlorian

Could sugarcane super crop cut cost of sugar?

By Donna Eastlake

The cost of sugar has increased sharply in recent years. Now researchers believe gene editing could boost supplies. But how, and what does this mean for manufacturers?

Pic:getty/rattankunthongbun

Should sugar taxes be extended beyond beverages?

By Rachel Arthur

Most ‘sugar taxes’ are, in reality, ones that apply specifically to beverages. Is this fair – and would extending them to items such as chocolate, cakes and biscuits work?

Pic: getty/liudmilachernetska

Do soda taxes reduce childhood obesity?

By Rachel Arthur

The potential of sugar-sweetened beverage taxes to tackle childhood obesity has been a key rationale for their introduction. How effective are they?

Source: D. Ataman

Natural Products Expo West

Banana Water’s clean label features one ingredient

By Deniz Ataman

Bananas offer flavor and nutrition to consumers, and Banana Water is tapping into its global popularity through its RTD beverage using only the fruit, Rich Roth, operations assistant, FruitaBio, explained to FoodNavigator-USA at Natural Products Expo...

Women's health - from pregnancy to menopause - is one of the areas gathering momentum. Pic:getty/flashpop

Carving out the white spaces in functional beverages

By Rachel Arthur

Brands that want to lead the next generation of functional beverages need to stop thinking about following the big trends: and instead set their sights on niche – but highly loyal – consumers. How do you identify these areas - and successfully build a...

Source: D. Ataman

Natural Products Expo West

Pickle Juice offers muscle cramping relief without actual pickles

By Deniz Ataman

Pickle Juice’s research-backed proprietary blend of acetic acid and natural ingredients was developed to relieve muscle cramping quickly, while tasting like pickles without having anything “to do with pickles,” Fillip Keuppens, the company’s EVP, explained...

PepsiCo launches flavor-forward bubly burst

PepsiCo expands bubly brand with new flavor-forward bubly burst

By Rachel Arthur

On a trajectory to become one of PepsiCo’s next billion-dollar brands, bubly has been making a splash as a fun-loving sparkling water brand. New launch bubly burst is set to expand the brand’s appeal by tapping into a market of consumers looking for stronger...